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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Paul Meyer- Simpleshow  ::: Rodrigo Luque – Don :::  BBC – Miami :::  Tacho Orero – Maxus :::   Alejandro Reid – IAB Chile ::: Alexei Orlov – RAPP ::: Abel Reis – Dentsu Aegis Network Brasil and Isobar América Latina  ::: Verónica Cano – Wunderman Argentina :::

3dfc8b0Paul Meyer has been appointed Head of Sales North & South America for Simpleshow at its  Miami headquarters. Simpleshow offers customized and interactive explanation videos for marketing, training, education and sales. Among his responsabilities, he will contribute to help customers explain their product or idea through the production of concise explainer videos. simpleshow clients include Microsoft, American Express, BMW, J&J, McDonalds, among others. Meyer was previously  Vice President of Digital Strategy at Forward Equity Partners. Before working at Forward Equity Partners he was employed  Televisa Publishing as Director of Digital Media Operations USA & International Markets. Before that he occupied a senior position at Publicitas Latin America.

RoLuque - Don-drigo Luque, an accounts area professional with over 20 years experience,  has joined Don as CEO, as said by Papon Ricciarelli, founder and CEO of the agency.Luque worked at Graffitti DMB & B, JWT, FCB, Agulla & Baccetti, Lowe and Ogilvy & Mather, always on the accounts sector. Now, his challenge is to lead strategic projects for current and future brands of Don Argentina.

BBC Miami-After decades of business in Latin America and the U.S. Hispanic market, BBC Worldwide, the commercial arm and subsidiary of the BBC, has opened its offices in Miami, where from now on the company will manage all operations for the region.To strengthen its presence in two of the most dynamic markets in the television industry, BBC Worldwide has a team of over 50 professionals in the media industry in Miami , who are related to various business areas, including: channels distribution, content sales and TV formats, digital developments and consumer product licensing.

Orero Tacho, former country manager at Hi-Media, has joined Maxus as head of digital.He will report directly to Carmen Novo, CEO of the company.

Gordon_Domingos-McGarryBowen, an US agency acquired by Aegis Dentsu , has confirmed his arrival in Brazil. The new office will be based in Sao Paulo and will integrate global creative hubs currently operating in New York, Chicago, London, Dusseldorf and Shanghai. The brazilian headquarters will be directed by Carlos Domingos, founder, chairman and chief creative officer of Age Isobar.

Alejandro-Reid-IAB-Chile-IAB Chile has named Alexander Reid as its new president. Reid is an audiovisual communicator graduated from UNIACC. He has a Master of Science in Digital TV from engineering school at the University of Brighton, England, and an MBA from Brighton Business School.

Alexei Orlov-Agency RAPP, part of the Omnicom Group, has announced the appointment of Alexei Orlov as its´CEO to be effective in July. He will report directly to Dale A. Adams, president and CEO of the Group companies. Orlov Rapp comes from Volkswagen where he was CMO for China & ASEAN region. Prior to this, he was Senior Partner at The Partnership.

AbelReis-Abel Reis has been appointed CEO of Dentsu Aegis Network Brazil and Isobar Latin America. Leading Isobar Latin America, Reis will be responsible for the growth in the region and the establishment of Brazil as a hub of innovation and creativity within the global Isobar network. Dentsu Aegis Network brings together businesses Age Isobar, Isobar AgênciaClick, LOV, Amnet, Copernicus, Dentsu Brazil, iProspect and NBS.

VeronicaCano-Veronica Cano has joined Wunderman Argentina to direct the shopper marketing area. Amongher new responsibilities, Cano will focus on customer care for current customers the agency has such as :  Coca Cola, Movistar and Mabe, among others. In addition, she will be responsible for the diagnosis, development and implementation of strategic programs in order to generate new business for both existing customers and potential new ones.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

SteveShawphotoCumulus has promoted Steve Shaw to President of Westwood One, effective immediately. Shaw is currently Senior Vice President of Cumulus National Sales, a position he has held since March, 2013. In Steve’s new role he will oversee Westwood One Networks, Westwood One Sports, and Westwood One Digital, including Rdio and Cumulus National Sales, which will be renamed Westwood One Media Group. Shaw was previously President of Katz Radio Group and President of Cox Digital Solutions.

After 7 years, Matias Molina is leaving investment bank Allen & Company in New York City,where he was Vice President, to become Director of M&A at Femsa in Mexico.Matias has a Master of Business Administration from Columbia University .

DinaJ 450x345Dina Juliano was named senior VP of consumer product strategy for TV Everywhere for NBCU. She will report to Alison Moore, executive VP and general manager of the group. In her new role, Juliano is tasked with developing a product strategy to expand NBCU’s TV Everywhere growth across a range of authenticated digital channels, including the Web, mobile and connected devices. Prior to this, she was VP of user experience and product design for digital products at HBO.

Doug Rosen_lgDoug Rosen has  been hired as VP of TVE for NBCU.He previously held positions at DirectTV and HBO.

 

 

 

alexaAlexa Wilson was named VP of consumer marketing for TVE. Wilson was previously with publishing companies Hearst and Rodale.

 

 

3dfc8b0Paul Meyer has been appointed Head of Sales North & South America for Simpleshow at its  Miami headquarters. Simpleshow offers customized and interactive explanation videos for marketing, training, education and sales. Among his responsabilities, he will contribute to help customers explain their product or idea through the production of concise explainer videos. simpleshow clients include Microsoft, American Express, BMW, J&J, McDonalds, among others. Meyer was previously  Vice President of Digital Strategy at Forward Equity Partners. Before working at Forward Equity Partners he was employed  Televisa Publishing as Director of Digital Media Operations USA & International Markets. Before that he occupied a senior position at Publicitas Latin America.

 

Read prior Changing Places weekly editions.

Ford’s new model Fusion 2013 is sponsoring a new app for the  iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most popular technology, gadgets and applications for Latinas to stay connected and simplify their life. In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign. The iPad application is available for free download in the Apple App Store since last Monday (March 4, 2013.)

Ford Fusion 2013“Latinas love technology since it empowers them to continue learning, keep connected with friends and family and strengthen their relationships and social life,” said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. “We look forward to continuing to work with Zubi Advertising and Ford to engage Hispanic consumers and convey their message in an engaging way and around what moves Latinos physically, emotionally and culturally.”

“By bridging the print and digital divide via the Vive Vanidades app, we are looking to bring our robust content to our readers in an interactive, engaging and fun way that will keep them on the lookout for the next edition. It makes sense to offer this to our partners as a way of merging the vast Televisa content with theirs in a seamless way that creates buzz and excitement for their brand,” said Rudy Arda, Digital Marketing Director, Televisa Publishing + Digital. (Arda replaced Paul Meyer  as Digital Marketing Director in Televisa last Fall.)

IpadWhile applications may not be substantia) ad vehicles, in terms of ad revenues, in their own right, they do add an important element of creativity to digital and print media advertising.

“The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand,” said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company. “Partnering with Vanidades to create a Spanish language custom iPad application–a first-ever for Ford– presents a powerful platform to demonstrate Ford’s commitment to deliver the best digital experience for our passionate Latina consumers.”

 

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