Leo Olper


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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sotoComunicad, LLC President/CEO Gloria Rodríguez, announced the passing of a great colleague and friend Carlos Soto. Soto passed away while visiting family in Puerto Rico. Soto was a veteran of the corporate and public relations industry for more than 30 years. He served as Comunicad’s Executive Vice President for more than 10 years. Prior to that, he was president of the National Hispanic Corporate Council (NHCC) and soon after, was the Director of Corporate Relations at Coors Brewing Company.








c5mg2lbwaaa2nyaPebblePost®, the inventor of Programmatic Direct Mail®, announced the appointment of Marita Scarfi, as Chief Financial Officer. Scarfi brings a long record of success in numerous chief executive roles at leading ad agencies. Headquartered in the company’s new San Francisco office, Scarfi will support this mission by leading the buildout of the company’s West Coast presence and ensuring PebblePost is fiscally ready to support the growth it is experiencing. Most recently, Scarfi served as CFO at 72andSunny. At PebblePost, Scarfi will oversee the company’s evolving financial systems and processes. Currently, she is leading the company’s San Francisco office opening and regional expansion.



30be219d7ca00d97c8f671bf4d16c635_400x400LatinWorks, part of Omnicom Group Inc., announced new hirings:






olperLeo Olper is the new SVP and Managing Director at LatinWorks. A former executive at Leo Burnett, and co-founder of Havas’ Totality multicultural practice, Olper will be based in New York and will be responsible for bringing best in class account stewardship to a large portion of the agency’s client portfolio. He will also anchor and help fuel the agency’s growing presence in the northeast. Olper’s last position was partner, Business Development & Integration Officer at NYC headquartered agency D’Exposito & Partners.





descargaIn addition, Christy Kranik becomes the agency’s first Partner and Chief Client Officer. Kranik has been a key player in the agency’s leadership ranks for well over a decade.





wilsonMarc Wilson has been appointed VP, Strategic Planning.





scottScott Radigk has been named CFO.





michelleMichelle Aldrich is the new VP, Financial Operations.





luis-guidoand Luis Guido, a former director in the agency’s experiential and shopper marketing group, returns to the position of VP, Experiential Marketing.




c5tpleevcaaetbcThe Walt Disney Company has appointed Latondra Newton as senior vice president and chief diversity officer, and will partner with all of the Company’s segments and leaders to build on Disney’s commitment to a welcoming and inclusive workplace.Newton comes to Disney after 25 years at Toyota, where she was most recently group vice president, Social Innovation, and chief diversity officer of Toyota Motor North America, and project general manager of the corporate citizen division of Toyota Motor Corporation.



descargaConde Nast is renaming and refocusing its Digital Strategies and Initiatives team. As Co/Lab, the team will focus on “building” rather than “fixing” Conde Nast’s digital strategy. Condé Nast expanded this team with two hires and a promotion.


brookeBrooke Ellis was appointed executive director of digital design and UX to oversee all digital product design for the company.




stephanie-friedStephanie Fried was named SVP of research and analytics.





matthew-starkerMatthew Starker was promoted to general manager of digital strategy and initiatives to be responsible for business development, corporate acquisitions, profit across Condé Nast’s digital products and revenue growth from social-media platforms.




andrew-mckechnieVerizon hired Andrew McKechnie as its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape.




harrisGyro has appointed Mike Harris as global chief strategy officer-technology. In this newly created position, Harris will leverage his expertise for Gyro client HP.Most recently, Harris was global chief strategy officer at 180.Harris will be based at Gyro San Francisco and report to Gyro global CEO and CCO Christoph Becker.




baralJim Baral has joined Transit Media Group as partner and President, a subsidiary of M&M Group Entertainment, offering entertainment and talent for arenas, casinos, fairs and festivals, HispanicAd has reported.

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People change positions, gets promoted or move to other companies.  Portada is here to tell you about it.

Daniel Gergely – Wing -, Paco Olavarrieta – Dieste -, Leo Olper, Paco Olavarrieta and Dortiz Ferreras – D’expósito & Partners,   Benita Mendell – Media Network – AIM – Texas,  Peter Liguori – Tribune Corp.  -.

WPP’s Wing announced the promotion of Daniel Gergely from Business Development Supervisor to Director of Business Development, a new position.  Gergely reports directly to Charlie Neugebauer, VP, Director of Account Management. As Director of Business Development, Gergely will lead new business acquisition; direct inter-agency and public relations; and manage client relationships including Mike’s Hard Lemonade, Reliant Energy, and The New York International Latino Film Festival. “Working under Alain Groenendaal and our Managing Director Andrew Speyer for the past two years has made me a better marketer,” Gergely said. “I’m honored to work with them and honored by this promotion. We have an incredible team in place at Wing and I am confident we will continue to win business at the pace we’ve set this year.”

Paco Olavarrieta
Paco Olavarrieta

Dieste Inc. announced the departure of its President and Chief Creative Officer, Aldo Quevedo. Paco Olavarrieta (photo), Dieste’s Chief Content Curator since July 2011, will assume the position of Chief Creative Officer of the agency on January 1st. “Paco is an icon in our industry and is an immensely talented creative. He is admired in the industry, by the team and respected by our clients. He has all the credentials to be Dieste’s Chief Creative Officer,” stated Dieste’s CEO Greg Knipp.

D’expósito & Partners announced that Leo Olper and Mauricio Galván have joined the Agency as partners. “They will be adding depth and strength to an already successful team,” says the Agency in its announcement. Mr. Olper has joined the Agency as Partner/Business Development and Integration Officer and Mr. Galván has joined as Partner/Chief Creative Officer. “We are thrilled to be joining the team at d expósito & Partners and, in particular, I am looking forward to working hand in hand with Daisy [Expósito-Ulla] who is someone I truly admire in our industry,” said Mr. Olper. “It is an exciting opportunity and it provides a wonderful platform to continue working with Mauricio.” Both Olper and Galván had most recently worked together at Totality where they oversaw all of the multicultural work for Euro RSCG (now Havas) and Arnold. Along with the hires of Mr. Olper and Mr. Galván, D’expósito & Partners also announced the addition of Dortiz Ferreras as Partner/Chief Strategy Officer. Prior to joining d expósito & Partners, Ms. Ferreras’ career included strategic leadership positions at Alma DDB (formerly Del Rivero/Messianu DDB), The Marketing Store and Leo Burnett Chicago. Ms. Ferreras also worked on the client side having held the post of McDonald’s Marketing Manager for the Florida Region.

Benita Mendell
Benita Mendell

Benita Mendell has been named general manager of the Media Network effective immediately. The Media Network will provide broad sales, marketing, training, service and support activities across the entire Rio Grande Valley for advertisers and marketers that focuses on the full complement of print publications and digital offerings offered by the company and also works directly with other media outlets available in the market including TV, radio, cable, outdoor, direct mail and digital. In this new position, Mendell will report to Stephan Wingert, regional vice president for AIM Media Texas and publisher at the McAllen Monitor. Mendell has served as general manager at the McAllen Monitor since 2006 and also as regional ad director in the Valley since 2008. Earlier in her career, she served as advertising director at the Monitor from 1999 to 2006 and as direct markets/key accounts manager at the Corpus Christi Caller-Times from 1996 to 1999.

Newspaper industry veteran Susie Ellwood has been chosen as the new publisher for the Austin American-Statesman. Ellwood, 59, was introduced to the newspaper’s staff Monday and will start her new job Dec. 3. She replaces Jane Williams, who was recently named senior vice president of television for Cox Media Group, the Statesman’s parent company in Atlanta. Ellwood will be responsible for the business and editorial operations of the Statesman and its affiliates, including statesman.com, austin360.com and eight community newspapers, including Hispanic weekly Ahora Si.

Tribune Co. is expected to name television veteran Peter Liguori as its next CEO, having cleared its last major hurdle to emerging from bankruptcy on Friday, according to a person familiar with the matter, The Wall Street Journal reports.  Mr. Liguori, a former TV-programming executive at News Corp and Discovery Communications Inc, has been chosen by Tribune’s new owners, a group of creditors led by Oaktree Capital Management LP, Angelo, Gordon & Co. and J.P. Morgan Chase & Co., the person said. But he won’t be formally appointed until the company emerges from bankruptcy in coming weeks and a new board takes control, another person familiar with the matter said. Mr. Liguori didn’t respond to a request for comment.


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