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images-250x185The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total aggregate of 85,934 million minutes per month on such sites. Of this result, Brazil reaches the top position as the Latin American country with the highest number of minutes spent on social networks (49.682 million  minutes and 55.24 million page views), according to a study carried out by comScore.

Brazil: The country with highest number of minutes on social networks in LatAm

In Latin America, the total number of minutes on social networking sites reaches 85.934 million  with 96.704 million page views. Out of this total, Brazil is significantly ahead of other Latin American countries (Argentina, Mexico, Colombia, Peru and Chile), reaching a total of 49,682 million minutes and 55,240 million  page views on social networking sites.

7

Facebook still leads in LatAm – Taringa in Argentina

• Facebook: has a total of 145.009 million unique visitors across the region, out of which 66.983  million belong to Brazil.
• Share this: has 92.674 million  unique visitors and Brazil accounts for one third of the total (38.236 million).
• LinkedIn: with a total of 37.538 million unique visitors in the region of which 13.087  million are in Brazil.
• Taringa: reaches 29.335 13.087  million unique visitors across the region, but unlike the other sites, is in Argentina where it has the highest number of visitors with 8.775  million.
• Twitter: has 29.153 million unique visitors in Latin America, out of which 11.491 million belong to Brazil.
• Google +: is Brazil’s third social networking  site ranked by unique visitors (13.562 million)
• SlideShare: surprisingly, has the most unique visitors in Colombia (3.128 million).
8

Total time spend on Social Networking 

In Latin America, Facebook leads the total time spent on social networks with a 95.5% percentage of overal time. The gap is huge comparing to  other social networks, which achieved much lower percentages:

    • Twitter 1,4%
    • Ask.fm 0,9%
    • Badoo 0,6%
    • Tumblr 0,4%
    • LinkedIn 0,4%
    • Vostu 0,4%
    • Taringa 0,3%

6

Mobile leads in the U.S.

Most social networks in the US market see more engagement via mobile, with respect on other platforms like desktop. Snapchat, Instagram and Vine are the social networks with  highest percentage of engagement on mobile (100%, 98% and 98% respectively).
9.2

Millennials lead in the U.S.

Results show that  millennials, the generation from 18 to 34 of age born between 1980 and 1996, dominate the major social networks’ penetration rates in US . The three most used social networks  by this generation regarding penetration rates are:

    • Facebook: 91%
    • Instagram: 46%
    • Twitter: 39%

10

Source: CosmCore

What: Foursquare has just announced its advertising platform is now open for businesses of all sizes, all over the world. Why is it important: Social networking sites have evolved and are finding creative, useful ways to monetize their platforms, through well-planned and previously tested initiatives. Since it opened its platform to a limited number of large advertisers, about nine months ago (launching a self-serve version later on, for some selected small businesses), Foursquare has been aiming towards the evolution of its business so as to better serve its 40 million users worldwide, moving forward from being a simple “check-in app” to proving it has a true monetization advantage, specifically in terms of advertising spaces within its platform. Today, the company has unveiled its latest development on that front, Foursquare Ads, which is now open for advertisers of all sizes. Beginning today, small businesses all over the world will be able to create their own promotions directly on Foursquare’s ads dashboard. Foursquare is banking on its location-based check-in services to set it apart from competitors like Google and Facebook, as engagement will be measured by how many people actually visit the place in question, and advertisers will be charged based on that.

This is the first at-scale global platform that lets small businesses all around the world buy on a hyperlocal level to find nearby customers.

–Steven Rosenblatt, Foursquare’s chief revenue officer.

According to TechCrunch’s Ingrid Lunden, Foursquare is hoping to tap into the 1.5 million small businesses that have already registered their businesses for free on the service (that’s up from 1.3 million in April this year). While registering will already make those businesses discoverable through Foursquare’s apps and website when people search for restaurants or other services in their vicinity, the idea here is that buying ads will give these businesses an extra exposure lift. For now, the ads will be running just on Foursquare’s own mobile and web platforms. The advertisement-posting process is very simple, because “so many small businesses are still lacking in digital and social media literacy”, says Steven Rosenblatt, Forsquare’s CRO. ““They don’t really know what a like means. They don’t really understand clicks for that matter.” Forbes reports that an action at a coffee shop, for instance, where consumers are only likely to spend a few bucks, might cost the advertisers $1 to $3, while the same action at an upscale restaurant would probably be $5. Mashable’s Todd Wasserman elaborates to say that with Foursquare’s new self-service page, businesses can state their business needs and budgets, and Foursquare will do the rest. “You can say, ‘Here’s the business I want to drive traffic to, here’s how much I want to spend and here’s my monthly budget. Go for it,'” says Noah Weiss, Foursquare’s director of product management. Foursquare will provide metrics for the ad, including the number of views, actions, action rate and cost per action. Sources: TechCrunch, Forbes, Mashable.

What: Foursquare has just announced its advertising platform is now open for businesses of all sizes, all over the world.
Why is it important: Social networking sites have evolved and are finding creative, useful ways to monetize their platforms, through well-planned and previously tested initiatives.

Since it opened its platform to a limited number of large advertisers, about nine months ago (launching a self-serve version later on, for some selected small businesses), Foursquare has been aiming towards the evolution of its business so as to better serve its 40 million users worldwide, moving forward from being a simple “check-in app” to proving it has a true monetization advantage, specifically in terms of advertising spaces within its platform. Today, the company has unveiled its latest development on that front, Foursquare Ads, which is now open for advertisers of all sizes.

Beginning today, small businesses all over the world will be able to create their own promotions directly on Foursquare’s ads dashboard. Foursquare is banking on its location-based check-in services to set it apart from competitors like Google and Facebook, as engagement will be measured by how many people actually visit the place in question, and advertisers will be charged based on that.

This is the first at-scale global platform that lets small businesses all around the world buy on a hyperlocal level to find nearby customers.

–Steven Rosenblatt, Foursquare’s chief revenue officer.

According to TechCrunch’s Ingrid Lunden, Foursquare is hoping to tap into the 1.5 million small businesses that have already registered their businesses for free on the service (that’s up from 1.3 million in April this year). While registering will already make those businesses discoverable through Foursquare’s apps and website when people search for restaurants or other services in their vicinity, the idea here is that buying ads will give these businesses an extra exposure lift.

For now, the ads will be running just on Foursquare’s own mobile and web platforms.

The advertisement-posting process is very simple, because “so many small businesses are still lacking in digital and social media literacy”, says Steven Rosenblatt, Forsquare’s CRO. ““They don’t really know what a like means. They don’t really understand clicks for that matter.” Forbes reports that an action at a coffee shop, for instance, where consumers are only likely to spend a few bucks, might cost the advertisers $1 to $3, while the same action at an upscale restaurant would probably be $5.

Mashable’s Todd Wasserman elaborates to say that with Foursquare’s new self-service page, businesses can state their business needs and budgets, and Foursquare will do the rest.

“You can say, ‘Here’s the business I want to drive traffic to, here’s how much I want to spend and here’s my monthly budget. Go for it,'” says Noah Weiss, Foursquare’s director of product management. Foursquare will provide metrics for the ad, including the number of views, actions, action rate and cost per action.

Sources: TechCrunchForbes, Mashable.

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