Tag

MySpace

Browsing

Here we are again, this time with the updates from October. Between events, trips, and new appointments, it was a busy month.

youtube-2-dustinYouTube Brandtime

In mid-October, YouTube presented Brandtime, an event whose goal was to show off the latest in the platform’s commercial opportunities. Between metrics and presentations on the different kinds of ads and inventory available, there were interesting panels held by YouTubers. Dustin Luke was the Master of Ceremonies, and local YouTubers Daiana HernándezLocos por el Asado and Hecatombe were interviewed on-stage. What can I say? At the end of the day, these kids get it. Anyone in charge of TV programming should be fighting over them.

Two Million Dollars

Yes, my friends. That is how much the folks at Logan received from the Mexican investment fund Pedralbes Partners for their operational expansion in Brazil, Mexico and Argentina. Congratulations, guys! …and what would I do with two million dollars?

nancy-gomezMore News from Yahoo

Every once in a while, Yahoo gives me some good material. This time, the news is that Nancy Gomez (formerly at Terra, Fox, and MySpace) has been named the company’s Commercial Director for LatAm, and will be managing all commerce in Argentina, Colombia, Chile and Peru. You rock, Nan. Good luck!

foto-iab-latamNew York, New York

I’ve been told that the presidents and general directors of various chapters of the IAB in Latin America got together in New York at the end of September as part of their work to establish best practices in the digital ad and interactive marketing industries. The next meeting appears to be in Miami in January 2017. Oh how we love traveling: God created us, and the Internet brings us together.

audio-ad-imagenDeezer and Audio.ad in Colombia

Deezer (one of the leading music streaming services with a presence in more than 180 countries) chose Audio.ad as its commercial rep in Colombia. Great news for both of them!

La Nación TV

La Nación, the traditional Argentine newspaper, held an important party at the end of September to launch its first paid TV channel, which will cover the news and feature segments from different anchors, journalistic programs, lifestyle (music, cooking), documentaries and general human interest stories. This incursion into television is no small detail, as it introduces a new (and strong) player into the local television ecosystem. It may not be such a “digital” bite, but I couldn’t keep from telling you.

That’s all for now, folks. You already know that you can come to me  with your latest news, and I’ll give it my own personal touch in this monthly column (which is really everyone’s space, in the end).

What: Time Inc has acquired social network MySpace  parent company Viant for an undisclosed amount.
Why it matters:  The acquisition will accelerate Time Inc.’s strategy of activating its subscriber data across content brands and strengthen its value proposition in the industry by giving marketers targeting and measurement capabilities. Viant companies include ad network Specific Media, video ad platform Vindico and Xumowill, a smart TV system.

descargaTime Inc has acquired social network MySpace, or at least what is left of it. Actually, the publisher of magazines like Time, Fortune and People magazines has acquired MySpace parent company Viant.

Viant is a group of companies that includes advertising network Specific Media, which acquired MySpace for US$35m in 2011.

Even though the terms of the deal were not disclosed, the acquisition will most likely accelerate Time Inc.’s strategy of activating its subscriber data across content brands. Acquiring Viant will dramatically strengthen the Time Inc. value proposition in the industry by giving marketers sophisticated targeting and measurement capabilities.

the acquisition will most likely accelerate Time Inc.’s strategy of activating its subscriber data across content brands

MySpace was a pioneer of the first wave of social networks and the largest globally  in the mid-2000s. In 2005, it was acquired by Rupert Murdoch from News Corp for US$580m and by December 2008, it had  75.9 million monthly unique visitors. Six years later, the social network was sold to Specific Media, an ad network, for US$35 million. Eventually, Facebook appeared to conquer the market offering  a simpler experience, less cluttered by advertising.

“This acquisition is game changing for us,” Time Inc. CEO Joe Ripp said in a statement. “Marketers are selecting media partners that have either data-driven capabilities or premium content; we will be able to deliver both in a single platform.”

Marketers are selecting media partners that have either data-driven capabilities or premium content; we will be able to deliver both in a single platform.

Viant claims to have data from 1 billion registered users that will be combined with its own and Time’s subscriber information, providing it with a pool of data which it claims “rivals industry leaders Facebook and Google,”the Guardian reports.

“The combination of Time Inc. and Viant is all about the marriage of first party data and premium  Viant chief executive Tim Vanderhook.