Tag

Microsoft Sites

Browsing

What? According to Comscore, 188.2 million Americans watched 52.4 billion online content videos in December and number of video ad views totaled 35.2 billion.
Why it matters? Google Sites, driven primarily by video viewing at YouTube.com, ranked as the first online video content property in December with 159.1 million unique viewers.

Google

 

Top 10 video content properties by unique viewers

 

  • With 159.1 million unique viewers, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the first online video content property in December.
  • Facebook ranked second with 79.1 million viewers
  • AOL, Inc. followed with 76.2 million
  • Yahoo sites with 53.5 million
  • NDN came in fifth with 49.4 million.

52.4 billion video content views occurred during the month, with:

  • Google Sites generating the highest number at 13.4 billion
  • Followed by Facebook with 3.7 billion
  • AOL, Inc. with 1.4 billion.

In all, Google Sites had the highest average engagement among the top ten properties.

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,249

52,374,583

1,164.5

Google Sites

159,090

13,384,434

356.7

Facebook**

79,105

3,749,940

50.1

AOL, Inc.

76,178

1,414,138

60.4

Yahoo Sites

53,499

392,542

47.8

NDN

49,388

530,275

71.2

Amazon Sites

44,626

215,795

17.1

VEVO

39,424

632,788

51.0

Microsoft Sites

36,662

609,765

36.9

Vimeo

32,932

142,426

32.3

Turner Digital

29,008

221,105

39.0

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.December 2013
Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
**Facebook’s December 2013 online video viewership, particularly the number of video views, is substantially higher than prior months due to both organic and inorganic factors. The largest (and inorganic) source of increase is the recent inclusion, following a technical validation effort, of a significant volume of short (typically 6-second) Vine videos that have been uploaded to Facebook. The other, and currently less significant, factor is the limited roll-out in December of auto-play videos in the Facebook News Feed.

 

Top 10 video ad properties by video ads viewed

Nearly 35.2 billion video ads were viewed in December by Americans:

  • AOL, Inc. sustained the first position with 4.3 billion ad impressions.
  • LiveRail.com came in second with 3.6 billion ads
  • Google Sites followed with 3.6 billion
  • SpotXchange Video Ad Marketplace with 2.9 billion
  • TubeMogul Video Ad Platform came in sixth with 2.5 billion.

Time spent watching video ads totaled 13.2 billion minutes, with:

  • AOL, Inc. delivering the highest duration of video ads at nearly 1.9 billion minutes.
  • Hulu delivered the highest frequency of video ads to its viewers with an average of 82.

Video ads reached 55.6 percent of the total US population an average of 204 times during the month.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

35,235,361

13,235

204.1

55.6

AOL, Inc. (including Adap.tv)

4,326,305

1,850

26.9

51.9

LiveRail.com†

3,566,607

1,506

23.4

49.2

Google Sites

3,564,204

353

32.3

35.6

SpotXchange Video Ad Marketplace†

2,895,520

975

24.5

38.0

TubeMogul Video Ad Platform†

2,467,934

802

21.3

37.3

BrightRoll Platform**†

2,451,140

1,148

14.8

53.3

Specific Media**

2,185,660

859

13.8

51.2

Hulu

1,388,482

551

82.3

5.4

Tremor Video**

1,209,948

537

11.7

33.3

Videology†

991,078

445

10.5

30.4

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.December 2013
Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metri*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

 

Top 10 YouTube Partner Channels by Unique Viewers

According to December 2013 YouTube partner data :

  • Video music channel VEVO sustained the top position in the ranking with 38.5 million viewers
  • Fullscreen held onto the second spot with 27.3 million unique viewers
  • ZEFR followed with 26.6 million
  • Maker Studios Inc. with 24.7 million
  • and Warner Music came in last with 22.7 million.

Maker Studios Inc. proved the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer). VEVO streamed the greatest number of videos (622 million), followed by Maker Studios Inc. (523 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

38,460

622,057

51.1

Fullscreen @ YouTube

27,346

358,267

40.9

ZEFR @ YouTube

26,598

143,042

14.9

Maker Studios Inc. @ YouTube

24,726

522,869

72.2

Warner Music @ YouTube

22,672

151,209

19.1

warnerbros vfp @ YouTube

20,032

61,301

5.3

The Orchard @ YouTube

18,987

78,701

11.8

google @ YouTube

17,965

47,075

4.6

rumblefish @ YouTube

17,396

45,932

7.4

UMG @ YouTube

16,295

66,580

11.0

Other notable findings from December 2013 include:

  • 86.9 percent of the US Internet audience viewed online video.
  • The duration of the average online content video was 4.2 minutes.
  • The average online video ad was 0.4 minutes.
  • Video ads accounted for 40.2 percent of all videos viewed and 5.7 percent of all minutes spent viewing video online.

 

What? Google Sites led the explicit core search market last November according to ComScore monthly qSearch analysis of the US search marketplace.
Why it matters? Google came first with 66.7 percent of search queries conducted (12.1 billion searches)  triplicating Microsoft sites which came second with 18.1 percent (3.3 billion searches).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in November with 66.7 percent of search queries conducted.

US explicit core search

  • Google Sites led the US explicit core search market in November with 66.7 percent market share.
  • Microsoft Sites followed with 18.1 percent.
  • Yahoo Sites came third with 11.2 percent (up 0.1 percentage points).
  • Ask Network accounted for 2.6 percent of explicit core searches
  •  AOL, Inc. came last with 1.4 percent (up 0.1 percentage points).

 

Core Search Entity

Explicit Core Search Share (%)

Oct-13

Nov-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.7%

-0.2

Microsoft Sites

18.1%

18.1%

0.0

Yahoo Sites

11.1%

11.2%

0.1

Ask Network

2.6%

2.6%

0.0

AOL, Inc.

1.3%

1.4%

0.1

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.Excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

In total, 18.1 billion explicit core searches were conducted in November.

  • Google Sites ranked first with 12.1 billion
  • Microsoft Sites  ranked second with 3.3 billion searches
  • followed by Yahoo Sites with 2 billion
  • Ask Network with 464 million
  • AOL, Inc. with 253 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Oct-13

Nov-13

Percent Change

Total Explicit Core Search

19,339

18,124

-6%

Google Sites

12,934

12,095

-6%

Microsoft Sites

3,495

3,285

-6%

Yahoo Sites

2,151

2,027

-6%

Ask Network

499

464

-7%

AOL, Inc.

260

253

-3%

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.“Powered By” Reporting.

 

 

What? Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers and AOL, Inc. came in #1 in the Top 10 Video Ad Properties.
Why it matters? Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.

Other prominent findings from October 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes and the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers.
  • 70.1 million viewers chose Facebook which ranked second
  • AOL, Inc. followed in number with 62.3 million
  • NDN  ranked #4 with 50.6 million
  • And VEVO #5 with 49.6 million.
  • Maker Studios Inc debuted in the ranking #10 with 30.5 million unique viewers.

49.1 billion video content views occurred thoughout October with :

  • Google Sites generating the highest number at 16.6 billion
  • followed by Facebook with 1.4 billion
  • and AOL, Inc. with 1.3 billion.

Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers / October 2013

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,976

49,080,851

1,330.1

Google Sites

164,819

16,595,857

506.5

Facebook

70,055

1,365,771

33.5

AOL, Inc.

62,273

1,276,425

79.5

NDN

50,555

603,047

86.9

VEVO

49,608

650,227

42.5

Amazon Sites

44,287

191,849

25.6

Yahoo Sites

42,334

357,063

69.5

Microsoft Sites

38,895

697,377

49.6

Vimeo

32,851

131,600

31.1

Maker Studios Inc.

30,475

517,104

62.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.Source: comScore Video Metrix .Content Videos Only (Ad Videos Not Included)

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed/October 2013

 

Top 10 Video Ad Properties by Video Ads Viewed

More than 24.5 billion video ads were viewed in October by Americans, with:

  • AOL, Inc. sustaining the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  • followed by BrightRoll Platform with 2.6 billion
  • LiveRail.com with 2.5 billion
  • TubeMogul Video Ad Platform with 2 billion.

9.2 billion minutes was the Time spent watching video ads, with :

  • AOL, Inc. conveying the highest duration of video ads at 1.8 billion minutes.

Video ads reached 56 percent of the total U.S. population an average of 141 times during the month, with :

  • Hulu delivering the highest frequency of video ads to its viewers with an average of 81.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

24,489,895

9,200

141.2

56.0

AOL, Inc. (including Adap.tv)

4,008,110

1,838

25.9

49.8

Google Sites

3,588,124

371

31.2

37.1

BrightRoll Platform

2,609,688

1,253

15.5

54.3

LIVERAIL.COM

2,524,323

993

23.0

35.4

TubeMogul Video Ad Platform

2,028,732

592

21.1

31.0

SpotXchange Video Ad Marketplace

1,874,696

629

17.0

35.6

Specific Media

1,492,130

583

13.7

35.0

Hulu

1,415,577

571

80.7

5.7

Tremor Video

799,983

336

10.6

24.3

NDN

651,262

209

13.8

15.2

comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Source: comScore Video Metrix.Ad Videos Only (Content Videos Not Included)

 

Top YouTube Partner Channels Ranked by Unique Video Viewers/October 2013

Video music channel VEVO sustained the top position in the Top 10 Youtube parter channel ranking with 47.8 million viewers in October

  • Fullscreen rose #2 spot with 31.5 million unique viewers
  •  Maker Studios Inc. followed with 30.5 million
  • Warner Music came in #$ with 26.1 million
  • ZEFR #5 with 23.7 million.

Maker Studios Inc. proved the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer).
VEVO achieved the greatest number of videos (621 million)

  • followed by Maker Studios Inc. (517 million)
  • Fullscreen (335 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,832

620,949

41.4

Fullscreen @ YouTube

31,510

335,127

33.8

Maker Studios Inc. @ YouTube

30,475

517,003

62.7

Warner Music @ YouTube

26,128

157,738

17.8

ZEFR @ YouTube

23,678

117,079

13.1

The Orchard @ YouTube

22,125

90,037

10.8

Crackle Media @ YouTube

20,804

54,124

4.8

rumblefish @ YouTube

19,653

52,254

7.2

UMG @ YouTube

17,849

63,577

9.8

BroadbandTV @ YouTube

16,546

160,745

32.4

Source: comScore Video Metrix . Content Videos Only (Ad Videos Not Included)

What: comScore released data from its Video Metrix service regarding online video consumption in the U.S., in August 2013.
Why is it important: Online video is an ever-expanding market, particularly among Hispanic audiences in the United States.

Hispanic audiences represent one of the strongest market segments in the United States, and regarding online video consumption, there’s a noticeable preference towards the contents that can be found on Google Sites. All in all, according to comScore and its online video ranking for the U.S. market, 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion.

U.S. Hispanic Market

Regarding the U.S. Hispanic Market, Google Sites (primarily YouTube) are driving the largest percentage of consumption by a wide margin: 22,354 unique views and over 2 million videos, while Facebook, the second largest source of video consumption among Hispanic viewers, totalled 9,071 unique views and 162,118 videos watched during August. Yahoo Sites popularity dropped below Microsoft Sites:

U.S. Hispanic Market (August 2013)

Total Unique Viewers (000)

Videos (000)

Google Sites

22,354

2,779,630

Facebook

9,071

162,118

VEVO

7,774

113,970

AOL, Inc.

7,119

88,706

Microsoft Sites

6,459

83,931

Viacom Digital

6,160

79,845

Yahoo! Sites

4,667

34,109

NDN

4,033

36,271

Amazon Sites

3,669

16,418

Turner Digital

3,249

26,190

 Source: comScore

US General Market

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August. 46.7 billion video content views occurred during the month, with Google Sites generating the highest number with 17.4 billion. Google Sites had the highest average engagement among the top ten properties, with 166,966 unique viewers that watched over 17 million videos during that single month, in contrast with AOL, which ranked 71,202 total unique views and 991,800 videos.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

Total Internet : Total Audience

188,499

46,746,596

1,294.3

Google Sites

166,966

17,437,897

521.6

AOL, Inc.

71,202

991,800

56.8

Facebook

62,183

803,148

21.6

NDN

50,650

569,815

92.0

VEVO

49,371

609,833

42.3

Microsoft Sites

48,894

689,704

33.0

Yahoo! Sites

45,049

368,975

79.2

Viacom Digital

44,434

452,938

45.2

Amazon Sites

34,499

133,380

22.5

Collective Video

31,857

149,318

29.1

August 2013 – Total U.S. – Home and Work Locations. Content Videos Only (Ad Videos Not Included). Source: comScore Video Metrix

Video Ad Properties by Video Ads Viewed

Americans viewed nearly 22.8 billion video ads in August, with Google Sites ranking #1 with 3.2 billion ad impressions. Time spent watching video ads totaled 8.5 billion minutes, with BrightRoll Platform and Adap.tv delivering the highest duration of video ads at 1.1 billion minutes each. Video ads reached 56 percent of the total U.S. population an average of 132 times during the month.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

22,755,256

8,518

132.3

55.6

Google Sites

3,171,612

301

28.5

35.9

ADAP.TV†

2,448,969

1,126

18.0

44.0

BrightRoll Platform**†

2,392,855

1,103

14.4

53.7

LIVERAIL.COM†

2,203,060

859

28.4

25.1

Specific Media**

1,665,541

645

13.0

41.2

SpotXchange Video Ad Marketplace†

1,249,149

467

14.4

28.1

Hulu

1,247,868

475

71.4

5.6

TubeMogul Video Ad Platform†

1,148,595

380

15.0

24.7

Tremor Video**

846,112

390

13.2

20.7

Videology†

751,183

291

9.8

24.8

August 2013 – Total U.S. – Home and Work Locations – Ad Videos Only (Content Videos Not Included) – Source: comScore Video Metrix – **Indicates video ad network   †Indicates video ad exchange/DSP/SSP

YouTube Partner Channels

Video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (91 minutes per viewer). VEVO streamed the greatest number of videos (580 million), followed by Maker Studios Inc. (521 million).

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,764

580,437

40.8

Fullscreen @ YouTube

34,541

361,302

32.7

Maker Studios Inc. @ YouTube

29,573

521,066

65.1

Warner Music @ YouTube

26,921

159,047

19.2

ZEFR @ YouTube

24,893

126,822

13.8

The Orchard @ YouTube

21,197

87,548

12.1

Blizzard @ YouTube

18,261

43,062

4.1

rumblefish @ YouTube

17,784

44,429

7.0

Machinima @ YouTube

17,050

391,755

90.9

UMG @ YouTube

16,311

55,998

10.5

August 2013 – Total U.S. – Home and Work Locations – Content Videos Only (Ad Videos Not Included) – Source: comScore Video Metrix