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What: PSG star Neymar Jr has signed on with global banking firm QNB as Brand Ambassador and is a key member of the soccer-centric OTRO digital fan club.
Why it matters: Neymar Jr’s international appeal has never been stronger and is still growing, as the 26-year-old Brazilian star continues his ascent up the Forbes top sports earners list.

Flickr/Antoine Dellenbach

Paris Saint-Germain (@PSG_insidestar Neymar Jr (@neymarjrhas never been bigger. The Brazilian standout has helped PSG to a sizable lead in the French Ligue 1 (@Ligue1_ENGstandings to date with 11 goals, and his off-field success may be even greater. At 26, his estimated income this year is $90 million USD, with Forbes ranking him 13th among sports figures worldwide. A growing portion of that is via sponsorship, with Gillette (@Gillette), McDonalds (@McDonalds), Nike (@Nikeand, more recently, GaGà Milano (@GaGaMilanoWorldand Café Pilão (@cafe_pilaoshowing the breadth of his appeal.

The São Paulo native added two notable partners recently, one on the endorsement side and another in digital communication. This month, Middle East/African financial giant QNB Group (@QNBGroupnamed him as Global Brand Ambassador (expect to see plenty of Neymar Jr-themed QNB marketing soon among soccer circles). This comes following soccer-focused digital platform OTRO (@OTRO) having announced that he is among several international stars signing on to the Players’ Tribune-type site.

Neymar Jr’s social media footprint is enormous: more than 200 million followers on Facebook, Twitter and Instagram alone. This connection with young fans across many lines worldwide makes him attractive to brands like QNB.

In his playing prime and with a five-year contract with PSG in hand, expect to see Neymar Jr’s name even higher on next year’s Forbes rankings.

“We are delighted to welcome Neymar to the QNB family; a man who shares many of the same values with our brand and who is always looking for opportunities to reach greatness,” said Yousef Darwish, General Manager of QNB Group Communications, in a statement. Named one of the 100 most influential people in the world, Neymar Jr is a true sport icon who inspires fans worldwide to strive to reach the ultimate standards of excellence.”

The ambassadorship expands upon QNB’s partnership with Paris Saint-Germain, which includes a sleeve logo on the team kit as well as other financial connections to the club.

 

Join us at PORTADA LOS ANGELES on March 15, 2019 at the Loews Beach Hotel Santa Monica, where we will dive deep into sports and soccer marketing’s preeminent topics. Felix Palau, VP Marketing, Heineken will discuss “How to measure ROI and transfer best practices between sports marketing platforms”. Other speaking engagements include Tiago Pinto, Global Marketing Director, Gatorade who will provide answers to the question: “Will Corporate America jump on the soccer opportunity?”Attendees will also be able to benefit from Portada’s meet-up service of three-eight-minute meetings with top brand executives!

(Flickr-alegermino)

And his connection with OTRO affords Neymar Jr another opportunity to present these and other partners and causes. Lionel Messi, David Beckham, James Rodriguez and Luis Suarez are among the others on board with OTRO, a “freemium”-model site which last week announced a new round of investment.

In his playing prime and with a five-year contract with PSG in hand, expect to see Neymar Jr’s name even higher on next year’s Forbes rankings as the Brazilian national team star continues his ascent into the top echelon of sports figures worldwide.

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Cover Image: credit Fernando Frazão/Agência Brasil

What: Soccer star Neymar Jr. has begun his two-year term as Global Sports Ambassador for TV and small appliance manufacturer TCL.
Why it matters: TCL is increasing its presence in the U.S. and Latin America, in particular in 4K/HDR television sets, and connecting with Neymar Jr. is helping introduce the brand to a younger audience there.

TCL (@TCL_USAis a relative newcomer in the world of TV manufacturers, at least to U.S. fans. But its Roku-enabled 4K and HDR sets have helped the 37-year-old company, also known for producing air conditioners, gain at least a small foothold as fans upgrade their home entertainment experiences.

The Huizhou, Guangdong Province, China-based company recently added soccer superstar Neymar Jr. (@neymarjrto its roster of sport-related partners, inking the Brazilian National Team standout to a two-year stint as Global Brand Ambassador. While the role covers all of TCL’s products, high-definition television sets are the most natural connection, as the company looks for additional brand awareness in the Americas for its well-regarded products. He officially kicked off the role this week after having been named in February.

With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers.

“We are delighted to welcome this outstanding, talented young athlete to the TCL family,” said Tomson Li, Chairman and CEO of TCL Corporation, in a statement. “Neymar Jr. is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation. With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers,” Li added.

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This is the latest in a series of sports partnerships for TCL that also include NBA’s Minnesota Timberwolves (@Timberwolvesand Lynx (@minnesotalynx ‏), soccer team San Jose Earthquakes (@SJEarthquakes), Brazilian Football Confederation (@CBF_Futebol ‏), Rosario Central Football Club of Argentina (@CARCoficial ‏), Philippine Basketball Association, The Melbourne Cup and Melbourne Victory Football Club (@gomvfc ‏).

“I am thrilled to be partnering with TCL,” said the Sao Paulo native in a statement announcing the partnership in February. “It was an easy decision for me. I share similar values with TCL – the constant pursuit of excellence and great results in every game and I’m excited to work closely with TCL and support the company’s efforts to bring the global sports community together through football.”

Neymar Jr., 26, competes for Paris Saint-Germain in France’s Ligue 1, though he is currently injured and did not play in the team’s championship-clinching win on Sunday in Paris. Known for his exceptional ball skills, Neymar Jr. is a popular fit for other global brands such as Nike, Gillette, Panasonic, Red Bull and Beats by Dre, with Forbes estimating his earnings last year at $37 million, nearly 60% of that from endorsements.