A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Renault Brazil has choosen Digitas as its creative digital agency and Neogama BBH as its creative agency for the country (both Publicis´agencies). It is estimated that Renault invests USD 240 million per year in marketing and advertising in Brazil.
In Argentina, MPG will work with Renault as its agency of record in all media types. MPG and Renault will work together till 2015.
McCann Worldgroup has launched its new business unit Craft Worldgroup in Latin America. Craft will operate in the region with offices in Buenos Aires (Argentina), Santiago (Chile) and Sao Paulo (Brazil) in 2013.
Bimbo´s brand Milpa Real has chosen Mexican digital agency Kingdom to manage its digital account. The agency will be in charge of re launching Milpa Real website, social networks and youtube.
Tía María – Argentina
Ilva Saronno´s Argentinian brand Tía María has picked Starcom one more time to handle the account in the country during 2013. Silvio Bellone will be in charge of the account, working with a team headed by Julieta Ferro.