CHANGING PLACES: Carlos Soto, Marita Scarfi, LatinWorks…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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sotoComunicad, LLC President/CEO Gloria Rodríguez, announced the passing of a great colleague and friend Carlos Soto. Soto passed away while visiting family in Puerto Rico. Soto was a veteran of the corporate and public relations industry for more than 30 years. He served as Comunicad’s Executive Vice President for more than 10 years. Prior to that, he was president of the National Hispanic Corporate Council (NHCC) and soon after, was the Director of Corporate Relations at Coors Brewing Company.








c5mg2lbwaaa2nyaPebblePost®, the inventor of Programmatic Direct Mail®, announced the appointment of Marita Scarfi, as Chief Financial Officer. Scarfi brings a long record of success in numerous chief executive roles at leading ad agencies. Headquartered in the company’s new San Francisco office, Scarfi will support this mission by leading the buildout of the company’s West Coast presence and ensuring PebblePost is fiscally ready to support the growth it is experiencing. Most recently, Scarfi served as CFO at 72andSunny. At PebblePost, Scarfi will oversee the company’s evolving financial systems and processes. Currently, she is leading the company’s San Francisco office opening and regional expansion.



30be219d7ca00d97c8f671bf4d16c635_400x400LatinWorks, part of Omnicom Group Inc., announced new hirings:






olperLeo Olper is the new SVP and Managing Director at LatinWorks. A former executive at Leo Burnett, and co-founder of Havas’ Totality multicultural practice, Olper will be based in New York and will be responsible for bringing best in class account stewardship to a large portion of the agency’s client portfolio. He will also anchor and help fuel the agency’s growing presence in the northeast. Olper’s last position was partner, Business Development & Integration Officer at NYC headquartered agency D’Exposito & Partners.





descargaIn addition, Christy Kranik becomes the agency’s first Partner and Chief Client Officer. Kranik has been a key player in the agency’s leadership ranks for well over a decade.





wilsonMarc Wilson has been appointed VP, Strategic Planning.





scottScott Radigk has been named CFO.





michelleMichelle Aldrich is the new VP, Financial Operations.





luis-guidoand Luis Guido, a former director in the agency’s experiential and shopper marketing group, returns to the position of VP, Experiential Marketing.




c5tpleevcaaetbcThe Walt Disney Company has appointed Latondra Newton as senior vice president and chief diversity officer, and will partner with all of the Company’s segments and leaders to build on Disney’s commitment to a welcoming and inclusive workplace.Newton comes to Disney after 25 years at Toyota, where she was most recently group vice president, Social Innovation, and chief diversity officer of Toyota Motor North America, and project general manager of the corporate citizen division of Toyota Motor Corporation.



descargaConde Nast is renaming and refocusing its Digital Strategies and Initiatives team. As Co/Lab, the team will focus on “building” rather than “fixing” Conde Nast’s digital strategy. Condé Nast expanded this team with two hires and a promotion.


brookeBrooke Ellis was appointed executive director of digital design and UX to oversee all digital product design for the company.




stephanie-friedStephanie Fried was named SVP of research and analytics.





matthew-starkerMatthew Starker was promoted to general manager of digital strategy and initiatives to be responsible for business development, corporate acquisitions, profit across Condé Nast’s digital products and revenue growth from social-media platforms.




andrew-mckechnieVerizon hired Andrew McKechnie as its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape.




harrisGyro has appointed Mike Harris as global chief strategy officer-technology. In this newly created position, Harris will leverage his expertise for Gyro client HP.Most recently, Harris was global chief strategy officer at 180.Harris will be based at Gyro San Francisco and report to Gyro global CEO and CCO Christoph Becker.




baralJim Baral has joined Transit Media Group as partner and President, a subsidiary of M&M Group Entertainment, offering entertainment and talent for arenas, casinos, fairs and festivals, HispanicAd has reported.