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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

MRM – McCannWorldgroup ::: Ésika – Belcorp ::: NBS – Dentsu Aegis Network ::: Beldent – Cuko ::: Sigma – Epi Grey:::

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

MRM – Argentina

MRM -MRM, the digital marketing agency of McCannWorldgroup, has announced a new logo and rebranding.

 

Ésika – LatAm

Ana de la Reguera - Esika -Ésika has announced a new partnership with the Mexican actress Ana de la Reguera. Reguera will represent the brand for the next two years.

 

NBS – Brazil

nbs - brasil -Dentsu Aegis Network has acquired most of the NBS shares in Brazil. With this acquisition Dentsu aims to expand in the country. The management of the agency will remain the same:  Cyd Álvarez, Dudu Godoy, André Lima, Roberto Tourinho and Antonio Brandão. NBS works with clients like Oi, Bomnegócio.com, Petrobras, Coca-Cola and O Boticário.

Beldent – Argentina

beldent - cuko -The Argentinean digital agency Cuko will be in charge of the Mondelez brand Beldent in Argentina.

 

 

Sigma – Santo Domingo

EPI GREY SIGMA -

Signa has chosen Epi Grey as its media agency. Epi Grey will be in charge of all the brand´s communication in the country.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Jaguar – Global ::: Dyson – Global ::: Frizzé – Argentina ::: NBS – Quê – Brazil ::: Globo – Brazil :::

  • Jaguar – Global

Jaguar is launching a new global campaign for tis F-Type sport car.

The campaign, entitled ‘Your Turn’, centres around a TV ad created by Jaguar’s in-house agency Spark44. The campaign will be featured in TV, cinema, print, outdoor, digital, mobile, social media and experiential elements. Media planning and buying was handled by WPP’s Mindshare.

  • Dyson – Mindshare – Global

The vacuum cleaner manufacturer Dyson has appointed WPP´s Mindshare to handle its global media buying and planning. The agency has been chosen after a global pitch.

The Dyson media account was previously split between a number of agencies.The appointment follows a review of Dyson’s global media duties launched in December last year.

  • Frizzé – Ponce – Argentina

The vineyard and cellar Frizzé has appointed Argentinean agency Ponce to handle its media account and creative duties in the country.

  • Globo – Brazil

Borghi/Lowe will be in charge of the creative account of the Brazilian TV network Globo.

  • NBS – Quê – Brazil

NBS and Quê have announced their fusion. The new agency will be called NBS and Cyd Alvarez will continue as president.

André Lima has been named VP planning and creative, Antoninno Brandao has been named VP Accounts and Business and Roberto Tourinho has been named Operations VP.

The agency will continue working with ob’s, BRF, Batavo, Bomnegocio.com, BR Distribuidora, CCAA, Coca-Cola (i9 by Powerade, Crystal) Club Med, Eletrobras Eletronorte, Gradiente, Ministério do Esporte, O Boticário, Oi, Oi Futuro, Fundação Onda Azul, Shopping JK Iguatemi, Suvinil, Petrobras and Takeda, among other clients.