Rafael Lima


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Rafael Lima – TracFone Wireless  ::: Alfredo Pedroso – Sony Pictures Entertainment  ::: Mec LatAm – Stanlei Bellan ::: PHD Argentina – Juan Delfini, Candelaria Cabanillas :::

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AAEAAQAAAAAAAAVKAAAAJGVlZWNjMjM2LWY3ODctNGQ1NC04ZTMxLTI5NDRiYzUzNTQxMgRafael Lima has been appointed Digital Marketing & eCommerce Director at TracFone Wireless based in Miami. Lima previously worked as Digital Marketing Director at Multiplica.



descargaAlfredo Pedroso is the new Director, Pan-Regional Sales at Sony Pictures Entertainment based in Miami. Until recently Pedroso worked as VP in Marca Miami.




CUF_idaXIAEMzjlMEC LatAm has appointed Stanlei Bellan as regional development officer for MEC across Latin America.Bellan will be based in Miami and tasked with developing GroupM agency’s content strategy and new business opportunities, as well as new products and business areas in conjunction with national universities and venture capitalists. Bellan was co-founder and CEO of MoneyGuru prior to joining MEC, having also worked as managing director of eHarmony in Brazil. MEC Latin America’s clients include Netflix, Colgate Palmolive, AT&T Mexico, Marriott, Energizer and Toyota.

PHD Argentina will be responsible for coordinating the work for the brand SC Johnson in this country as well as in Paraguay, Uruguay and Chile. For this purpose, the agency has appointed joined Juan Delfini, account director of SC Johnson in these four countries, and Candelaria Cabanillas, regional director of the account.

descarga (1)Cabanillas worked at Initiative as regional director for Unilever. She also worked in local market agencies like Lowe-Vega Olmos Ponce and Leo Burnett.


descargaDelfini began his carrer at Initiative Argentina and then continued working for the Spanish subsidiary of that network. His last job was as account director at Maxus Argentina.They will both work exclusively for SC Johnson and report directly to Daniel Santuccio, CEO of Phd Argentina.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

David LawendaDavid Lawenda has joined Facebook as VP, Global Sales, US, and will be reporting to Carolyn Everson within the Global Marketing Solutions team. Lawenda is now the leader of the US sales team at Facebook, overseeing sales and marketing relationships with the leading brands and agencies in the country. Lawenda, a Georgetown University graduate, began his career at DDB Needham. Before joining Facebook he worked at Univision, where he led sales and marketing for all of the broadcaster’s media assets,

Jeffrey Duque is the new Group Publisher of the Magazine Division at ImpreMedia.

Roberto Gyemant was recently appointed as  Senior Digital Account Executive at ImpreMedia/Impower,  Before his current position, Gyemant worked at Alcance Media Group.

Rafael Lima  is the new Digital Marketing Director at Multiplica based in Miami.

Isac_LeeFusion announced that veteran journalist Isaac Lee will become Chief Executive Officer effective immediately. In this new role Mr. Lee, who will continue to serve as President of Univision News, will be responsible for all programming and business aspects of Fusion. Randy Falco, President and CEO of Univision Communications, Inc., stated “Isaac is one of the most creative executives I know. His innovation and commitment makes him the right person in this expanded role.”Fusion is launching on October 28; its digital platform will launch October 21. Fusion is a joint venture between Univision Communications Inc. and the Disney/ABC Television Network.

Emilio Romano is leaving his post as president of TelemundoMedia. Romano has been Telemundo president since 2011. Prior to that, he held positions at airline Grupo Mexicana de Av.iacion and at media company Grupo Televisa. In his role as Telemundo president, he oversaw the broadcast network, stations, news, sports and the entertainment division, as well as Telemundo Studios. While a search for a replacement is being conducted, Joe Uva, chairman of Hispanic Enterprises and Content for NBCU, and former Univision CEO, will be overseeing Romano’s former responsibilities

Todd SiegelTodd Siegel, was named executive VP, international sales and partnerships U.S. for Fox International Channels. In that role he will spearhead efforts to build global ad sales partnerships with U.S.-based clients for Fox International Channels and National Geographic Channels International. He will be based in New York and work closely with FIC’s existing ad sales leaders Deborah Armstrong in Europe, Hector Costa in Latin America and Simeon Dawes in Asia-Pacific. Siegel was most recently head of integrated sales and marketing for Fox Sports Media Group. Prior to his nine years at Fox, Siegel held ad and marketing positions at Screenvision, Discovery Communications and MTV Networks.

Atif Rafiq  was named to the newly created position of chief digital officer at McDonald’s. He was most recently general manager of Kindle Direct Publishing at Amazon.com. Prior to that he worked at Yahoo, where he was involved in global product strategy for the Y! News division. He has also held positions at AOL and Goldman Sachs.

Farid Sadri has been named Director of Operations at CONAC, Concrete Accessories Inc.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Rafael Lima is the new Digital Director at Publicitas in Miami. Previously he worked as Client Services & Business Development Director at Havas Media. Before Havas, Lima was Sales & Business Development Director at StarMedia & Orange AdNetwork Americas (France Telecom Group).

Julio Alonso is moving to Miami as CEO of Weblogs with the objective of increasing the company’s presence in the U.S. Hispanic and Latin American markets. Olga Palombi, CEO of Social Media SL, the company that markets Weblog advertising and social media services, is moving to Miami and will be in charge of the business development for both activities.

Univision Communications Inc announced the appointment of Michael McAlone as vice president of Network Sales for the Southwest region. He will be based in Dallas and report to Jeff Browning, senior vice president of Univision Network Sales.

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