Portada’s 2016 Sports Marketing Guide has just been published! DOWNLOAD it now (log in/free registration required!)
A 24-page special issue with the topics that will define Multicultural Sports Marketing over the next 12 months!
- BIG GAME BROADCAST VS. STREAMING: THE BEST PLAYS
Two divergent trends have emerged for the Super Bowl and other major sports events.
- HOW MAJOR BRAND MARKETERS USE SPORTS TO CONNECT WITH MULTICULTURAL AUDIENCES. Views from Gustavo Aguirre (Coors Light), Patricia Diaz (McDonald’s USA), Dorothy Dowling (Best Western), Gustavo Guerra (Tecate-Heineken), Crystal Hudson (Amtrak) and Melissa Tendick (Barilla).
- MEXICAN SOCCER CLUBS FIND GOLD IN THE U.S.
U.S. Networks are spending tens of millions to get the rights for Mexican Soccer.
- SUPER BOWL
7 Things You Need to Know about the Super Bowl and Multicultural Audiences
- PORTADA RESEARCH
Glimpses into Portada’s propietary research studies.
- REVIEW OF THE 2015 HISPANIC SPORTS MARKETING FORUM
The annual event for Multicultural Sports Marketers
Statistics that provide key insights into the Sports Marketing Landscape.