Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in June. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Sony Play Station, Purina and Marriott Hotels & Resorts.
Sony Play Station 3
Advertiser: Sony Corporation
Campaign: “The Last of Us”
Description: Latin America pan-regional campaign for The Last of Us – a survival horror action-adventure video game developed by Naughty Dog and published by Sony Computer Entertainment exclusively for the PlayStation 3. Worldwide release on June 14.
Sites: Batanga.com, MSN.FoxSports.com, MedioTiempo.com, MetroFlog.com, Record.com.mx, Starmedia Mexico, Univision.com (from Mexico), Yahoo! Mexico.
Servers: ds.Serving-Sys.com (MediaMind), img-cdn.mediaplex.com (MediaPlex), GoogleSyndication.com
Advertiser: Nestle S.A.
Campaña: “Cat Chow” (CatChow.com.mx)
Description: Purina “Cat Chow” campaign for Mexico. Purina also running campaign for “Dog Chow” (DogChow.com.mx)
Sites: Diario.com.mx, MSN.FoxSports.com (from Mexico), Prodigy.MSN.com, Starmedia Mexico
Servers: GoogleSyndication.com, ads2.msads.net (Microsoft Advertising)
Marriott Hotels & Resorts
Advertiser: Marriott International, Inc.
Campaign: Marriott Hotels & Resorts
Description: Marriott Hotels & Resorts Latin America campaign