2017 Sports Marketing: What Tecate, Eat the Bear, ESPN, NBC and Fox are Planning
We spoke with major brand and media executives about their sports marketing plans and expectations for 2017.
We spoke with major brand and media executives about their sports marketing plans and expectations for 2017.
Last week we asked major brand and agency executives about their plans and expectations for 2017. This week, we interviewed top media executives. Read about the the priorities for Jeffery Liberman, COO, Entravision; Laura Molen, EVP Lifestyle and Hispanic Advertising Sales Group, NBCUniversal; Alberto Pardo, CEO, Adsmovil and Rafael Ubina, CEO, Batanga Media.