Ford sponsors Vanidades Tech Guide iPad App

Ford’s new model Fusion 2013 is sponsoring a new app for the  iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most popular technology, gadgets and applications for Latinas to stay connected and simplify their life. In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign. The iPad application is available for free download in the Apple App Store since last Monday (March 4, 2013.)

Ford Fusion 2013“Latinas love technology since it empowers them to continue learning, keep connected with friends and family and strengthen their relationships and social life,” said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. “We look forward to continuing to work with Zubi Advertising and Ford to engage Hispanic consumers and convey their message in an engaging way and around what moves Latinos physically, emotionally and culturally.”

“By bridging the print and digital divide via the Vive Vanidades app, we are looking to bring our robust content to our readers in an interactive, engaging and fun way that will keep them on the lookout for the next edition. It makes sense to offer this to our partners as a way of merging the vast Televisa content with theirs in a seamless way that creates buzz and excitement for their brand,” said Rudy Arda, Digital Marketing Director, Televisa Publishing + Digital. (Arda replaced Paul Meyer  as Digital Marketing Director in Televisa last Fall.)

IpadWhile applications may not be substantia) ad vehicles, in terms of ad revenues, in their own right, they do add an important element of creativity to digital and print media advertising.

“The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand,” said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company. “Partnering with Vanidades to create a Spanish language custom iPad application–a first-ever for Ford– presents a powerful platform to demonstrate Ford’s commitment to deliver the best digital experience for our passionate Latina consumers.”