Tag

MightyHive

Browsing

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Juan Fernando Niño is Mediacom Colombia new CEO.

 

 

 

 

Pato Kodalle has been named Circus Mexico new Creative Director.

 

 

 

 

 

Daniel Pérez Pallares has been appointed President and Creative Chairman at Grey Chile.

 

 

 

 

Leo Burnett announced that Mark Tutssel, Executive Chairman of Leo Burnett Worldwide, is retiring after 34 years with the company. Tutssel will be staying with Leo Burnett through to the end of June to ensure a smooth transition and will work with Nick Law, Chief Creative Officer of Publicis Groupe, and the Leo Burnett Global Creative Council as it continues to evolve it for the future.

 

 

 

MightyHive, a media consultancy, has acquired ProgMedia, a Brazilian-based programmatic solutions consulting firm. Under the terms of the agreement, ProgMedia becomes a wholly-owned subsidiary of MightyHive. MightyHive is one of the largest and fastest-growing programmatic buyers in the world and now operates throughout North America, Europe, Asia-Pacific and Latin America.

 

 

Bruno Rebouças, CEO and Founder, and Natália Fernandes, COO and Partner, will remain as the leaders of the ProgMedia team and will report to Emily Del Greco, President of the Americas for MightyHive.

 

 

 

 

 

 

What: MightyHive has announced the acquisition of Brazil-based ProgMedia, a programmatic solutions consulting firm.
Why it matters: This acquisition expands MightyHive’s operations into Latin America, and is expected to increase ProgMedia’s customer base by more than 200 percent over the next 12 months.

MightyHive has announced the acquisition of Brazil-based ProgMedia, a programmatic solutions consulting firm. According to the terms of the agreement, ProgMedia will become a wholly-owned subsidiary of MightyHive, which already operates throughout North America, Europe, and Asia-Pacific. This acquisition expands MightyHive’s operations into Latin America, and is expected to increase ProgMedia’s customer base by more than 200 percent over the next 12 months.

“MightyHive’s growth by acquisition this week is consistent with S4 Capital’s strategy of broadening our capabilities in first-party data, content, and media around the world,” said Pete Kim, MightyHive CEO, in a statement. “ProgMedia is the strongest programmatic company in the region and will propel our Latin American business forward so we can capitalize on the clear market opportunity here. We expect our success will lay the groundwork for further acquisitions in 2019 and 2020.”

The acquisition will allow current customers of ProgMedia to draw on MightyHive’s international strength and partnerships, as well as allow global enterprises to extend their in-housing or programmatic initiatives with MightyHive to Latin America. ProgMedia plans to rebrand itself as MightyHive in the coming year as it broadens its service offering and technology partners. Bruno Rebouças, CEO and Founder, and Natália Fernandes, COO and Partner, will remain as the leaders of the ProgMedia team and will report to Emily Del Greco, President of the Americas for MightyHive.

“We feel strongly that this move is the right one for ProgMedia’s clients and team,” said Bruno Rebouças, CEO and founder of ProgMedia. “MightyHive’s culture and values reflect ProgMedia’s high standards for client service and employee happiness. Moreover, we share a vision to help companies master the technologies required to digitally transform themselves for success. We look forward to working with MightyHive to help marketers and agencies in Latin America fully realize the potential of advanced marketing and advertising technologies.”

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Media consultancy MightyHive has announced the appointment of Rashaad Jamal as VP of Learning and Development. In this role, Jamal will fortify two internal programs (MightySchool and MightyResume) and create additional programs for the continued development of its on-boarding and up-skilling capabilities.

 

 

 

 

Esteban Abascal was appointed CEO of Interamerican Foods and La Moderna USA, and is now in charge of all the company’s operations in the United States. His company will take a big step in its mission of expansion in the U.S. market this year.

 

 

 

 

The Shipyard had appointed Kate Canel as its Director of Performance Media, a newly-created role in which she will lead all strategic programmatic planning initiatives and oversee the agency’s integration of digital advertising technologies that drive innovation and measurable client growth. In addition, Canel recently joined Portada’s Agency Star Committee.

 

 

 

 

PayPal has named Allison Johnson Chief Marketing Officer. This is PayPal’s first CMO since 2013. Johnson will be charged with leading strategic marketing for PayPal and its family of brands, which includes Venmo and iZettle.

 

 

 

 

 

Collage Group has announced the hiring of David Burgos as Sr. Director, Consumer Insights to lead the company’s custom insights business. Burgos most recently led Consumer Insights and Strategy at The Kraft Heinz Company.

 

 

 

 

 

Dan Pearce, ex-marketing head at Ticketmaster, has been named CMO by Virgin Experience Days. Pearce will be responsible for the development and delivery of marketing strategies designed to propel experiences rather than objects.

 

 

 

 

As reported by Media Moves, former Telemundo and Endemol Shine Latino executives Mauricio Piccone and Sergio Lazarov have teamed up to create and launch a new production company called Studio Pacifico, targeting U.S. Hispanic and Mexico markets.

 

 

 

 

MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new CMO, replacing David Kroll, who left the position six months ago. She is the first-ever female CMO at MillerCoors, which was formed in 2008.