Tag

Vallarta Supermarkets

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Denny’s

Denny’s launched its nationwide “See You at Denny’s” campaign to invite consumers back to its restaurants to experience improvements the brand has brought to life. As part of its brand revitalization over the past few years, Denny’s remodeled over 80% of its restaurants to be more modern and comfortable and overhauled a large majority of its menu to meet shifting consumer tastes. The new “See You at Denny’s” tagline is an invitation for guests to try out the new Denny’s, and with dedicated spots for multiple multicultural audiences, the campaign further solidifies Denny’s position as America’s Diner and its commitment to providing an inclusive and welcoming dining experience.To bring the “See You at Denny’s” campaign to life, Denny’s tapped agencies EP+Co, Conill and Fluent360 to create several spots. The creative was inspired by the diverse demographics of Denny’s guests and captures the inclusive gatherings of families and friends Denny’s is known for across America. The spots include dedicated commercials speaking directly to African-American and Hispanic guests. The advertisements will run on national TV as well as various digital and social platforms including Hulu, YouTube, Vevo, Facebook and Instagram.Denny’s is one of America’s largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, El Salvador, and Trinidad and Tobago, and the Philippines.

  • Target

Retail giant Target unveiled Roundel, its newly revamped in-house agency and media network formerly known as Target Media Network. Roundel will create campaigns and content for clients—namely, brands and agencies, including brands that aren’t sold within Target stores.This is not Target’s first extension into the “sell” side of media, Adweek has reported. The goal of this rebrand is to get people to separate what Roundel does from what Target does.

 

 

 

 

  • Fresco y Más

Hispanic grocery store Fresco y Más announced the launch of a customer donation program taking place now through May 28 to raise funds for the League Against Cancer (Liga Contra el Cancer), a community based, not-for-profit organization committed to providing free medical care to uninsured cancer patients.Customers who shop at any of the 23 Fresco y Más locations in South Florida during the month of May are encouraged to participate and donate to the local community organization, which has provided more than 66,000 low-income, uninsured men, women and children with world-class medical treatment, screenings and support since 1975. Southeastern Grocers, Inc., parent company of Fresco y Más and Winn-Dixie, has had a long-standing relationship with the League Against Cancer. Since 1980.Founded in 2016, Fresco y Más grocery stores serve Hispanic and Caribbean communities throughout South, West and Central Florida.

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Vallarta Supermarkets

Vallarta Supermarkets, the  Southern California-based, independently-owned supermarket chain announced that it will donate US$130,000 to various non-profit organizations.  Donations will support youth education in the communities Vallarta stores serve.The donations will be made through Vallarta Supermarket’s Gonzalez Family Foundation to educational institutions, scholarship foundations and grassroots organizations working to benefit communities across Vallarta’s 50-store footprint in Southern California, the San Joaquin Valley and the Central Coast. The Foundation has a history of investing in the promise of tomorrow’s leaders, and their gifts will enable these organizations to continue their support of California’s diverse youth.Vallarta Supermarkets was founded in 1985. Since 1985, Vallarta Supermarkets has grown to a total of 50 stores throughout different counties in California (Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno). The Gonzalez family has adhered to their strong work ethic and has made it part of their company culture ensuring that all their team members.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Delta

Delta Air Lines has consolidated all of its media work with the PHD, Adage has reported. The airline had appointed PHD as its primary media agency in the U.S. two years ago. Digitas, which used to be the incumbent,  still works with Delta on customer relationship management.Delta Airlines spent around US$34.8 million in measured media in the U.S. in 2017, according to Kantar Media.

 

 

 

  • Mercedes-Benz

Mercedes-Benz, the German automaker and a division of the German company Daimler AG, has kicked off a global media agency review, Adweek first reported. The review comes less than three months after hiring Publicis Groupe as its global agency network for creative and digital. Omnicom’s PHD is currently incumbent on the business in the U.S. It is unclear if any of the global regions would be excluded. Mercedes-Benz spends more than US$1 billion on media advertising annually globally.

 

 

 

  • Revlon

>Cosmetics brand Revlon has placed its´ global media account back into review after having consolidated with Mediacom less than a year ago. MediaCom will not  defend. Revlon spent US$420 million on advertising in 2016. Spending on measured media in the U.S. in 2017 was US$81.7 million, according to Kantar Media.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Vallarta Supermarkets

Vallarta Supermarkets, one of the nation’s largest Hispanic supermarket chains has announced it is contributing $110,000 to local education organizations to support Latino students seeking a university or college education in markets the company serves.  “We will be using multiple platforms to inform our customers of our scholarship contributions in local markets including: Vallarta Supermarket’s website, social media, and employee briefings,”  said Rick Castillo, Marketing Director of Vallarta Supermarkets.”We hope our customers will take advantage of this wonderful educational opportunity.”

  • Jarritos®

Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, announced  a partnership with Novamex to air and promote its “Destapa Tu Fortuna” campaign on all of Entravision’s radio stations nationally. The campaign, which started on May 1st and will end on September 15th is designed as a way to recognize and give back to Jarritos customers. It will be supported by Entravision’s syndicated radio personalities who will leverage their on-air and social media influences to drive awareness.The “Destapa Tu Fortuna” campaign includes the drinks Jarritos, Mineragua, Sidral Mundet and Sangria Señorial with consumers looking under the cap for a winning code. Prizes include US$300,000 in cash, six cars, and millions of purchase discounts on Vudu and Fanatics. The campaign is in part sponsored by entertainment service Vudu which lets consumers rent, buy, and watch movies and TV shows, and Fanatics, the ultimate sports apparel store and fan gear shop.Customers can find a registration code on the caps of these four drinks – Jarritos, Mineragua, Sidral Mundet y Sangría Señorial and register the code on website, www.MyPrizes.net. The website will prompt you when a winning code is entered and the steps to claim your prize. Jarritos is one of the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

  •  The LEGO Group

IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process.Publicis Groupe’s Starcom was the U.S. incumbent since 2004.The toy marketer spent around US$85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media.

 

 

 

 

  • Adidas

Multinational sportswear manufacturer Adidas is conducting a global media agency review, according to sources. Dentsu Aegis’ Carat is the incumbent in the U.S. The brand spends about US$300 million annually on ads worldwide, per an estimate by CampaignCarat is expected to defend its assignment.

 

 

 

 

  • MetLife

MetLife has selected MediaCom as its new U.S. media agency of record after a six-month review. MediaCom will lead media planning and buying for all of MetLife’s businesses in the U.S., including Retirement & Income Solutions, Property & Casualty and Group Benefits, the largest provider of non-medical benefits in the country. MediaCom will start buying duties as of January 1st, 2018, as incumbents MEC and Merkle transition off the business.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Vallarta Supermarkets

Vallarta Supermarkets, one of the nation’s largest Hispanic supermarket chains has announced the grand opening of its 50th store located in Pasadena, California.  The new supermarket, located at the Renaissance Plaza Shopping Center on the southwest corner of North Fair Oaks Avenue and Orange Grove Boulevard was previously occupied by a Vons Supermarket. The totally remodeled 50,000 square-foot facility was built with an investment of US$8 million, and will maintain the services of a Wells Fargo bank branch as well as a pharmacy.With the opening of its new store in Pasadena, Vallarta Supermarkets has launched into a new multicultural market with the creation of a new design style of its stores and new offerings in the food and beverage shopping experience. The store will also improve the quality of life for local residents with convenient one-stop shopping and access to traditional and healthy food options.To attract Pasadena clientele, Vallarta spared no effort in giving their store a new look. The opening of the Vallarta supermarket will not only provide new and varied options for buying groceries for Pasadena residents, but will have a positive economic impact in this area of the city with the creation of 330 local jobs.Vallarta Supermarkets has grown to a total of 50 stores throughout different counties in California (Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno). 

  • Maserati

Accenture Interactive has been appointed Fiat Chrysler’s Maserati global agency for its Maserati brand across the U.S., Asia, Europe and Latin America without a pitch, Ad Age first reported. Accenture will oversee Maserati brand and creative work, digital advertising, strategy and content production, campaign management and analytics. Accenture currently does some work for parent company Fiat Chrysler.The agency will focus on Maserati’s eight leading markets, which include the US, China, Germany, the UK and the Middle East. Those markets account for about 85% of its global sales. Publicis Media will continue to handle traditional media-buying, after Starcom won most of the global media account for Fiat Chrysler Automobiles, the parent company of Maserati, a year ago. Interpublic’s UM holds the media-buying account in the US and Cohn & Wolfe handles Maserati’s social media globally.

  • Interjet

Interjet’s Toronto and Montreal flights to Mexico City and Cancun just started this summer and already the airline is seeing load factors of close to 70%. The airline wants agents to know that Interjet fares are now in Sabre and Amadeus, and that access through Travelport (parent company of Galileo and Worldspan) “should be ready by early 2018”.Interjet pays 4% on its air-only as well as vacation packages including air, hotel and ground transportation through Interjet Vacations.The airline jumped into the B.C. market with return fares starting at $519. The carrier bills itself not as a low-cost carrier, but as a value carrier. The carrier is also still flying high on its TripAdvisor recognition as a 2017 Travelers’ Choice winner, for best airline in Mexico. All of Interjet’s Canadian gateway flights, from Toronto, Montreal and Vancouver to Mexico City’s Aeropuerto Internacional Benito Juárez, as well as to Cancun International Airport, operate four times weekly.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.