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What: The Orlando Magic will play the Chicago Bulls (Dec. 13) and Utah Jazz (Dec. 15) in the third straight iteration of the NBA Mexico City Series.
Why it matters: The NBA continues to be at the front of extending its brand beyond the U.S. and Canada.

When the Orlando Magic (@OrlandoMagicbattle the Chicago Bulls (@chicagobulls) on Thursday, Dec. 13, and Utah Jazz (@utahjazzon Dec. 15 in Mexico City, this will become the third straight year that NBA (@NBAmatchups will be held in the nation’s capital. In partnership with Zignia Live (@Zignia_Live), an entertainment company that produces shows throughout Mexico, the Association will also hold games there for the next few years.

The Association will broadcast the game via ESPN (@espnand NBA League Pass International.

The Arena Ciudad de México is the ideal setting to enjoy the magic of basketball as a family, and we are sure that the games will be an unforgettable and memorable experience for all.

Why the Magic? Their 25-57 record last year might not inspire confidence, but the ties go a bit deeper. Zignia Live is connected to Amway (@AmwayUS), the company owned by the family of Rich DeVos, owner of the Magic. The team’s CEO Alex Martins told the Orlando Sentinel on Tuesday, “…[T]he ongoing ties played a role in the Magic’s decision to play in Mexico City. It certainly helps in relation to the promotion of our ownership’s interests in Amway.”

The extension of the NBA brand into international markets has traditionally been much broader than that of other U.S.-based leagues. The NFL had the World League of American Football (later NFL Europe), baseball has held regular-season games in Mexico and Japan and exhibitions in Cuba, and the NHL has the upcoming Global Series in Sweden (Devils vs. Oilers) and Finland (Jets vs. Panthers) as well as previous preseason games in China.

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“Returning to Mexico City for two regular-season games this season reinforces our commitment to growing basketball in Mexico and Latin America,” said NBA Commissioner Adam Silver in a statement. “NBA teams have been playing in Mexico for more than 25 years, and the Bulls, Jazz, and Magic organizations are excited to continue the tradition of bringing the live game experience to our passionate Mexican fans.”

Last year, the NBA played four games in Mexico. Per the league’s count, by 2020 there will have been 32 games south of the border since 1992.

“The Arena Ciudad de México is the ideal setting to enjoy the magic of basketball as a family, and we are sure that the games will be an unforgettable and memorable experience for all,” added Zignia Live Director of Business Development & Strategic Partnerships Ignacio Sáenz. “We thank the NBA, the teams and of course, the fans in Mexico for all their support. We continue making history together!”

What does this mean for marketers? The NBA’s partners are all-in, particularly Nike (@Nike), SAP (@SAP), Gatorade (@Gatorade) and Swiss watchmaker Tissot (@TISSOT), who will be involved with the game as well as associated programs like NBA Cares and Jr. NBA.

43c93576d6f484b49b45c6f24ba8a5a6_400x400Santiago Duran has been appointed by Google to be the new Media Strategy Lead-Spanish LATAM based in Mexico City. Duran tells Portada that he will be working on accelerating Google product development into Latin America.

Prior to Google, Duran worked as Digital & Strategy Group Director at Havas Media Mexico and before that, at Carat also in Mexico City.

What: CallidusCloud opens a new office in Mexico City’s centric business area.
Why is it important: The fact that sizable foreign companies are looking forward to invest/open offices in Latin American countries shows that confidence in these economies continues to grow, in a wide range of industries.

Callidus Software Inc. –doing business as CallidusCloud,–, a sales and marketing effectiveness software firm, recently announced the opening of a new office in Mexico City, dedicated to serving Latin America. As part of the grand opening, CallidusCloud is hosting a regional customer forum, featuring Latin American industry experts and thought leaders.

“The opening of our Mexico City office further strengthens our ability to support the exploding market for cloud-based sales performance management solutions in the region,” said Leslie Stretch, CEO, CallidusCloud. “The demand for a customer forum highlights that need. Accelerating and maximizing the lead to money process is a key priority for all organizations and we’re thrilled to be joined by thought leaders, industry experts from our regional customer base.”

What: CallidusCloud opens a new office in Mexico City’s centric business area.
Why is it important: The fact that sizable foreign companies are looking forward to invest/open offices in Latin American countries shows that confidence in these economies continues to grow, in a wide range of industries.

Callidus Software Inc. –doing business as CallidusCloud,–, a sales and marketing effectiveness software firm, recently announced the opening of a new office in Mexico City, dedicated to serving Latin America. As part of the grand opening, CallidusCloud is hosting a regional customer forum, featuring Latin American industry experts and thought leaders.

“The opening of our Mexico City office further strengthens our ability to support the exploding market for cloud-based sales performance management solutions in the region,” said Leslie Stretch, CEO, CallidusCloud.  “The demand for a customer forum highlights that need.  Accelerating and maximizing the lead to money process is a key priority for all organizations and we’re thrilled to be joined by thought leaders, industry experts from our regional customer base.”