Purina and Marriott Hotels & Resorts


Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  June. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Sony Play Station, Purina and Marriott Hotels & Resorts.

Sony Play Station 3


Advertiser: Sony Corporation

Campaign: “The Last of Us”

Language: Spanish

Description: Latin America pan-regional campaign for The Last of Us – a survival horror action-adventure video game developed by Naughty Dog and published by Sony Computer Entertainment exclusively for the PlayStation 3.  Worldwide release on June 14.

Sites: Batanga.com, MSN.FoxSports.com, MedioTiempo.com, MetroFlog.com, Record.com.mx, Starmedia Mexico, Univision.com (from Mexico), Yahoo! Mexico.

Servers: ds.Serving-Sys.com (MediaMind), img-cdn.mediaplex.com (MediaPlex), GoogleSyndication.com



Advertiser: Nestle S.A.

Campaña:   “Cat Chow” (CatChow.com.mx)

Language: Spanish

Description: Purina “Cat Chow” campaign for Mexico.  Purina also running campaign for “Dog Chow” (DogChow.com.mx)

Sites: Diario.com.mx, MSN.FoxSports.com (from Mexico), Prodigy.MSN.com, Starmedia Mexico

Servers: GoogleSyndication.com, ads2.msads.net (Microsoft Advertising)


Marriott Hotels & Resorts


Advertiser: Marriott International, Inc.

Campaign: Marriott Hotels & Resorts

Language: Spanish

Description: Marriott Hotels & Resorts Latin America campaign

Site: Terra.com.mx

Server: GoogleSyndication.com

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

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