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At Portada Miami, we asked our premium attendees to tell us more about where they see marketing going now that technology is bringing the future to us. Henry Zamarripa and Vanessa Angulo, representatives of Portada’s partners Oath and People@, were two among our respondents.

Last Thursday, over 200 marketing executives got together at the East hotel in Brickell for the tenth consecutive edition of Portada Miami. Our attendees were able to hear forward-looking panels, witness the official launch of Portada’s Council System, and network with their peers while enjoying drop-dead views of the city.

In the midst of all the excitement, we had the opportunity to talk to Latin American brand leaders like José Camargo, E-Commerce Subdirector at Best Buy Mexico and member of Portada’s Brand Star Committee, who told us “This is a great opportunity to discuss concepts around the Hispanic markets. We need to find a balance between branding and performance, and I think marketing is moving towards the concept of experiences. Discussing these concepts at the Committee is very enriching because of the various industries represented there.”

Marketing is moving more towards the concept of experiences.

 

For Henry Zamarripa, Latin American Sales Director at Oath, one of Portada Miami’s premium partners, the future of marketing is all about digital. “Digital marketing is one of the industries that evolve more quickly,” he pointed out. “Programmatic has taken a fundamental role in media buying strategies, and I think we’ll be moving more and more towards AI. AI has evolved and matured, and we’ll adopt this technology with great strength.”

We’ll be moving more and more towards AI.

 

 

One of the key takeaways of Portada Miami was that we need to evolve to survive. “Marketing has changed a great deal in the last years. It used to be very static, but now with the advent of digital, marketing directors of the previous era need to study, get updated and ready,” commented Vanessa Angulo, co-founder of People@. “We need to be aware that if we don’t change, we are left behind. Sadly, many are already behind.”

If we don’t change, we are left behind.

 

The Portada Council System got together at Portada Miami on April 19 for the official launch of this exciting new venture, which includes over 70 decision makers from all over the Americas.

Meeting of the Brand Star Committee

Portada’s Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. Portada Miami on April 18 and 19 in the brand new Hotel EAST was the stellar setting for the official launch of the five different units of the Council System: Americas Board, Brand Star Committee, Agency Star Committee, Sports Marketing Board, and Travel Marketing Board. Check out the FAQ about the Council System.

“It is a great privilege to be a part of the great list of marketing brains and world-class leaders that is the Portada Council of the Americas: a unique place to exchange knowledge, discuss common challenges and share tricks as we define our competitive skills in this fully connected world,” remarked Juan Saldívar, founder & CEO at SWS and member of the Americas Board, in a press release.

AcuityAds’ Seraj Bharwani

Representatives of founding partners of the Council System AcuityAds, Geoscape, and People@ joined president of Portada Marcos Baer in the official launch of this new initiative, which gathers marketing, media & advertising professionals from different sectors and brings them together with their peers, allowing them to discuss key relevant issues and come up with creative solutions in an enclosed, private setting.

“Portada’s new approach featuring the Council System is an impressive new method for ensuring all the key issues are addressed by its conferences and delegates across industry groups,” commented César Melgoza, founder & CEO of Geoscape.

Each of the five units of Portada’s Council System had their first in-person meeting in the midst of Portada Miami, and they will gather again twice this year.

Portada’s Marcos Baer and People@’s Vanessa Angulo

“The Portada Council System is a unique forum for exchanging insights on the US Hispanic audience and advancing the state of consumer attention in partnership with the leading brand advertisers in the country,“ added Seraj Bharwani, Chief Strategy Officer at AcuityAds, who presented the official launch of the Council System at Portada Miami together with Vanessa Angulo, co-founder of People@.

Portada’s Council membership is an exclusive by invitation only experience. Members are selected from an elite group of brand marketing, tech and media thought leaders. To find out more about how Portada’s content and networking platform can help your brand’s marketing objectives, please contact Portada Sales Manager Isabel Ojeda.