A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Jaguar – Global ::: Dyson – Global ::: Frizzé – Argentina ::: NBS – Quê – Brazil ::: Globo – Brazil :::
- Jaguar – Global
Jaguar is launching a new global campaign for tis F-Type sport car.
The campaign, entitled ‘Your Turn’, centres around a TV ad created by Jaguar’s in-house agency Spark44. The campaign will be featured in TV, cinema, print, outdoor, digital, mobile, social media and experiential elements. Media planning and buying was handled by WPP’s Mindshare.
- Dyson – Mindshare – Global
The vacuum cleaner manufacturer Dyson has appointed WPP´s Mindshare to handle its global media buying and planning. The agency has been chosen after a global pitch.
The Dyson media account was previously split between a number of agencies.The appointment follows a review of Dyson’s global media duties launched in December last year.
- Frizzé – Ponce – Argentina
The vineyard and cellar Frizzé has appointed Argentinean agency Ponce to handle its media account and creative duties in the country.
- Globo – Brazil
Borghi/Lowe will be in charge of the creative account of the Brazilian TV network Globo.
- NBS – Quê – Brazil
NBS and Quê have announced their fusion. The new agency will be called NBS and Cyd Alvarez will continue as president.
André Lima has been named VP planning and creative, Antoninno Brandao has been named VP Accounts and Business and Roberto Tourinho has been named Operations VP.
The agency will continue working with ob’s, BRF, Batavo, Bomnegocio.com, BR Distribuidora, CCAA, Coca-Cola (i9 by Powerade, Crystal) Club Med, Eletrobras Eletronorte, Gradiente, Ministério do Esporte, O Boticário, Oi, Oi Futuro, Fundação Onda Azul, Shopping JK Iguatemi, Suvinil, Petrobras and Takeda, among other clients.