Mike Tasevski is now Vice President, Global Sponsorships at Scotiabank. Previously, he spent almost 10 years at Mastercard, where he served as VP, North America Sponsorships and later as VP, Market Development.
Mercedes-Benz Argentina announced the appointment of Verónica Niemann as Manager, Public Affairs, Communications and Corporate Social Responsibility.
State-run Banco do Brasil SA has promoted Antonio Hamilton Rossell Mourão, son of the country´s Vice President Hamilton Mourão, to Head of Marketing & Communications. A civil servant working at Banco do Brasil for almost 20 years, Rossell Mourão was previously an advisor in the agribusiness division, where he had been for 11 years. His wife also works at the bank.
Agency FCB&FiRe Chile names Tito Pérez CEO. Perez comes from Publicis Groupe, where he spent nearly 31 years.
Gustavo Quiroga, who until now held that position, was promoted to Global Chairman.
Estée Lauder Companies announced new Leaders at brands Smashbox and GlamGlow, effective immediately:
Sejal Shah Miller has joined the company as Senior Vice President, Global General Manager, Smashbox.She reports directly to John Demsey and succeeds Beth DiNardo, who has made the decision to retire from her position as Global Brand President, Smashbox and GLAMGLOW.
Arnaud Goullin has been appointed Senior Vice President, Global General Manager, GLAMGLOW.He reports directly to John Demsey and succeeds Paula Pontes, who has decided to step down from her position as Senior Vice President, Global General Manager, GLAMGLOW.
Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Publicis Groupe chief data officer Jason Kodish has announced he’s stepping down after 13 years. Kodish first joined Publicis-owned Digitas in 2006, where he most recently served as global chief data scientist before he was repositioned last year as chief data officer.
Dentsu Aegis Network announced the appointment of Annette Warring to the role of Executive Client President for the General Motors (GM) account. Warring has more than 25 years of industry experience and a proven-track record for successfully taking top global brands to the next level.
Mike Tasevski has been promoted to VP, Market Development at Mastercard.
Christine Removille has joined Dentsu Aegis Network’s Carat as global president. She will be responsible for supporting clients looking to re-position and boost digital interaction with consumers.
Havas Creative North America has appointed Kiran Smith as chief executive for Boston-based creative agency Arnold. Smith comes from Brookstone where she held the role of chief marketer and prior to that, was vice president of marketing at Stride Rite.
Sam Luchini has been appointed by FCB Chicago senior vice president-executive creative director to work on the Michelob Ultra business. Luchini joins FCB from Goodby Silverstein & Partners, where he was a creative director.
Matt Armitage, CEO of media company St Ives, will retire by the end of the current financial year to be succeeded by chief digital officer J Schwan. Armitage first joined St Ives as chief financial officer back in 2007 and was promoted to CEO by 2014.
Spotify has appointed Dawn Ostroff as chief content officer. Ostroff joins from Condé Nast and will lead all aspects of Spotify’s content partnerships across music, audio, and video.
Chief Creative Officer Vann Graves will leave J. Walter Thompson Atlanta to become director of VCU Brandcenter. Previously, Graves founded agency FL&G and was a creative director at McCann WorldGroup.
R/GA Chicago hired creative directors Sue Kohm and Lizette Morazzani. Previously. Kohm was a creative director and copywriter at Grey/Toronto and Morazzani joins from McCann Puerto Rico.
CEO Victoria Fox departs from M&C Saatchi Group. Fox is leaving the business after five years to pursue new opportunities in the industry, according to a statement.
dataxu has appointed TV Veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast, NBCUniversal, and AT&T.
Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York (Sept. 24-25) and Portada Mexico (Oct. 30). Check out what the brand marketing member executives have to say about the experience so far!
“I think that Portada has been doing a great job, I’m really excited about all the things we’ve been working on during these meetings and understanding, not only inspiring but really taking action, so for me it’s very interesting.”
Perla Patricia Aragón, Digital Marketing Director MX, at L’Oréal (Council of the Americas Member)
“I am honored to be part of Portada’s Agency Star Committee. Driving growth through multicultural audiences is no longer a ‘nice to have’, but instead a key component of realizing full growth potential for our clients. Portada helps promote deeper marketplace understanding of that essential principle.”
Dana Bonkowski, SVP, Multicultural Lead, Starcom Worldwide (Agency Star Committee Member)
“Having a Brand Star Committee and getting marketing people to share their experiences is a great idea. The idea of having an opportunity to really link with people who have the same challenges as you, who maybe have had the same launching opportunities… and really just share.”
Margie Bravo, Multicultural Champion, Nestlé USA (Brand Star Committee Member)
“I’m in the Travel Marketing Board, a very good opportunity to share different visions among different industries, we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”
Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group (Travel Marketing Board Member)
“Being a part of the Brand Star Committee has been really interesting so far. I think that part of the challenges that we all face as marketers are actually really similar to one another even across industries, across brands… I’m grateful that Portada has created a forum to share and reapply, to not just talk about the successes, but talk about the challenges so that we can help one another.”
Marissa Fernandez, Director, Marketing Strategy and Fan Development, NFL (Brand Star Committee Member)
“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me.”
Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance (Sports Marketing Board Member)
“The Brand Star Committee has been great. We’ve had great discussions about real-life problems in marketing we’re having today, and solutions, and part of it is because we had a great group of marketers and marketing practitioners. Even though I get invited to this kind of things all the time, the executives we had at the table, this time it was top-notch, great quality people that could really get to a deeper level of discussion than I’ve had at other places.”
Rafael Lopez-de-Azua, Head of Media and Digital, Latam, Coty (Brand Star Committee Member)
“I think it’s a great idea, I really liked that we were able to get together in a group yesterday and just talk peer-to-peer about the things we’re struggling with, or things we’re finding challenging, and see what other people have learned from their experiences.”
John Sandoval, Senior Brand and Latino Marketing Manager, Intuit
(Brand Star Committee Member)
“It has been a great experience so far, we’ve meet twice and it’s great to have the access to all these people in the marketing world that have the same type of issues that we do and discuss these matters, try to find solutions and interact that way, so it’s great networking with your peers. It’s a great opportunity to get access to different technologies, different ideas, and in a great setting.”
Ana Lucía Soto, National Media Manager, JCPenney (Brand Star Committee Member)
“I am proud to be associated with Portada’s exciting new Council System, and am eager to partner with other industry leaders to move multicultural advertising forward.”
David Queamante, SVP, Media Director, UM Worldwide (Agency Star Committee Member)
“The Council System is very unique for us at Mastercard. It allows us to better understand what the Hispanic market is doing and we can leverage that with a lot of our properties. That’s the biggest feature and the benefit. And bringing our knowledge as it relates to Mastercard to this business and the Hispanic community is very important to us.”
Mike Tasevski, VP, North America Sponsorships, MasterCard (Sports Marketing Board Member)
In addition to the more than 70 brand marketing executives who integrate Portada’s expanding Council System, Council System integrations are available to an elite group of marketing services vendors. To discuss opportunities and find out more about how Portada’s content and networking platform can help your brand’s marketing objectives, please contact Portada Sales Manager Isabel Ojeda.
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are some of the marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13. The forum is part of Portada17 which also comprehends the 11thAnnual Multicultural Marketing and Media Conference set to take place on September 14 in the same venue.
MasterCard has been at the forefront of innovation in sports marketing and Mike Tasevski, VP, North America Sponsorships at MasterCard, will explain how the global payments and technology company determines which sports and events offer opportunities and uses sports sponsorships to shape brand experiences.
In another session Publicis’ Dan Donnelly and Scout Sport and Entertainment’s Michael Neuman will explain why any marketer overlooking soccer’s tremendous appeal to engage U.S. audiences, is making a huge mistake. The above cited thought leaders will also discuss content preferences of U.S. soccer audiences as well as opportunities around the 2018 Soccer World Cup in Russia.
eSports, Sports Marketing Strategies for 2020 as well as Sports Streaming Technologies are also prominently featured in the agenda. The Golazo Award final pitch contest will be another highlight. Members of Portada’s Sports Marketing Board will ask the award finalists (AT&T, Audi and Inter Milan) to provide solutions to specific soccer marketing related challenges.
DYNAMIC, INTERACTIVE AND MAXIMIZING NETWORKING OPPS
The agendas of both the Sports Marketing Forum and the 11th Annual Multicultural Marketing and Media Conference are designed to provide attendees face to face contact with the most important executives in sports and multicultural marketing. Dynamic and interactive sessions will maximize attendees learning experience. In addition, meetings at the speed networking function will provide attendees the opportunity to develop contacts with key brand and agency executives.
Register to the Sports Marketing Forum on September 13 in New York City’s Hotel and/or to the 11th Annual Multicultural Marketing Conference on Sept. 14:
To align your brand with #Portada17 (Sports Marketing Forum, Sept. 13 and the 11th Annual Multicultural Marketing Conference, Sept. 14) and connect with Portada’s audience of tens of thousands of brand, agency and media trailblazers, please reach out to Marcos Baer email@example.com or call him at 1347 840 13 11.