The Wall Street Journal reported yesterday that Google is looking for media TV companies to offer an online version of pay television. Google has recently approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, according to the WSJ. Intel and Sony have also been working on […]
The Wall Street Journal reported yesterday that Google is looking for media TV companies to offer an online version of pay television. Google has recently approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, according to the WSJ. Intel and Sony have also been working on […]
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
