Argentina and Colombia will battle in East Rutherford, N.J., on Sept. 11 as part of a series of international soccer matches in the U.S. this summer into the fall. These events can follow on the heels of the excitement of World Cup competition, albeit seven or more time zones away and without the U.S. represented, and successful United 2026 bid to boost the sport for fans and marketers here moving forward.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Cuba will send a team of Olympic and Panamerican Champion wrestlers to the annual Beat the Streets Benefit, May 17 in NYC. Though diplomatic relations with Cuba are in flux, Cuba participating in a goodwill event like the Beat the Streets Benefit is important in what one day may soon be a viable market for brands.
Portada talked to Vince Torres, Senior VP, Marketing at AT&T, about the company’s new “Giving you More For Your ‘Gotta Get The Best Deal’ Thing” Campaign. AT&T is offering new deals specifically tailored for the three biggest U.S. cities, which are also the cities with the highest Hispanic populations: New York, Chicago, and Los Angeles.
Three Puerto Rican standouts will receive the Munson Awards during the Thurman Munson Awards Dinner, a fund-raising event that has taken place annually for 38 years.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
/>LatinTRENDS, a multimedia company and its flagship magazine covering “pop culture with a Latin twist,” is landing distribution at participating Target, Duane Reade and ShopRite stores in New York and New Jersey and the King Kullen stores of Long Island. This is adds to its’ current distribution in over 800 outlets.