A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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In a new promotional campaign for Kraft Singles cheese slices, Kraft uses young soccer players to spread the word about healthy eating. Ads are aimed at Latina moms. Titled “Soccer Star,” the campaign “empowers Latina moms” with an inspirational message that includes how Kraft Singles can benefit her family. It was created by agency of record Lopez Negrete Communications and involves both television and digital media.
Maid Right Franchising, LLC announced the launch of www.MaidRightLatino.com, a fully bilingual website specially designed to connect Maid Right Master Franchise Owners with Latinos who wish to own a home cleaning business. “Maid Right provides a structured business model that will help Latinos build a business for as little as $1,600,” said Rich Kissane, CEO of Premium Franchise Brands, the parent company for Maid Right.
- Eli Lilly and Company
Eli Lilly and Company is expanding the Lilly for Better Health(TM) program, with non-product-branded health education resources to lillyforbetterhealth.com .Changes to the site include new resources, many of which are available in Spanish, like short videos on nutrition and physical activity, quizzes and interactive activities and brochures. All of these can be downloaded, printed, emailed and shared via social media. A limited number of copies of certain health education materials can be ordered through the Contact Us section. Visitors are invited to provide real-time feedback on the relevance and usefulness of health education resources with a “rate this” star-rating feature, and also are able to respond to a regularly updated knowledge-based health question. The correct response is shown, with tips on incorporating a positive and healthy behavior into everyday life. A sound icon that offers an auditory pronunciation of complex words and phrases has also been addded. The Lilly for Better Health website helps address the health needs of the growing U.S. Latino/Hispanic population with nearly half of the website in Spanish.
International chain of convenience stores 7-Eleven plans to give away millions of free 12-ounce Slurpees for its 87th birthday celebration. The convenience store giant will expand its freebie celebration into the following week by handing out everything from free ice cream bars to free cookies to free Big Gulps providing costumers download its app.The chain plans to give out more than 7 million Slurpees from 11 a.m. to 7 p.m. local time.The store is pushing smartphones promotion by requiring folks to download the 7-Eleven app to keep getting freebies July 12-19.The purpose is not only to build long-term relationships, but to boost short-term sales.
- TGI Fridays
TGI Fridays has launched the Appetizers” summer promotion that offers all-you-can-eat appetizers for us US $10 per person. Guests can choose either loaded potato skins, boneless buffalo wings and mozzarella sticks and receive unlimited refills. And while sharing is discouraged, that rule will not be enforced by servers.The move comes at a time that many Millennials have moved away from the big casual-dining chains in favor of more local options or more budget-conscious fast-casual chains, such as Panera or Chipotle.
- Red Lobster
Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The agency takes over from Grey, New York, the WPP incumbent on the account since 2010.Grey, which created the “Sea Food Differently” tagline for Red Lobster, continues to work on Darden’s Olive Garden and LongHorn Steakhouse brands. SMG’s Spark handles Red Lobster’s media buying.Red Lobster’s media spending reached US $156 million last year, according to Kantar Media.
- Taco Bell
The Mexican fast-food chain Taco Bell has announced that it is revamping its entire Cantina platform and replacing it with bowls and burritos packed with at least 20 grams of protein that weigh in at 500 or fewer calories as protein has become top-of-mind for many consumers. The Cantina Power Bowls will drop the corn salsa and the creamy cilantro dressing and replace it with a double portion of chicken or steak, reduced-fat sour cream, real cheddar cheese and an avocado ranch sauce. The Power Burritos will drop the rice and beans and replace them with reduced-fat sour cream and cheddar cheese. The new Taco Bell platform launches nationally on July 17.
- Sour Patch
Sour Patch Kids has launched a five-day Snapchat campaign, which means parent Mondelez International’s initial incursion on the smart phone app as well as the candy brand’s first time utilizing social media influencers. The campaign—named “Real-life Sour Patch Kid”—enlists social media star Logan Paul to take over the brand’s Snapchat account while documenting pranks that he’s pulling in New York.Each day, Logan posts a Snapchat Story to Sour Patch Kids’ account detailing one of his high jinks.The candy brand promoted the @SourPatchSnaps
CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at firstname.lastname@example.org SEE A DEMO OF THE DIRECTORY!