A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Delta Air Lines has consolidated all of its media work with the PHD, Adage has reported. The airline had appointed PHD as its primary media agency in the U.S. two years ago. Digitas, which used to be the incumbent, still works with Delta on customer relationship management.Delta Airlines spent around US$34.8 million in measured media in the U.S. in 2017, according to Kantar Media.
Mercedes-Benz, the German automaker and a division of the German company Daimler AG, has kicked off a global media agency review, Adweek first reported. The review comes less than three months after hiring Publicis Groupe as its global agency network for creative and digital. Omnicom’s PHD is currently incumbent on the business in the U.S. It is unclear if any of the global regions would be excluded. Mercedes-Benz spends more than US$1 billion on media advertising annually globally.
>Cosmetics brand Revlon has placed its´ global media account back into review after having consolidated with Mediacom less than a year ago. MediaCom will not defend. Revlon spent US$420 million on advertising in 2016. Spending on measured media in the U.S. in 2017 was US$81.7 million, according to Kantar Media.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Vallarta Supermarkets
Vallarta Supermarkets, one of the nation’s largest Hispanic supermarket chains has announced it is contributing $110,000 to local education organizations to support Latino students seeking a university or college education in markets the company serves. “We will be using multiple platforms to inform our customers of our scholarship contributions in local markets including: Vallarta Supermarket’s website, social media, and employee briefings,” said Rick Castillo, Marketing Director of Vallarta Supermarkets.”We hope our customers will take advantage of this wonderful educational opportunity.”
Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, announced a partnership with Novamex to air and promote its “Destapa Tu Fortuna” campaign on all of Entravision’s radio stations nationally. The campaign, which started on May 1st and will end on September 15th is designed as a way to recognize and give back to Jarritos customers. It will be supported by Entravision’s syndicated radio personalities who will leverage their on-air and social media influences to drive awareness.The “Destapa Tu Fortuna” campaign includes the drinks Jarritos, Mineragua, Sidral Mundet and Sangria Señorial with consumers looking under the cap for a winning code. Prizes include US$300,000 in cash, six cars, and millions of purchase discounts on Vudu and Fanatics. The campaign is in part sponsored by entertainment service Vudu which lets consumers rent, buy, and watch movies and TV shows, and Fanatics, the ultimate sports apparel store and fan gear shop.Customers can find a registration code on the caps of these four drinks – Jarritos, Mineragua, Sidral Mundet y Sangría Señorial and register the code on website, www.MyPrizes.net. The website will prompt you when a winning code is entered and the steps to claim your prize. Jarritos is one of the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.