Tag

Southeastern Grocers

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Lactalis

Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets.The win sees Zenith retain all its existing markets in EMEA, APAC and Lat Am and take on 11 new ones, including Canada, UK and USA. Lactalis is a global leader within the dairy industry, with leading local dairy brands in each of its markets. The group is the number one cheese manufacturer in the world and the European leader in milk consumption, butter and cream.As Master Agency Partner, Zenith will have lead media communications responsibility, with global coordination run from Zenith’s HQ in London. Zenith will now work with Lactalis both centrally and locally to deliver against the company’s growth targets.

  • ECHO Incorporated

Copa de la Diversión, the successful and growing Hispanic outreach program introduces last year by Minor League Baseball, has its first dedicated corporate sponsor in ECHO. The agreement, makes the Chicago company (via Japan) the “Official Outdoor Power Tool of MiLB” and of the Copa program. As the “Official Outdoor Power Tool of Copa de la Diversión” and the first commercial partner of the Hispanic/Latino fan engagement campaign, ECHO will help elevate MiLB’s Copa and Es Divertido Ser Un Fan™ platforms. ECHO, its distributors, and local dealers can use all participating teams’ marks and logos in their marketing communications and at retail. In addition, ECHO will feature Copa- and Es Divertido Ser Un Fan-related content across its web and social channels. The platform is specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities by bolstering their marketing and customer service efforts to create a culturally-relevant gameday experience. Copa de la Diversión will be expanding from 33 teams to 72 teams in 2019.  ECHO products, and teams will have their use for field and park maintenance. ECHO is a worldwide leader in the development and manufacturing of professional-grade, hand-held outdoor power equipment for commercial and homeowner use.

  • Amazon

Amazon has signed on to its largest ad buy on Univision Deportes, as presenting sponsor of “The Championship Week” soccer events this month. As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable, and published reports this week show that strategy around sports coming full circle this month.Amazon’s push to break through the clutter and engage with Latinos during the critical holiday retail season will be through soccer, as they have signed on as presenting sponsor of “The Championships Week” across Univision Deportes, a two-week festival of playoff soccer combining Univision’s premier fútbol properties. It represents Amazon’s largest ad buy on Univision Deportes.

  • La Bonita Market

Popular Hispanic supermarket chain La Bonita will open its first store in Henderson next summer.The new store, just north of Green Valley Parkway and Sunset Road, will be 50,000 square feet and employ about 150 people, according to Armando Martinez, La Bonita’s general manager.In 2010, Hispanics made up more than 15 percent of the population in Henderson and about a third in the valley overall, according to The U.S. Census Bureau.La Bonita has been in business for 27 years in the Las Vegas area and employs more than 700 people in the valley.

  • Fresco y Más

Southeastern Grocers, Inc., parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, will unveil the newest Fresco y Más store in Lauderhill, Florida, growing the popular Hispanic grocery store to 26 locations. Located at 1531 NW 40th Ave., the supermarket will be the first Fresco y Más to place a strong emphasis on products targeted to Caribbean customers, in addition to the traditional Hispanic offerings for which Fresco y Más is known.Customers can enjoy samples of delicious authentic Hispanic and Caribbean culinary favorites and live entertainment as they explore the new offerings available at the Lauderhill Fresco y Más.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Wingstop

Dallas-based, chicken wing-focused restaurant chain Wingstop has appointed Leo Burnett as its lead creative AOR, following a review.Leo Burnett will be tasked with the chain’s integrated marketing communications strategy, encompassing advertising and promotional marketing, as well as measurement and optimization efforts. Publicis Groupe media agency Starcom already handled media buying and planning for Wingstop.Wingstop spent nearly us$14 million on measured media last year and around us$7.7 million in the first six months of 2018, according to Kantar Media.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • T-Mobile & Sprint

T-Mobile US and Sprint Corporation announced that they have entered into a definitive agreement to merge in an all-stock transaction at  a total implied enterprise value of approximately US $59 billion for Sprint and approximately US $146 billion for the combined company. The combined company will be named T-Mobile. Currently the third-and fourth-largest carriers in the U.S., these companies are both major marketers, particularly toward Hispanic and multicultural audiences. Both companies marketing expenditures amount to several  billion dollars. With T-Mobile spending in advertising alone US $1.8 billion in 2017 and Sprint US $700 million.  T-Mobile has been working with Publicis Seattle for more than ten years. Sprint works with Droga5 and Horizon Media, even though Sprint has its’ own  in-house agency. It is too early to know which (agencies) will be working on the business once marketing is consolidated under the T-Mobile brand.  According to the press release announcing the merger, the new company will be able to light up a broad and deep 5G network faster than either company could separately. T-Mobile deployed nationwide LTE twice as fast as Verizon and three times faster than AT&T, and the combined company is positioned to do the same in 5G with deep spectrum assets and network capacity. According to the press release, the New T-Mobile will employ more people than both companies separately and create thousands of new American jobs. However, it is not clear to outside observers, why functions such as procurement and marketing should not be rationalized. Following closing, the new company will be headquartered in Bellevue, Wash., with a second headquarters in Overland Park, Kan. John Legere, current President and Chief Executive Officer of T-Mobile US and the creator of T-Mobile’s successful Un-carrier strategy, will serve as Chief Executive Officer, and Mike Sievert, current Chief Operating Officer of T-Mobile, will serve as President and Chief Operating Officer of the combined company. The remaining members of the new management team will be selected from both companies during the closing period. Tim Höttges, current T-Mobile US Chairman of the Board, will serve as Chairman of the Board for the new company. Masayoshi Son, current SoftBank Group Chairman and CEO, and Marcelo Claure, current Chief Executive Officer of Sprint, will serve on the board of the new company.Both companies will operate independently until the deal receives approval from regulators.

 

  • LVMH

LVMH (Moët Hennessy Louis Vuitton) has placed its U.S. media account into review, Adweek has reported. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. Havas Media has been LVMH’s incumbent since 2009.The company is one of Havas’ largest U.S. clients.The French luxury goods company spent US$386.1 million on marketing efforts in the U.S. in 2017 and US$400.4 million the previous year, according to Kantar Media.LVMH brands include  Louis Vuitton, Marc Jacobs, Dior, Fendi and others; wine and spirits including Château Cheval Blanc, Hennessy and Krug; specialty retailers like Sephora; watches and jewelry such as Hublot and Bulgari; and cosmetics and fragrances including Acqua di Parma, Guerlain and Benefit Cosmetics.

 

  • Nestlé

Nestlé, one of the biggest advertisers in the U.S., is said to be looking to consolidate North America agency relationships, Adage has reported. The move only covers businesses under the Nestlé USA umbrella and is aimed at cutting costs, according to people familiar with the matter. Nestle’s media buying is currently done through  GroupM’s Metavision agency.  Nestlé U.S. operations include eight separate corporate entities: Nestlé USA, Nestlé Waters North America, Nestlé Purina, Gerber, Nestlé Health Science, Nestlé Professional, Nestlé Skin Health, and Nespresso which have a combined media spend of US$2.75 billion, according to the Ad Age Datacenter.

 

 

  • Century 21 Real Estate LLC

Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, along with the Hispanic Heritage Foundation and Miami Dade College, presented today the 70 newly-licensed real estate agents of the “Empowering Latinas” program, which awarded 70 scholarships to help Latinas in South Floridaearn a real estate license. The winners from South Florida were selected from more than 140 Latinas who applied for the “Empowering Latinas” scholarships. Among the new licensees are teachers, interior designers, nurses, architects, researchers, housewives, and legal assistants.The awardees of the “Empowering Latinas” program received a scholarship that offset the cost to obtain a real estate license in Florida. Subsequently, CENTURY 21 affiliate brokers in the South Florida region provided mentorships to the awardees and offered them the opportunity to hone their craft with a local franchise affiliate.

  • Fresco y Mas

Fresco y Mas has debuted in Central Florida, transforming a Winn-Dixie store into a Hispanic supermarket with vibrant yellow signage, fresh-baked Cuban bread and a butcher slicing up special cuts of meat. The Fresco y Mas rebrand was announced as parent company Southeastern Grocers goes into bankruptcy.According to Southeastern president and CEO Anthony Hucker the strategy is to rebrand some stores under different banners such as Fresco y Mas to cater to specific neighborhoods.“The strategy at Fresco y Mas is really simple — we try to provide them with a really authentic Hispanic shopping experience that truly reflects the specific needs of the Hispanic communities,” Hucker said.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting U.S. consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

For prior Sales Leads editions, click here.

  • Taco Bell

taco_bell_logo_2934Taco Bell is working on a substantial branded long-form video content investment that began in early December and will continue with at least 40 pieces of content in 2017. The fast-food restaurant chane is launching “Taco Tales” on YouTube —a six-episode web series that features re-enactments of people’s adventures in retrieving Taco Bell with comedians and YouTube personalities in the starring roles. The series was created in partnership with L.A.-based content studio Madison + Vine, and will be followed up with another six-episode run of a Taco Bell clip show that uses the content that already existed from Bell enthusiasts, with the participation of the creators, in a The Soup or Tosh.O-style format.

  • Dunkin’ Donuts 

Dunkin’ Donuts and the National Hockey League announced a multi-year agreement, making Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®. The partnership, which marks Dunkin’ Donuts’ first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017.As part of the deal, Dunkin’ Donuts will be featured at several of the NHL jewel events, including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL’s year-long Centennial celebration. Dunkin’ Donuts will be included in advertising, LED Signage and jumbotron displays, as well as on-site activations at each jewel event.Dunkin’ Donuts also will have significant presence across NHL’s broadcast and digital platforms in the U.S. Additionally, Dunkin’ Donuts has a multi-million dollar partnership with NBC Sports that will include custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels beginning January 2 and continuing throughout the NHL season.

  • Fresco & Más Stores

descarga-13Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County during a simultaneous ribbon-cutting ceremony.By listening to customers throughout their communities, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments, better value and a cleaner, more enjoyable shopping experience.These stores are focused on delivering lower, everyday pricing as well as exciting special promotions on the items customers buy most, from fresh produce and high quality meats, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.The first Fresco y Más store concept was launched in Hialeah, FL in June 2016. Fresco y Más now includes six locations throughout South Florida.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

  • AB InBev

descarga-14Anheuser-Busch InBev’s Busch brand is making its’ Super Bowl ad debut in 2017, according to Ad Age.The ad will be handled by Deutsch New York, which won the account earlier this year.The move is unusual as the brand commonly features mainstream brands like Budweiser and Bud Light. AB InBev spent US$3 million in measured media last year on Busch and Busch Light, according to Kantar Media. A-B InBev has already increased its media spending for Busch, adding 10 weeks of national TV time last year and upping its out-of-home and digital spending for the brand. AB InBev holds exclusive Super Bowl ad rights to the game for the beer category.

 

 

 

  • Sprint

sprint1Sprint is airing commercials spots on television, cable, theaters and online to encourage people to sign up for its services during the holiday season. The theme of the campaign is “Por la Mitad”. Thereby Sprint explains that its plan is 50% cheaper than its competitor’s Verizon.Developed by Alma, the first spot features singer Jose Feliciano translating the classic song “Feliz Navidad” into “Feliz La Mitad” (Merry Half) to promote Sprint’s positioning that subscribers can save 50% versus competitor rate plans. The second spot iwas developed by Sprint’s in-house shop YellowFan Studio and features spokesperson Paul Marcarelli

 

  • Terra’s Kitchen 

descarga-15Crossmedia has been named media agency of record for Terra’s Kitchen, a healthy meal kit delivery service, Mediapost reports. The account will be handled out of Crossmedia’s Philadelphia offices, and will include planning, buying and real-time analytics. Terra’s Kitchen spent US$200,000 on measured media the first six months of 2016, up from us$15,000 during the same period in 2015, according to Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.