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Posts Tagged ‘Streaming video’
What: Media and Information company Hearst has invested US$21 million to acquire a minority stake in Complex, one of the fastest growing digital media networks. Why it matters: Hearst, as other traditional media companiesincluding NBC (e.g. it recent purchase of stakes Vox Media and BuzzFeed) continues to invest in fast growing digital media and streaming video companies and expand in the digital […]
What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs. Why it matters: Streaming video platform’s LiveRail-powered private ad exchange will let brands target audiences with the Oracle DMP. From this fall onwards, Hulu will start selling ads programmatically across its platforms on desktop, mobile […]
What: Real estate advertising has reached a digital saturation point at almost 75% of real estate ad budgets, according to a new report by Borrell Associates. The researcher now expects a 2% decline (US $200 million) of digital ad spend in 2015. Streaming video and streaming audio are more likely to see their ad spend increases by 2019 (to US […]