Posts Tagged ‘Publicis Media’

Publicis Media

Publicis Media’s New Multicultural Structures to be Announced Soon

After losing several major accounts in the U.S. including Walmart, Publicis agencies (which include Starcom Media Vest, Zenith Optimedia  and Spark) are in the midst of a major reorganization which includes changing responsibilities for their leading executives. The reorganization includes key positions in the media buying units targeting the multicultural/U.S. Hispanic market. Monica Gadsby, who until recently led […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.