Portada talked to Victor Cornejo, Director of Multicultural Strategy for Undertone, about his thoughts on the importance of multicultural marketing and what he has accomplished in the past year and a half.
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Undertone, a company that creates digital advertising solutions for brands, has announced the acquisition of argentinian Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone’s core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies.The acquisition signifies Cygnus Capital, venture capital firm focused on digital economy, first important achievement.