YuMe/SMG study: US Hispanics are 2 times more likely to stream on smartphones and smart TVs
YuMe and SMG (Starcom MediaVest Group) just published a survey that shows that US Hispanics are an emerging force in digital video interaction. What’s more, results show that US Hispanic device ownership skews higher than the non-Hispanic US audience on a wide range of connected devices. Hispanics also lead the market in multi-tasking and mobile content consumption.