A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Fratelli Branca – Basso Brovelli ::: Fanta – Production Company ::: Limonadas Terma – Musimundo ::: Tortugas – Kepel & Mata :::OXL – Ogilvy & Mather Argentina  :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Fratelli Branca – Argentina

BassoBrovelli-BrancaMenta-Basso Brovelli, an independent agency focused on innovation and digital solutions, has been chosen by Fratelli Branca for integrated management of digital campaigns of its’ brand Branca Menta .The agency will be in charge of developing strategies on social networks, mobile applications, design formats, promotions and other duties . It will also be responsible for planning and negotiating the brand digital media guideline.

  • Fanta – Argentina

fanta-Fanta has launched its new campaign, a Production Company effort, which includes TV, radio spots, OOH, digital efforts and an invitation to participate in a contest on social networks to find out “what the taste of the fun is”.Through the hashtag #MiDiversiónTieneSaborA, teens can share on Fanta’s fan page a picture telling what the taste of fun is and the first 50 photos with more likes will win a tablet.

  • Limonada Terma – Argentina

limonadas terma-“Listas para Disfrutar” (“Ready to Enjoy”) is Limonada Terma and communications agency Arthur Newton latest campaign. All throughout September, customers who purchase a refrigerator in any of retail Musimundo’s different branches in the country, will take as a gift a pack of new Ginger Terma Limonada and Lemongrass, in bottles of 130 0CC.

  • Tortugas – Argentina

Tortugas-Tortugas Open Mall has released a new campaign, in which “Lola” and “Nacho “are walking the halls of the mall while a voice narrates the journey of these two characters inside the building, as if it were a fashion show. The new campaign was created by advertising agency Kepel & Mata.

  • OXL – Argentina

olx-Ogilvy & Mather Argentina has been chosen by OXL as its’ advertising agency and is already working on the brand’s communication strategy.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

DDB Latina – Electroluz :: Condé Nast – Farfetch :: Musimundo :: Vodafone – McLaren :: Fitness First :::

DDB Latina – Electrolux :: Panregional

electrolux DDB Latina has won the Electrolux account for Latin America. The agency will be in charge of Electrolux brand in the region as well as Frigidaire and the local brands in each country. The agency will be in charge of the creative business in all the countries in the region, except  in Brazil.



Condé Nast – Farfetch ::: Global

farefetchCondé Nast International has led a $20m investment round in Farfetch, an e-commerce marketplace for independent fashion boutiques.  As part of the investment, Condé Nast International Digital president James Bilefield will join the Farfetch board.

The Farfetch website currently has 4.3 million visits per month. The company has $129m annual sales with a current growth rate of more than 145%. Farfetch has offices in London, Portugal, Los Angeles and Brazil and operates in more than 140 countries.

Existing investors Advent Venture Partners, Index Ventures and e.ventures also participated in the latest round of funding.

Musimundo :: Argentina

musimundoMusimundo Argentina has launched a new e-commerce platform created by New Digital Way. The new platform is available at www.musimundo.com




BBC :: Global

bbcBBC World News and BBC.com are launching a new global campaign ‘Live the Story’. Campaign activity will have elements across TV, press, online, radio, out-of-home and experiential media. There will also be interactive press ads, digital out-of-home ads and experiential activity.




Vodafone – McLaren :: Global

vodafoneVodafone is finishing its sponsorship of the McLaren F1 team following a review of its global sponsorship strategy. The decision to end its partnership with McLaren at the end of the 2013 season comes as part of a wider decision from Vodafone to transform its global sponsorship strategy and increase investment in a range of new customer engagement platforms, including digital.



Fitness First :: Global

fitness.firstFitness First has appointed Omnicom-owned digital agency Tribal DDB as its global strategic digital agency without a pitch.





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