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What: San Francisco based social media platform Peekshare is bringing disappearing photo sharing to the rapidly growing mobile market in Latin America through an app.
Why it matters: The company is officially making the app available on the Play Store this week and is preparing for a major marketing push by the end of the month.

8LxlXMSJ_400x400Peekshare, a San Francisco based social media platform with a unique spin,  is bringing disappearing photo sharing to the rapidly growing mobile market in Latin America in a uniquely private, efficient, and easy to use app.

The company aims to target a market that is hyper-sensitive to data usage and app efficiency, and is running Android devices that are far less advanced than users in North America and Europe, thus creating a market opportunity.

Peekshare apps UI and navigation is counter to that of Snapchat, many users in Latin America are very skeptical of gesture-based navigation and in many cases Snapchat will not run properly.

“The idea of your own messages disappearing shortly after sending them to your friends and your own images disappearing after only 24 hours with all those precious views (and in our case likes) we’ve found also create a lot of skepticism,” said people from Peekshare.

The company is officially making the app available on the Play Store next week and is preparing for a major marketing push by the end of the month.

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform.
Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or building them from scratch (e.g. OMD’s Accuen).

 6QvweJE1_400x400Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform,  enabling marketers to execute data-driven campaigns and multi-channel programmatic ad buying. Details of the deal were not disclosed.

This acquisition goes in line with Publicis Groupe’s 2018 strategic plan to earn 50% of its revenue from digital – today representing 41.6%- following a a scarce 4% year over year growth revenue , reaching US$2.21 billion in the third quarter of 2014. The Groupe has been investing in technology, data, content, social and programmatic across all channels and devices.

Anticipated the need for clients to embrace programmatic as an irreplaceable component of their digital marketing plans, this acquisition marks the first of its kind for the Groupe. More recently, Publicis Groupe has wrapped a number of important partnerships across programmatic, including with AOL and VivaKi’s programmatic solution, Audience on Demand (AOD), as well as other digital focused companies like ZenithOptimedia, Razorfish,DigitasLBi and Adobe’s Digital Marketing Cloud.

Headquartered in New York City, RUN currently operates and reaches 50 countries and has identified over 800MM unique consumer profiles globally. RUN’s mobile-focused data management platform (DMP) collects consumer data sets captured from multiple sources, including cellular carriers and Internet Service Providers (ISPs), compiling information on location, CRM activities, behavior and demographics. In addition, RUN’s platform also provides actionable insights and analytics that enable both precision targeting and more effective ad spend. RUN’s omni-channel demand-side platform (DSP) powers data-driven media buying at scale; while its activation platform executes cross-device marketing campaigns across multiple formats including display and video.

Following this partnership, RUN will be aligned with Starcom MediaVest Group (SMG) and will be available as a resource to all networks of the Groupe  by Publicis’ ad tech solutions unit Vivaki. However, it will retain its name, management team and structure and operate as a standalone unit .As time spent on mobile devices continues to grow, according to eMarketer, mobile ad spend is expected to increase from US$8.5BN in 2013 to US$31BN in 2017.

“This acquisition will accelerate Publicis Groupe’s digital capabilities in the mobile space. The role of the agency has changed. We are no longer negotiating on traditional currencies. We’re negotiating on data and technologies. RUN provides the opportunity to break down walled gardens of data across all screens and devices to become a real, meaningful differentiator in how we service current clients and beyond,”said Laura Desmond, Global CEO of Starcom MediaVest Group.

 

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform.
Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or building them from scratch (e.g. OMD’s Accuen).

 6QvweJE1_400x400Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform,  enabling marketers to execute data-driven campaigns and multi-channel programmatic ad buying. Details of the deal were not disclosed.

This acquisition goes in line with Publicis Groupe’s 2018 strategic plan to earn 50% of its revenue from digital – today representing 41.6%- following a a scarce 4% year over year growth revenue , reaching US$2.21 billion in the third quarter of 2014. The Groupe has been investing in technology, data, content, social and programmatic across all channels and devices.

Anticipated the need for clients to embrace programmatic as an irreplaceable component of their digital marketing plans, this acquisition marks the first of its kind for the Groupe. More recently, Publicis Groupe has wrapped a number of important partnerships across programmatic, including with AOL and VivaKi’s programmatic solution, Audience on Demand (AOD), as well as other digital focused companies like ZenithOptimedia, Razorfish,DigitasLBi and Adobe’s Digital Marketing Cloud.

Headquartered in New York City, RUN currently operates and reaches 50 countries and has identified over 800MM unique consumer profiles globally. RUN’s mobile-focused data management platform (DMP) collects consumer data sets captured from multiple sources, including cellular carriers and Internet Service Providers (ISPs), compiling information on location, CRM activities, behavior and demographics. In addition, RUN’s platform also provides actionable insights and analytics that enable both precision targeting and more effective ad spend. RUN’s omni-channel demand-side platform (DSP) powers data-driven media buying at scale; while its activation platform executes cross-device marketing campaigns across multiple formats including display and video.

Following this partnership, RUN will be aligned with Starcom MediaVest Group (SMG) and will be available as a resource to all networks of the Groupe  by Publicis’ ad tech solutions unit Vivaki. However, it will retain its name, management team and structure and operate as a standalone unit .As time spent on mobile devices continues to grow, according to eMarketer, mobile ad spend is expected to increase from US$8.5BN in 2013 to US$31BN in 2017.

“This acquisition will accelerate Publicis Groupe’s digital capabilities in the mobile space. The role of the agency has changed. We are no longer negotiating on traditional currencies. We’re negotiating on data and technologies. RUN provides the opportunity to break down walled gardens of data across all screens and devices to become a real, meaningful differentiator in how we service current clients and beyond,”said Laura Desmond, Global CEO of Starcom MediaVest Group.

 

What: Yahoo is buying mobile app analytics and advertising startup Flurry to jump-start its’ mobile Business. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
Why it matters: While the market for mobile ads is set to grow nearly 85% this yearFlurry could not only boost Yahoo’s  mobile advertising revenues, but give this company a more central role in how to use and monetize mobile, while it builds out its own apps and app inventory, and advertising to run across them.

3fab1a175e2a87010f23435e0aea0f61_400x400descargaTo jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.

In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” With 450 million monthly active users and search and display mobile ad revenues growing 100% , no wonder why the company was pushing hard into mobile advertising. However, one week before the acquisition , Yahoo reported its’ revenues fell 3% in the second quarter and its’ display ads dropped 7% leaving a big question mark over Yahoo’s ability to take a share of the growing mobile advertising market.

According to Mayer, the deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc, the WSJ reported.

The deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc
 

Flurry, one of the largest mobile ad firms, was founded in 2005 and is headquartered in San Francisco. Flurry builds tools that help marketers in determining which mobile ad works best with both iPhone and Android users. It works with 8,000 mobile publishers , who sell banner ads within apps.Although Yahoo has begun to sell ads insisde some of its’ app, flurry’s acquisition will give the company a bigger mobile footprint and opportunities for advertisers to boost revenues in this area.

Flurry has been supposedly on the market for some time, and “racing toward a sale”. Amazon was another potential buyer but Yahoo seemed like the most likely buyer so far, with a sale made public by the end of the summer. To Yahoo, Such an acquisition means boosting its’ ambitions to be a “mobile first” company, after it has struggled to match the growth of mobile ad revenues at rivals Facebook and Google.
“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users for their apps and more importantly, make money from ads that look great and blend into the app experience,” Flurry’s CEO and founder Simon Khalaf said.

It’s an area that has seen some consolidation. For instance, Onavo was acquired by Facebook. Distimo was acquired by AppAnnie. And Twitter has also made a number of acquisitions to boost its mobile analytics capabilities.

Flurry has improved how apps make money by using data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetize their apps with more relevant inventory. In Flurry’s own words, “Since the launch of the smartphone, Flurry has helped grow the app economy into a $100+ billion industry.” By that, means it works with around 170,000 developers, picking up data from at least 150 billion app sessions every month and that information is provided to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work.The company has raised around US $74 million, with backers including Borealis Ventures, Crosslink Capital, DFJ, Draper Richards, First Round, InterWest Parnters, Menlo Ventures and Union Square Ventures.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile, while it builds out its own apps and app inventory, and advertising to run across them.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile.
 

“Flurry draws in more behavioral data from mobile apps than any other company, and we put it to work to help app marketers build a high quality audience,” Flurry notes on its site. “Flurry serves video, banners and interstitial ads using the most advanced targeting technology in mobile today to increase installs, campaign ROI and retention. Cross promoting your own apps is always free with Flurry.”

mmAccording to Mayer, mobile search is another place where Flurry’s mobile app analytics could also come in usefully. “We really believe that the mobile search experience to be completely different than that of traditional desktop search,” she said. “There is a clear opportunity here and we are continuing to look at ways to deliver more innovative, more intuitive search experiences on mobile phones.”Since she took over as CEO in 2012, there have been 30 known acquisitions either directly or indirectly related to mobile products without counting IntoNow, a social TV app Yahoo acquired in 2011.

 

What: Yahoo is buying mobile app analytics and advertising startup Flurry to jump-start its’ mobile Business. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
Why it matters: While the market for mobile ads is set to grow nearly 85% this yearFlurry could not only boost Yahoo’s  mobile advertising revenues, but give this company a more central role in how to use and monetize mobile, while it builds out its own apps and app inventory, and advertising to run across them.

3fab1a175e2a87010f23435e0aea0f61_400x400descargaTo jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.

In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” With 450 million monthly active users and search and display mobile ad revenues growing 100% , no wonder why the company was pushing hard into mobile advertising. However, one week before the acquisition , Yahoo reported its’ revenues fell 3% in the second quarter and its’ display ads dropped 7% leaving a big question mark over Yahoo’s ability to take a share of the growing mobile advertising market.

According to Mayer, the deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc, the WSJ reported.

The deal is one of the largest acquisition in the mobile advertising business, a US $32.7 billion market dominated by Google Inc. and Facebook Inc
 

Flurry, one of the largest mobile ad firms, was founded in 2005 and is headquartered in San Francisco. Flurry builds tools that help marketers in determining which mobile ad works best with both iPhone and Android users. It works with 8,000 mobile publishers , who sell banner ads within apps.Although Yahoo has begun to sell ads insisde some of its’ app, flurry’s acquisition will give the company a bigger mobile footprint and opportunities for advertisers to boost revenues in this area.

Flurry has been supposedly on the market for some time, and “racing toward a sale”. Amazon was another potential buyer but Yahoo seemed like the most likely buyer so far, with a sale made public by the end of the summer. To Yahoo, Such an acquisition means boosting its’ ambitions to be a “mobile first” company, after it has struggled to match the growth of mobile ad revenues at rivals Facebook and Google.
“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users for their apps and more importantly, make money from ads that look great and blend into the app experience,” Flurry’s CEO and founder Simon Khalaf said.

It’s an area that has seen some consolidation. For instance, Onavo was acquired by Facebook. Distimo was acquired by AppAnnie. And Twitter has also made a number of acquisitions to boost its mobile analytics capabilities.

Flurry has improved how apps make money by using data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetize their apps with more relevant inventory. In Flurry’s own words, “Since the launch of the smartphone, Flurry has helped grow the app economy into a $100+ billion industry.” By that, means it works with around 170,000 developers, picking up data from at least 150 billion app sessions every month and that information is provided to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work.The company has raised around US $74 million, with backers including Borealis Ventures, Crosslink Capital, DFJ, Draper Richards, First Round, InterWest Parnters, Menlo Ventures and Union Square Ventures.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile, while it builds out its own apps and app inventory, and advertising to run across them.

What Flurry could give to Yahoo precisely is not just a boost in mobile advertising revenues, but, a more central role in how others are monetizing and using mobile.
 

“Flurry draws in more behavioral data from mobile apps than any other company, and we put it to work to help app marketers build a high quality audience,” Flurry notes on its site. “Flurry serves video, banners and interstitial ads using the most advanced targeting technology in mobile today to increase installs, campaign ROI and retention. Cross promoting your own apps is always free with Flurry.”

mmAccording to Mayer, mobile search is another place where Flurry’s mobile app analytics could also come in usefully. “We really believe that the mobile search experience to be completely different than that of traditional desktop search,” she said. “There is a clear opportunity here and we are continuing to look at ways to deliver more innovative, more intuitive search experiences on mobile phones.”Since she took over as CEO in 2012, there have been 30 known acquisitions either directly or indirectly related to mobile products without counting IntoNow, a social TV app Yahoo acquired in 2011.

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