LBI Media


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Omnicom has appointed Audrey Melofchik to President, DDB New York in addition to her current role overseeing Velocity OMC, Omnicom’s dedicated Johnson & Johnson agency. In her new role as dual President, she will have the same role and responsibilities at both agencies, reporting directly to Paul Gunning, President and COO of DDB U.S.




Leo Burnett has announced that executive chairman Mark Tutssel will retire after 34 years with the company. After a career as a leading creative director who helped drive Leo Burnett as a top agency, Tutssel will leave in June after aiding the transition process. He will work with Nick Law, chief creative officer of Publicis Groupe, and the Leo Burnett Global Creative Council, to aid its evolution.




Disney has tapped Fox Television Group’s CMO Shannon Ryan as President of Marketing for ABC Entertainment and Disney Television Studios. In this role, Ryan will overlook marketing, publicity, and communications for the network and Disney TV Studios.





LBI Media, a Spanish-language broadcasting company in the U.S., announced that it has appointed Wynette Gallegos Ortiz as director of sales for the Houston market. Ortiz has been with LBI Media since 2001. In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and radio stations.




GroupM’s global data and measurement-driven media agency Essence has named Kyoko Matsushita the company’s first Global Chief Client Officer. Matsushita currently serves as Essence’s APAC CEO. She will continue to oversee the region as she transitions to her new global role.





People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

LBI Media has announced the appointment of Nick Valls as its new general manager for recently acquired WGEN in Miami, Florida. He will be in charge of sales and operations, as well as of recruiting and building a local team.  He will also oversee the addition of two local newscasts.





Ahzul has welcomed Stephen Palacios as their new partner and principal. Working directly with the C-level, Stephen’s role will be accelerating consumer-centric innovation.





The United States Hispanic Chamber of Commerce (USHCC) has announced the departure of CEO Javier Palomarez. An interim Chief Operating Officer will be named to lead the transition.






The Board of Directors of the United States Hispanic Chamber of Commerce has named Fernand “Fern” Fernandez interim CEO. Mr. Fernandez, former Vice President Global Marketing for American Airlines, was supported unanimously for this interim position.





Stephanie L. Da Costa is now Associate Media Director at SapientRazorfish.






Marcus Reynaga is now Account Director, East, at Vox Media. His role will be focused on driving and growing revenue within the fashion, retail & US Government categories.





Orlando E. Castelblanco is now Director of Business Development at Media Response Group. His main responsibilities include media and strategic support, mobile-oriented solutions, and performance.






A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Denny’s

descarga (1)Denny’s Corporation, one of America’s largest full-service restaurant chains, announced that it has selected Publicis Groupe’s Conill  as its Hispanic AOR . The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level. The assignment was the result of a competitive review. Conill will work very closely with Denny’s longtime agency partners Erwin Penland and Blue 449 to ensure a holistic brand message across all guest segments.


  • Sprint

y-03VURg_400x400Sprint is ending its’ relationship with Publicis’ DigitasLBi Chicago as part of its’ ongoing plan to handle marketing in-house. The client’s internal Yellow Fan Studios will handle all work previously with Digitas as of April 1.The Publicis agency had been working with Sprint since late 2011, when it won a review to handle digital creative, brand strategy, digital buying/analytics and “offline advertising.” Sprint recently put its overall media account under review.




  • Phillips 66

66color_400x400 (1)Houston, Texas-based Phillips 66, an energy company,  has appointed Carmichael Lynch as its consumer marketing and advertising agency.The agency will work on brand strategy, creative, media planning and buying, cause marketing, analytics and digital services for the Phillips brands, from mid-March.Phillips 66 hired The Burnett Collective to handle the search process.In 2016, Phillips spent US$5.4 million on measured media in the U.S., according to Kantar Media.


To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Real Mex Restaurants

descarga (3)Real Mex Restaurants, a Mexican full-service casual dining operator, has appointed Stradella Road as its’ agency of record for all its’ brands including El Torito, Chevys Fresh Mex, Acapulco, Las Brisas, El Torito Grill, Pink Taco, Who Song & Larry’s and Sinigual.Real Mex Restaurants spent US$921,000 on measured media the first 11 months of 2016, per Kantar Media.

  • Edmunds & State Farm

descarga (4)Edmunds, the car shopping and information platform, and State Farm, the  auto insurer, have announced a new affinity relationship recognizing the importance of innovation and consumer trust in the increasingly digital car shopping process.As Edmunds’ inaugural affinity brand, State Farm will bolster its vehicle ownership tools through a vehicle shopping experience powered by Edmunds. The deal provides car shoppers with access to Edmunds’ vast dealer network, exclusive content and pricing guarantees. The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location, helping consumers save both time and money. Car shoppers will receive direct access to Edmunds’ full suite of car buying tools, including Edmunds’ vast dealer network and millions of vehicle listings, expert car reviews, live shopper advice, and upfront low price guarantees. The program can be found at https://statefarm.edmunds.com/.


  •  “Unidos Contigo”  

UnidosContigoLBI Media, the US minority owned Spanish language broadcasting company, announced that it has launched a community affairs initiative to address the Latino community’s growing concern with immigration issues.As part of LBI Media’s “Unidos Contigo” (We Are One With You) community affairs initiative, both Estrella TV and its sister radio stations in Southern California Que Buena Radio KBUE 105.5/94.3 FM, La Ranchera KWIZ 96.7 FM and Que Buena KRQB 96.1 FM recently launched efforts to calm the Latino community’s fears by promoting immigration law education and awareness via various media platforms.Estrella TV recently launched a national PSA campaign featuring President pro Tempore of the California State Senate Kevin De León reassuring the Latino community that there have been no changes to existing immigration laws and for Hispanics to continue living their normal lives without fear.  In like manner, Estrella TV’s flagship television station KRCA 62 began hosting a weekly Facebook Live chat on Thursdays featuring volunteer immigration attorneys from 6-8pm to answer any pressing questions from the public.  The first transmission has already garnered over 45,000 views.On the radio side, LBI Media’s leading regional Mexican station Que Buena Radio KBUE 105.5/94.3 FM has developed a similar ongoing community outreach effort in Southern California.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.


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