Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

New York

Colombia-Argentina Set for September in Greater New York

Argentina and Colombia will battle in East Rutherford, N.J., on Sept. 11 as part of a series of international soccer matches in the U.S. this summer into the fall. These events can follow on the heels of the excitement of World Cup competition, albeit seven or more time zones away and without the U.S. represented, and successful United 2026 bid to boost the sport for fans and marketers here moving forward.

Cuba Returns To Olympic-Style Wrestling Event In NYC Next Week

Cuba will send a team of Olympic and Panamerican Champion wrestlers to the annual Beat the Streets Benefit, May 17 in NYC. Though diplomatic relations with Cuba are in flux, Cuba participating in a goodwill event like the Beat the Streets Benefit is important in what one day may soon be a viable market for brands.

AT&T’s Vince Torres: “We Give Customers More of What They Already Want”

Portada talked to Vince Torres, Senior VP, Marketing at AT&T, about the company’s new “Giving you More For Your ‘Gotta Get The Best Deal’ Thing” Campaign. AT&T is offering new deals specifically tailored for the three biggest U.S. cities, which are also the cities with the highest Hispanic populations: New York, Chicago, and Los Angeles.