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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Despegar & Falabella

Despegar.com, Corp., the leading online travel company in Latin America, announced it has entered into an agreement with Falabella Financiero, a subsidiary of Falabella, through which both companies plan to establish a 10-year commercial agreement in Chile, Colombia, Peru, and Argentina, the term of which could be extended. Included in the transaction is the transfer of 100% share ownership of Viajes Falabella’s operations to Despegar.The acquisition of Viajes Falabella in Chile, Colombia, Peru and Argentina, together with the license to use the Viajes Falabella brand name has been agreed for a total consideration of US $27 million. The transaction assumes the transfer of these operations free of any financial debt.With this agreement, clients of both companies will have access to an enhanced travel and tourism product and service offering, through an omnichannel service model (online, call center and physical stores). In addition, customers will be able to access exclusive discounts, earn double CMR Points Falabella’s loyalty program, both at Viajes Falabella and Despegar, as well as an expanded product offering in exchange for CMR Points at Viajes Falabella.Viajes Falabella will maintain the brand, its network of physical stores and its digital platforms, to enhance the supply of products and services of Despegar.

  • Natura

Natura will take over the operations of The Body Shop in Latin America. Effective on May 2019, the shift is part of the Natura &Co group’s strategy to enhance synergies between its different brands and is in line with the transformation plan of the British cosmetics brand aiming to strengthen its presence in the region.Today, The Body Shop has about 160 stores in Latin America, including franchises and own stores, with presence in Brazil, Chile and Mexico. Natura’s Retail Director, Paula Andrade will also lead the operations of The Body Shop in the region, using the existing structures of the two businesses. A General Manager will be named in Brazil, where most of the stores are concentrated, as well as in Chile and Mexico.In Latin America, the plan includes: the adaptation of the global portfolio to regional specificities, with a greater emphasis on the fragrance and gift categories; a review of the store network management; the adoption of new systems to make The Body Shop retail more competitive; and increased brand awareness. In addition, the group wants to optimize The Body Shop production costs by using the Natura production facilities.Natura’s retail operation also continues to expand, with 37 own stores in Brazil and nine in international markets. In the second quarter, there are plans to open eight more stores in Brazil.

  • Santander

Santander has offered to take full control of its Mexican business through a 2.6 billion euro (£2.24 billion) all-share deal as the Spanish bank chases potentially higher returns available from Latin America. The deal proposed will unwind Santander’s listing of 25 percent of the bank on the Mexican stock exchange in 2012. The move is part of efforts to focus more on emerging economies while cutting costs to counter squeezed margins in mature European markets.The Mexico deal will also bring Santander head to head with Spain’s second-largest bank BBVA, which makes about 40 percent of its earnings from Mexico.Mexico is a highly profitable market, where Santander has set a mid-term target of 19-21 percent for the underlying return on tangible equity.Santander expects the transaction to have a return on investment of approximately 14.5 percent, to be neutral on earnings per share and to contribute positively to the group’s core Tier-1 capital ratio.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • General Motors

General Motors has spent five years re-writing its playbook for making money in Latin America and the interior of China. Now, it’s show time for the first results of a project code-named GEM, for Global Emerging Market.The No. 1 U.S. automaker plans to unveil two small SUVs that will be part of a new family of sedans and SUVs the automaker forecasts will make up one in five of its global vehicle sales by 2023.This is just the opening salvo in a nearly US$5-billion bet by GM to sell up to 2 million technology-laden, modern-looking vehicles annually to consumers who today cannot afford GM vehicles designed for the United States, but may someday as their incomes rise.GM has finally found a way to make affordable vehicles in bulk for emerging markets, loaded with the technology that consumers want and still make a profit.The Chevrolet Tracker and the Buick Encore are the first tests of a new strategy for engineering vehicles to appeal to buyers in around 40 nations of the world’s middle class such as Brazil and Mexico.

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Univision Communications, Inc announced that Isaac Lee has decided to step down as Chief Content Officer.  He joined Univision in December 2010 as President of News. Lee will start his own production company.

 

 

 

 

 

Reprise appointed Renee Marquardt as general manager for the US. Marquardt joined Reprise from digital marketing and advertising agency Didit, where she was chief operating officer.

 

 

 

 

 

Marketing veteran Elizabeth Brady has been hired by Allstate as executive VP-chief marketing, innovation and corporate relations officer. Prior to joining Allstate, Brady worked at Kohler, Publicis and BBDO.

 

 

 

 

 

Jon Forsyth has returned to the industry as strategic partner at a new communications network, Troika/Mission Group. Forsyth’s role will include growing the business in the US and the UK, as well as working with clients on strategy.

 

 

 

 

 

The Body Shop has appointed Lionel Thoreau as global brand director and Elen Macaskill as  global customer director. Thoreau joins  from L’Occitane Group and Macaskill held the role of chief marketing officer at The Body Shop.

 

 

 

Zenith has appointed Jos Smyth as  global head of performance. In this role, Smyth’s mission will be to drive performance services for global clients. He joins Zenith from Digitas.

 

 

 

 

 

Liliana Aristizabal has been appointed as senior vice president of eastern region sales by Entravision Communications Corporation. Aristizabal will be based in New York, and will oversee Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Natura

Brazil’s Natura Cosméticos wants to double earnings at The Body Shop, the UK-based retailer it acquired last year, as part of a wider global push to expand its sustainable and ethically-orientated brands globally, Financial Times has reported. The South American cosmetics group will unveil the new corporate brand Natura &Co that will pull together its various businesses, including The Body Shop as well as Australia’s Aesop.Mr Marques, a Natura board member and former executive at Johnson & Johnson and Mondelez, was put in charge to lead the group and build the synergies of the brands. Natura was founded in São Paulo in 1969 by Luiz Seabra, and now ranks as the world’s 28th most valuable cosmetics brand, according to consultancy Brand Finance. With the acquisition of The Body Shop for an enterprise value of €1bn, which was finalised last September, and that of Aesop in 2013, Natura &Co will generate 54 per cent of sales outside of Brazil, mainly in Latin America, the UK and the US.

  • eBay

PideloRapido, the premier all-inclusive online shopping solution that allows the door-to-door delivery of inventory from the United States to homes and offices throughout Latin America and the Caribbean, has announced a partnership to increase Latin American consumer access to more than 160 million eBay.com listings.According to Worldpay’s 2017 Global Payments Report, the Latin American e-commerce market is set to grow at a CAGR of 19 percent over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region prompting US retailers to invest heavily in building out their e-commerce businesses in the region.PideloRapido will provide Latin American consumers access to eBay.com inventory across its platforms, while further extending eBay’s reach to the Latin American market.Latin Americans will have access to inventory from US sellers at their fingertips, without the need of a US shipping address or PayPal account to execute purchases, thanks to its unique integration with the e-commerce giant’s API and technology enabling localized payments and reliable last mile delivery.Currently PideloRapido serves consumers in Guatemala, El Salvador, Panama and Colombia with plans to expand to the Dominican Republic, Nicaragua, Costa Rica, Chile and Peru in 2018.

  • Hainan Airlines

Hainan Airlines, China’s largest private airline, will launch direct flights between China and Mexico from March 21. It will also become the first Chinese carrier to operate nonstop flights between China and Latin America.The flight, which will stop at Tijuana, Mexico and arrive at Mexico City, will fly three times a week and be operated with the Boeing 787 Dreamliner.Tijuana International Airport is located on the border of the United States and Mexico, and it is minutes away from the downtown of San Diego. Through Cross Border Xpress, a new convenient crossing bridge built exclusively for air passengers, visitors can enter the US from Tijuana with its own Customs clearance process.Annual bilateral traffic between China and Mexico is 200,000 passengers at present and the latter is one of the top destinations among Latin American countries.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Honda Motor

Quiroga Medios, the agency led by Gustavo Quiroga, has been appointed by Honda Motor Argentina for the integral management of the account. Quiroga Medios will be responsible for strategy, planning and media buying covering all its business units.  Quiroga Medios has offices in Argentina, Chile, Uruguay, Paraguay, Colombia, Peru, Mexico and the United States.

 

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Nike

The athletic footwear brand announced a restructuring of its organization that cuts about 1,500 jobs and reduces the number of shoe styles offered by 25 percent. The move is Nike’s effort to reconnect with consumers and combat softening sales.Under the new alignment, called “Consumer Direct Offense,” Nike aims to better serve the consumer personally, at scale. Nike will focus on 12 key cities (New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Barcelona, Seoul and Milan), which represent over 80 percent of Nike’s projected growth through 2020. To improve efficiency, a simplified geographical structure supports all key cities and countries, changing from six to four—comprised of North America; Europe, Middle East and Africa (EMEA), Greater China, and Asia Pacific and Latin America (APLA).A new organization, Nike Direct, led by President of Nike Direct Heidi O’Neill and Adam Sussman, chief digital officer, will unite Nike.com, direct-to-consumer retail, and Nike+ digital products. Nike will also extend innovations to its strategic wholesale partners.Nike Direct aims to unite physical and digital retail to serve consumers through apps. Over the next several months, Nike is also launching its Nike+ and SNKRS apps globally to energize the sneaker experience in new markets.The company tapped Michael Spillane, Nike Inc. president of product and merchandising, to help ramp up speed.

  • Heineken

In Europa, the Champions League is played at night time and fans enjoy it after work and with friends at pubs. In México, it does not happen in the  same way. Due to the time difference, the matches are played during work time. Heineken wanted to make Mexican fans feel the same passion for the Champions League as Europeans do, even if it happens while they are working. Publicis WW México, the agency led by Juan Carlos Tapia unveiled “The Freelancer”, a campaign developed by Jessica Apellániz and Diego Wallach, Creative Vice Presidents, and created especially for Heineken during a Champions League semifinal game. Participation started on April 10th 2017 at thefreelancer.com.mx; The winners left their real jobs for a week and they traveled to a Champions League semi-final match, where they worked for hours and even minutes before the game started; then, they enjoyed the game as a true fan. Publicis WW México is Heineken´s media agency in México.

  • Johnson & Johnson

Johnson & Johnson has chosen DM9 to handle strategic planning and creative direction for the feminine hygiene products brand Siempre Libre  in India, the Philippines, South Africa, Brazil, Argentina and Colombia. DM9 was already handling the account in Latin America. In 2015, J&J consolidated its global media account with J3, a dedicated shop within IPG’s UM, for global markets including Asia Pacific, Latin America (excluding Brazil), Europe, Middle East and Africa.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Natura

The Brazilian cosmetics company Natura says it’s in talks with L’Oreal to buy The Body Shop for US $1.1  billion and the deal is expected to close by the end of this year. L’Oreal owns The Body Shop. Natura, currently is one of the largest beauty companies in Brazil and sells its products both through standalone stores as well as through direct-selling representatives. Besides Brazil, it has a wide presence in several Latin American countries including Argentina, Peru, Columbia, Chile, Bolivia, Mexico, as well as in France. With around 1.5 million sales consultants, Natura has surpassed the sales of the direct selling beauty company, Avon, in Brazil for over a decade. The Body Shop, on the other hand, has over 3,000 standalone stores in 66 countries.The joint entity of Natura and The Body Shop would churn out net sales of US $3.465 billion with a presence in around 3,200 stores across the globe.

 

  • Restorando 

Restorando has partnered with TripAdvisor in Seven Latin American countries to extend online restaurant reservations services to TripAdvisor users. Restorando works with over 5,000 restaurants and has seated 20 million diners to date across the Latin American region. Consumers browsing TripAdvisor restaurant listings now have the option to reserve a table online at thousands of popular restaurants in Latin American cities such as Buenos Aires, Mexico City and Bogota, among others. By clicking the Reserve button, consumers are brought to Restorandos online or mobile platforms to quickly and easily book a table.Terms and length of the agreement will not be disclosed.Headquartered in Buenos Aires, Restorando was founded in 2011, has raised US$22M in venture capital (Atomico, Emergence Capital, Kaszek Ventures and other investors) and has offices in Mexico City, Bogota, Sao Paulo and Rio de Janeiro. For more information, visit restorando.com.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

  • Chobani Greek Yogurt

flip-20160829072721882Chobani Greek Yogurt has launched its product in Mexico and brought on BodenPR to help develop its PR strategy in the market. Chobani has been in Mexico for over a month, but the brand’s official media launch takes place in mid-September. Mexico is the first major country to receive product exported from Chobani in the U.S. Chobani’s decision to launch in Mexico is in line with its strategy to move into markets that represent opportunities for the company but also fit a consumer need. The Mexico launch begins with Chobani’s Greek and Flip yogurt products, which can be purchased in 33 cities nationwide, including Mexico City, Guadalajara, and Monterrey. Nine retail chain stores will carry the products, including Comercial Mexicana, Costco, City Club, Fresko, HEB, La Comer, Soriana, Superama, and Walmart.

        • WeWork

descarga (4)WeWork, a global platform that groups professional and creative community in 12 countries around the world, is opening its doors in Mexico City. Headquartered in New York and founded in 2010, WeWork is a physical and digital platform that provides collaborative workspaces, an inspiring community and services that add value to its growing network of members, ranging from entrepreneurs, startups and small businesses to large companies ranked in the Fortune 500 list. WeWork is an international network because by which members not only have access to their offices in Mexico City, but connect to a global community that promotes a new way of working in more than 112 locations in 30 cities, and the possibility of interacting with more than 65,000 members worldwide through its mobile app. WeWork expects to receive 650 members representing 200 companies.

        • Viceroy Hotel Group

Viceroy Hotel Group (VHG) unveiled initial plans for Viceroy Buenos Aires, expected to open in 2019. Viceroy Hotel Group has been selected by Gnvgroup to brand and manage the first and only hotel planned for Madero Harbour, the largest and most exclusive mixed-use development in Buenos Aires. Viceroy Buenos Aires’ 125 hotel rooms and 30 residences will be designed by the esteemed architect Carlos Ott and will anchor the upscale urban planned community, poised to be the most highly sought-after place to work, play and be entertained in the Puerto Madero district.The announcement of Viceroy Buenos Aires furthers VHG’s commitment to expansion into Latin America, the hottest and fastest growing market sector for hospitality. In fact, VHG just announced its arrival in Panama; the upcoming Viceroy Bocas del Toro Panama will be the first in the region to feature luxury overwater villas. VHG anticipates solid growth in this market and will remain one to watch.

        • The Body Shop

The Body Shop International announces that it will open for trading in Chile starting August 2016.  Chile is The Body Shop’s 66th global market and follows the expansion of Brazil in 2014. With a population of 17.8 million (UN Data), Chile is a stable and prosperous region of South America.The first store will open in Santiago, Plaza Egaña Mall; the most sustainable mall in Chile.  It will offer The Body Shop’s global iconic products such as Shea body butter and the Vitamin E range, as well as new favourites like Oils of Life facial oil and Drops of Youth. The Body Shop has had strong connections to Latin America for many years, with nine of its Community Trade suppliers located in the region.

        • United Airlines

sA1V-rRi_400x400The countdown to Cuba is officially underway at United Airlines after the U.S. Department of Transportation (DOT) awarded the company final approval to launch service to Havana from two of its hubs this fall. Beginning Nov. 29, United will start daily nonstop flights to the Cuban capital from New York/Newark and Saturday nonstop service from Houston with both services subject to government approval. Customers can begin booking flights to Havana via united.com today.Since the DOT announced its preliminary Havana route awards in July, United has been working closely with the Cuban government to prepare for the start of its operation into José Martí International Airport. United’s services to Havana will mark the company’s 13th new international route launched in 2016. Since March, United has started nonstop service between the U.S. and Auckland, New Zealand; Tel Aviv, Israel; Xi’an, China; Singapore; Hangzhou, China;Athens, Greece; Barcelona, Spain; Providenciales, Turks and Caicos; Nassau, Bahamas, and Lisbon, Portugal.

Click here for previous Latam Sales Leads editions

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.