César Recalde has been named as MediaCom’s new CEO for Latin America and Caribbean. He takes up the role with immediate effect and will oversee MediaCom’s fast-growing regional network. César joins from GroupM, where he was Chief Business Development Officer for Latin America.
Luis Barrague has been promoted to CEO at Headway, the global marketing tech company that was acquired by Entravision in 2017. He will replace Headway co-founder Martin Kogan, who left the company.
Alma Villanueva is the new Head of Marketing at Grupo Lala. Previously, she was Marketing Manager of Jugos Del Valle-Santa Clara.
Avianca Holdings and Avianca S.A. announce that Anko van der Werff was appointed as Executive President and CEO of Avianca Holdings S.A. and as President of Aerovías del Continente Americano S.A. Avianca. With more than 19 years of experience in the airline industry, his last position was Executive Commercial VP of Aeromexico.
António Bettencourt is the new CMO of Aervio for Europe and Latin America. Prior to joining the travel agency, he served as COO at Emtrics.
El territorio autónomo de Curazao has named Andre Rojer marketing manager for South America. Rojer previously had the same position fot the North American region, that includes Canada and the U.S.A.
Magdalena López is the new CEO of Renault México and Eric Pasquier is the new marketing director for France. López has eight years of experience at Renault México, while Pasquier is been in the company for almost twenty years.
After two decades,Valentina Solari is leaving his position as director of DS and marketing and communications director of Citroën Argentina at Groupe PSA Argentina.
Francisco Mangiarotti has been promoted to marketing manager for Gatorade. The executive has been in Pepsico since 2004, when he joined the company as marketing coordinator.
Ingenium has appointed Marcos Dufau as commercial director for South America. Dufau has more than two decades of experience in the south region working for prestigious companies.
Luiz Marcelo Daniel has been appointed VP, Latin America for the Americas Region of Volvo CE. He will be responsible for strengthening the market position of Volvo CE and SDLG in Latin American markets while reinforcing the brands’ efforts to bolster machine uptime and provide solutions for customers.
Global digital solutions and services firm Catapult Worldwide has announced the appointment of the company’s first Country Manager for Mexico, Francisco Fernandez. The company is in the process of opening an office in Mexico City as the headquarters of its new Latin American operations.
Lenovo Peru has appointed Mariel Romero as its new director of marketing. She had previously headed the sales & marketing areas at Samsung mobile.
Renault Portugal has announced its new director of marketing: Ricardo Lopes. He has over 10 years of experience in the company and will be substituting Alfonso Cabido in this new role.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: SC Johnson – PDH ::: FCB México – Sal de Uvas Picot ::: IHOP/Mexico ::: Renault – Publicis Chile ::: Don Conect :::
Omnicom’s PHD has won SC Johnson US$600 million Buying Assignment following a review.Maxus, part of WPP’s GroupM was the incumbent.PHD will handle global media-buying duties. The planning assignment covers approximately US$300 million in brand expenditures and is managed out of PHD’s Chicago office.The broader buying assignment is significantly bigger. Estimates for the company’s global spend have been as high as $1 billion in recent years, although sources indicated that going forward it will about $600 million globally with about $300 million allocated to the U.S.The household products giant said that PHD will work with both of the company’s creative agencies, including sibling shop BBDO and Ogilvy, part of WPP. The company continues to work with both creative agencies globally.SC Johnson brands include Pledge, Ziploc and Shout, among many others.
FCB México/Sal de Uvas Picot
The new Sal de Uvas Picot “Locos por la comida”communication campaign has been on air since March. The new campaign shows all these crazy stuff Mexicans do, almost without realizing about it, for food.Sal Uvas Picot wants Mexicans to share their own “crazy”histories or others about food on its digital platform, as the new campaign will have a strong presence in digital media.The spots were made by directors and Gabilú Lara and Norman Christianson, with Salvador Parra assistance, an Art Director that best portray the beauty of Mexican reality. Sal de Uvas Picot’s team was made up of Enrique Baranda, Grouper OTC, and Miguel Angel Lambarri, brand Manager.
IHOP, a successful restaurants chain in the US and Mexico, has announced the opening of its first branch in Puebla, in Angelópolis Mega Mall on Niño in poblano Blvd 2501, on May 12. It is estimated that the chain will bring major economic benefits for the town and the state, generating direct and indirect jobs for residents, plus investment of just over one million dollars to build Puebla’s first restaurant. IHOP, is a new concept of breakfast, lunch and American style dinners that combines a wide variety of dishes ranging from his famous “pancakes” menus to full meals. The new building has been designed and divided into separate spaces to suit different tastes and needs of its customers.
Renault / Chile
Renault has been added to Publicis Chile portfolio of brands. Diego Reyes Naranjo will be the DC responsible for the account and will report, along with his team, to Rodrigo Figueroa Puratic, DGC of the agency. The agency will only handle ATL communications for the brand. Publicis Chile brand portfolio includes Nescafe, Movistar, Polo Ralph Lauren, McDonald’s and Sodimac, among others.
Don Connect / Argentina
Don Connect is Don’s new business unit of Don. It will be led by Mariano Ricciarelli and will provide project services for well-known brands.This new business unit has a multidisciplinary team of specialists in innovation, technology, creativity and strategic planning and will work independently from Don.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Renault – Brazil
Renault Brazil has choosen Digitas as its creative digital agency and Neogama BBH as its creative agency for the country (both Publicis´agencies). It is estimated that Renault invests USD 240 million per year in marketing and advertising in Brazil.
Renault – Argentina
In Argentina, MPG will work with Renault as its agency of record in all media types. MPG and Renault will work together till 2015.
Craft Worldgroup – Latin America
McCann Worldgroup has launched its new business unit Craft Worldgroup in Latin America. Craft will operate in the region with offices in Buenos Aires (Argentina), Santiago (Chile) and Sao Paulo (Brazil) in 2013.
Milpa Real (Bimbo) – Mexico
Bimbo´s brand Milpa Real has chosen Mexican digital agency Kingdom to manage its digital account. The agency will be in charge of re launching Milpa Real website, social networks and youtube.
Tía María – Argentina
Ilva Saronno´s Argentinian brand Tía María has picked Starcom one more time to handle the account in the country during 2013. Silvio Bellone will be in charge of the account, working with a team headed by Julieta Ferro.