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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • LATAM Airlines Group

LATAM Airlines Group, Latin America’s leading airline group with one of the largest route networks in the world, announced a yearlong collaboration with The Bucket List Family, a family of five, including three small children, who travel the world together documenting and sharing their adventures. The family will travel with LATAM Airlines throughout the South American region, checking off places from their bucket list with some of the most popular destinations in the region.In addition, LATAM is bridging a partnership between The Bucket List Family and TECHO, a nonprofit organization that seeks to overcome the poverty situation that millions of people live in across Latin America through the joint work of its inhabitants and young volunteers.During a yearlong adventure, LATAM will take the family to key destinations in South America to explore the variety of cultures, and via their partnership with TECHO, present the family with the opportunity to give back to the communities by collaborating with local leaders and share their efforts and accomplishments for building better communities.The Bucket List Family will begin its tour in March of 2019, running through 2020. They are expected to visit Chile, Argentina, Colombia and Peru.

 

 

  • DogHero

Brazilian pet care app, DogHero, has received a US$7 million from Rover. A U.S. pet-sitting marketplace named Rover led a US$7 million round for Brazilian pet care app, DogHero.As Rover’s international influence grows, it’s the first time the Seattle-based company invested not only in Brazil but also Latin America. Mexican VC firm, IGNIA Partners, also contributed in hopes of expanding service across the region.Known as the “Brazilian Airbnb for pet-sitting,” DogHero is a marketplace for pet owners based in Sao Paulo, Brazil. Over the last five years, DogHero has raised around US$13 million while securing a staff of 58. Approximately 800,000 pets plus 16,000 hosts and walkers belong to DogHero’s network. Today, the startup operates in 750 cities in Brazil, Argentina, plus Mexico.Rover is one of Seattle’s most valuable startups with 475 employees, new headquarters, as well as booming business in Europe and potentially Latin America.

 

  • Holiday Inn Express

IHG (InterContinental Hotels Group) announced the opening of the newly-built 116-room Holiday Inn Express Asunción Aviadores hotel located in the business and commercial district of Paraguay’s capital city. The property will be the first Holiday Inn Express hotel in Paraguay and the second IHG brand in the country, joining the Crowne Plaza Asunción.As IHG’s largest and fastest growing hotel brand globally, Holiday Inn Express currently has 85 properties located throughout Mexico, Latin America and the Caribbean. IHG has 239 hotels across all brands and more than 40,216 rooms throughout Mexico, Latin America and the Caribbean.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Banco Comafi

Buenos Aires-based Banco Comafi, an Argentine private capital bank, has appointed agency Midios as its new strategy and media planning agency.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Puma

Puma has appointed Havas Media to handle its global media buying and planning business, as of the beginning of 2019. The appointment follows a global review.Puma spent an estimated US$300m on measured marketing globally last year, according to global consultancy R3.

 

 

 

 

 

  • LATAM Airlines Group

LATAM Airlines Group has announced that it will offer non-stop flights between Santiago and Quito, Ecuador, starting from April next year. The airline group will operate four non-stop flights per week using the latest generation Airbus A320neo aircraft, with capacity for 174 passengers. LATAM Airlines Group flight LA548 (Santiago-Quito) will depart from Santiago’s Arturo Merino Benitez airport on Monday, Wednesday, Friday and Sunday at 06:00, arriving in Quito at 09:00.The route will complement LATAM’s daily non-stop service between Santiago and Guayaquil, increasing its seat capacity between Chile and Ecuador by 72,500 seats annually, equivalent to 62 per cent growth. From Quito, LATAM offers domestic connections to Guayaquil, Cuenca and the Galapagos islands.

 

  • United Airlines

United Airlines this weekend inaugurated year-round, daily nonstop service between Chicago O’Hare and León, Guanajuato, Mexico. United is the only U.S. carrier to offer nonstop service between Chicago and León, providing convenient one-stop service for business and leisure customers from 42 cities across the U.S., Asia and Europe. Tickets are available for purchase on united.com.United has operated service to León for more than 25 years from its hub at Houston’s George Bush Intercontinental Airport.O’Hare International Airport (ORD) is United’s hometown hub and the sixth busiest airport in the world. United operates more flights out of ORD than any other airlines and occupies nearly 80,000 square meters of terminal space at the airport. From Chicago, United flies to 22 destinations in MexicoLatin America and the Caribbean.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • FCCA

The Florida-Caribbean Cruise Association (FCCA), the trade association that represents the mutual interests between destinations and stakeholders in the Caribbean and Latin America and FCCA Member Lines, which operate 95 percent of global cruising capacity, is announcing that it has committed to a multi-year plan for its award-winning marketing campaign. Through the pledge, the FCCA will continue with its Caribbean Is Open / Caribbean for Everyone campaign, which began in September 2017 and has generated more than 5.77 billion impressions and shown a measurable improvement in Caribbean cruise bookings, while incorporating a tiered structure to open inclusion for more of the association’s partners in order to present a united front.New initiatives determined through collaboration by the FCCA and its partners will continue to use the campaign’s multifaceted approach to target both travel consumers and stakeholders, as well as the media.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • LATAM Airlines Group 

LATAM Airlines Group has revealed plans to serve Tel Aviv, Israel.The flight will be operated by LATAM Airlines from Santiago with a stop in São Paulo (SCL-GRU-TLV), subject to regulatory approval.The new flight will operate with three frequencies per week from the end of 2018, offering connections throughout Latin America.In October, the airline group announced three new international destinations: Rome (Italy), Lisbon (Portugal) and Boston (United States).With the four new routes, the airline group will offer flights to 144 destinations in 27 countries.LATAM Airlines Group is one of Latin America’s leading airline group, offering air services to around 140 destinations in 25 countries, and is present in six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru, in addition to its international operations in Latin America, Europe, the United States, the Caribbean, Oceania and Africa.

  • Oberoi Group

Grupo GDI closed an exclusive agreement with the Oberoi Group of India to develop the Oberoi Hotels & Resorts in the US, Canada, Mexico, Latin America and the Caribbean.This partnership with Grupo GDI will allow the Oberoi Hotels to make its debut in the Americas and expand the global reach of its hotels. Grupo GDI has already secured the sites for the first two Oberoi properties and a formal announcement with more details is anticipated by early 2018. Grupo GDI will handle all aspects of real estate ownership and development while the Oberoi Group will be responsible for branding and management. GDI estimates to invest approximately US$100 million in each of these two properties.The Oberoi Group, founded in 1934, operates more than twenty luxury hotels across the world under the luxury ‘The Oberoi’ brand.

 

  • World Airways

World Airways, a defunct airline that is mostly remembered as a Pan Am spin-off carrier, is being brought back to operational status by a group of American investors. According to a news report published by Bloomberg, World Airways will be revived as a discount airline that will fly Boeing 787aircraft to Asian and South American destinations.The new incarnation of World Airways will compete against Latin American airlines that have recently entered the budget airfare arena; however, these are carriers that have not given up on giving passenger perks despite the low ticket prices.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Goya Foods

Goya Foods, one of the largest Hispanic-owned food company in the United States, expands its North American Processing Center in Brookshire, Texas by adding 324,000 square feet of production warehouse, distribution warehouse, production office and auxiliary buildings. The expansion of this facility will help reach new consumers and strengthen the Goya brand throughout the United States and internationally including Latin America, the Caribbean, Europe, Africa, and Asia. The company produces more than 2,500 high-quality, affordable food products from the Caribbean, Mexico, Spain, Central and South America.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Marriott

American multinational hospitality Company Marriott International, Inc. is launching a review of its global media planning and buying business. This is the Company’s first formal media review since 2011 when it awarded MEC the assignment. Recently, MEC merged with agency Maxus to become Wavemaker. Sources said that Wavemaker would participate. Last year, Marriott merged with Starwood Hotels to become the world’s largest hotel company. Marriott International is headquartered in Bethesda, Maryland, in the Washington, DC metropolitan area.It has more than 5700 properties in over 110 countries and territories around the worldMarriott spent over US$232 million on ads in the U.S. in 2016 according to Kantar Media.

 

  • LATAM

LATAM Airlines Group announced its plans today to offer three new international routes in 2018 –Boston (United States), Rome (Italy), and Lisbon (Portugal) – all to its São Paulo/Guarulhos hub in Brazil, increasing connectivity from North America and Europe to Latin America.The city of Boston will be the sixth addition to LATAM’s offer in the United States. São Paulo is the most populated city in the southern hemisphere with over 12 million inhabitants. LATAM plans to offer flights from Boston Logan International Airport by mid-2018 – subject to regulatory approval – with more detail to be communicated in the coming months.Starting on March 16, 2018, LATAM Airlines Brazil will operate the route with Boeing 767 aircraft, offering 191 seats in Economy and 30 seats in Premium Business. There will be three weekly flights (increasing to five weekly flights in July 2018) from São Paulo to Rome, which will become the group’s second destination in Italy, after Milan.Tickets are now available at latam.com and other LATAM sales channels. (Check out our interview with Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group.)

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Campbell

The Campbell Soup Company has put its’ global media planning and buying account in review, Adweek reports. Incumbent agency is WPP and GroupM agency MEC which has held both U.S. and global media since 2006. Prior to that MEC was Campbell’s U.S. media agency beginning in 1999. Campbell spent some US$165 million on U.S. measured media in 2016, according to Kantar Media.

 

 

 

 

 

  • Emirates

Emirates marks its 10th year of service to Brazil this month, having carried over 2 million passengers since its first flight to Brazil in October 2007. The number of passengers carried annually in Emirates’ first year of operations – over 26,000 in 2007—has grown to over 288,000 passengers in 2016. In 2012, Emirates expanded its presence in Brazil by adding a daily service between Dubai and Rio de Janeiro. Underlining its commitment to the Brazilian market, Emirates started to operate the first-ever scheduled commercial Airbus A380 flight to South America in March this year. The most traveled destinations from Brazilian passengers over the last few years have been Dubai, Bangkok, Shanghai, Tokyo and Hong Kong.Emirates SkyCargo has also played an important role in connecting Brazil to the world, carrying more than 25,000 tons of imported cargo and more than 11,000 tons of exported cargo between Dubai and Brazil since 2007.Emirates currently serves two Brazil gateways with services to Dubai from Sao Paulo, operated by the A380, and Rio de Janeiro, operated by the Boeing 777-300ER. Passengers can also fly to Buenos Aires on board the Boeing 777-300ER from Rio de Janeiro.In October 2016, Emirates announced a codeshare and frequent flyer programme partnership with GOL Linhas Aéreas Inteligentes S.A (“GOL”) allowing customers to purchase connecting flights on both airlines.

 

  • IHG®

IHG® (InterContinental Hotels Group) announces the opening of the newly-built 140-room and 12 suites Holiday Inn Express® & Suites León – Aeropuerto hotel. Located just five minutes from Bajio International Airport, both business and leisure travelers will appreciate the location of the newest Holiday Inn Express property in Mexico.The hotel joins four other IHG properties open in city: Holiday Inn® León hotel, Crowne® Plaza León hotel, Holiday Inn León Convention Center hotel and Holiday Inn Hotel & Suites León Plaza Mayor hotel.  This new hotel, located at Carretera 45 Silao –León Km. 156, Col. Nuevo Mexico, Silao, Guanajuato, is near multiple industrial parks including Puerto Interior, Castro del Río and Fipasi, which are home to automotive companies such as General Motors, Ford and Volkswagen.

 

 

  • Holiday Inn Goiânia

IHG, (InterContinental Hotels Group) also announced the opening of the new-build 209-room Holiday Inn Goiânia hotel. This is IHG’s eighth Holiday Inn property in Brazil and the first IHG hotel in the Midwestern city of Goiânia, located about 130 miles from Brasilia, the nation’s capital. The new hotel is centrally situated near the city’s main thoroughfares and is in walking distance to the ‘Feira do Sol’ and ‘Feira da Lua’, banks, the Bougainville Shopping mall and local parks.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • AB InBev

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. US incumbent MediaCom has been awarded Mexico and parts of Latin America.Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York. MediaCom was assigned AB InBev’s media account in Argentina, México, Chile, Uruguay, Bolivia, Paraguay, Puerto Rico, Panamá, El Salvador, Honduras, Guatemala, Dominican Republic & The Caribbean.  AB InBev main brands in the region are Corona, Quilmes, Brahma, Presidente, Pilsen, Paceña and Pilsener. The account will be handled through three main hubs, based in Mexico, Argentina and the Dominican Republic.

 

 

  • LATAM Airlines Group

LATAM Airlines Group has inaugurated its non-stop service between Santiago, Chile and Melbourne, Australia.The carrier becomes the only airline to connect Latin America with the Victorian capital.The westbound flight (Santiago-Melbourne) is over 11,000 km long and will last 15 hours, making it the longest flight in LATAM’s history.The company will operate three flights per week between the two cities.LATAM currently operates seven flights per week from Santiago to Sydney (via Auckland, New Zealand). Each year, LATAM transports approximately 190,000 passengers between Latin America and Asia-Pacific.With the new service, LATAM estimates that it will transport an additional 77,000 passengers between the two continents each year.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  • Finca Flichman

Mídios, the media agency led by Héctor González, has been chosen by Finca Flichman to work on the development of its communication strategies and media planning.

 

 

 

 

 

  • SKYY VODKA

The San Francisco based drink is looking to position the Brand in the Brazilian market with the launch of the first part of its’ latest campaign. The spot and the OOH pieces were created by Artplan. Mark up developed activations and Purple Cow, the digital strategy. Outdoor media pieces are present in San Pablo, Recife, Salvador and Campinas squares.Vice Brasil participated in the project with branded content. SKYY vodka is produced by the Campari America division of Campari Group of Milan, Italy, formerly Skyy Spirits LLC.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Travel Marketing is going to play an important role at our ninth annual  PortadaLat conference next month in Miami. Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group will be one  the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.

Subscribe to Portada Travel Marketing Updates!

Portada: We understand that you recently launched and implemented a  low cost airline strategy. Can you please explain?

Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group: “We are switching to a different business model in our Domestic Operations. Remember we operate domestic in the following countries: Argentina, Brasil, Chile, Colombia, Ecuador and Peru. We started with the buy on board (BOB) project. This is the first initiative of the new domestic business model. “Mercado Latam” will offer passengers a new on-board purchase concept with more and better food options -some with local flavor- allowing each passenger to discover, choose and create their on-board experience. Mercado Latam has been implemented in Colombia, Peru and Chile so far and will be implemented in Argentina, Ecuador and Brasil this year.  We are also introducing Branded Fares and unbundling different attributes like luggage, seat selection and others, allowing the passengers to choose their fare according to the type of trip they are doing, paying only for what they need. This will translate in fare decreases of up to 40%.”

Portada: How are  you marketing this strategy to your prospect customers in the U.S. Canada and the Caribbean? (including your media plan)

P.C:  SVP ‎Latam Airlines Group:“The U.S . and Canadian markets are used to this type of product, it has been a local reality for quite a long time. Passengers will benefit from lower prices since they will be able to cater their product according to their needs. We have an important percentage of our sales via www.latam.com, and all the information about the new business model and each fare attribute is well described. Information will be also available in the GDS’s and we are email contacting our BBDD with all the relevant information.”

Portada: Why didn’t you go for the ultra low-cost segment (e.g. Spirit and Ryan Air)?

P.C:  SVP ‎Latam Airlines Group.: “Our business model is different. On top of the Domestic flights we currently operate Long Haul flights between South America and US, Europe and Australia. We also operate Regional flights within South America. This makes our value proposition different. We operate wide and narrow body aircrafts, etc. Our Corporate passengers use our entire network and we are keen on covering all of their needs in our flights. There is also an unveiled opportunity to increase domestic traffics in the Region. There is a huge gap when compared to more mature markets like US and Europe. This is the gap we are trying to fill with the new business model.”

Digital Technology is the base for our customer acquisition strategy in the U.S. We target all customers across the purchase funnel, from those who are in the early and “dreaming” stage to those who are ready to travel and seeking for the correct flight and fare.

How do you use marketing technology to acquire new customers?

P.C:  SVP ‎Latam Airlines Group.: “Digital Technology is the base for our customer acquisition strategy in the US. We target all customers across the purchase funnel, from those who are in the early and “dreaming” stage to those who are ready to travel and seeking for the correct flight and fare. Digital Marketing has allowed us to know what our passengers are looking for, which destinations, which dates, price ranges, etc, and with all this data we are able to reach them with correct and relevant information maximizing each contact with them.”

In the U.S., the word  “Latam” is also used to refer to the Latin American region. We are leveraging on this fact relating our brand to the Region and positioning ourselves as the experts and best option to fly to and within the Region.

Portada: What role does “Latin America as a concept” play in LatAm’s marketing strategy?

P.C:  SVP ‎Latam Airlines Group.:” Latam is the new brand for the merger of Lan and Tam airlines. In the U.S .Latam is also used to refer to the Region (Latin America). We are leveraging on this fact relating our brand to the Region and positioning ourselves as the experts and best option to fly to and within the Region.”

Portada: What do you think are the key features of a successful marketer in the Travel sector?

P.C:  SVP ‎Latam Airlines Group.: “In a nutshell a successful marketer should be able to know who their market (current and potential) is. What are their different needs according to where they stand in the purchase funnel and be able to drive and convert those passengers down the funnel poking them with the correct value proposition.”

PortadaLat Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):  
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY  (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot and start the PortadaLat journey!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 :::  LATAM Airlines Group –  Interpublic Group ::: Pullmantur – Vizeum  ::: El Banco Industrial – Innovation Media ::: Grey Latin America – Nexos Publicidad ::: Pereira & O’Dell – Timberland ::: Kiwi tour – ‘Bike Ecuador and Colombia’:::

  • LATAM Airlines/LatAm

descargaLATAM Airlines Group, which operates the LAN and TAM brands, has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.Five large agency holding companies participated in a competitive review, which began in March of this year. The selection process considered the presence of each agency’s network in the region where LATAM Airline Group companies operate.LATAM’s new marketing and communications partner will be responsible for planning, creative, media, performance, social networks and CRM in the 24 countries where TAM and LAN currently operate.The IPG team will be led by McCann Worldgroup and IPG Mediabrands, and includes talent and tools from McCann, Initiative, Reprise, Cadreon, MRM//McCann and Craft, as well as from a senior IPG corporate executive.

  •  Pullmantur/México

aqyNWPod_400x400The Spanish cruise line Pullmantur, owned by Royal Caribbean Cruises, has announced that Vizeum, which belongs to Aegis Dentsu Network, is the media agency chosen to promote Antilles and South Caribbean in Latin America. The campaign will be held in Argentina, Chile , Uruguay, Paraguay, Bolivia, Ecuador, Peru, Colombia, Venezuela, Panamá, Costa Rica, Mexico, Honduras, Nicaragua, El Salvador and Guatemala, between September 2015 and April 2016. The main media in which it will develop will be press, OOH and video to activate digital and social networks. This destination starts and ends in Panama, and is available at Colón, Cartagena de Indias, Curaçao, Bonaire and Aruba ports.

  • El Banco Industrial/ Argentina

cb268f107f39833d74e0e38a9b8ac316_400x400The BIND(Banco Industrial) has re-elected Innovation Media to continue providing strategy services, buying and negotiation of offline and online media. The agency, created in January 2014, has among its clients Saenz Briones, CCU Argentina, Genomma Lab, La Paulina, Staples and Cámara Argentina de la Sidra.

  • GREY LATIN AMERICA

5MILP2yL_400x400Grey Latin America has announced its official affiliation with the Panamanian agency Nexos Publicidad, as part of Grey Latin America’s plan to strengthen its network within the region. Nexos is part of Star Holding, the biggest group of advertising and communications firms in the Panamanian market, which maintains a solid relationship with the WPP Group through the representation of several WPP brands. Thus, Grey Latin America reaffirms its commitment to the region and the expansion of the network. Nexos Grey is both a dynamic and strategic advertising agency with over 30 years of experience. Some of Nexos Grey’s most distinguished clients are Copa Airlines, Ford, Lincoln, Banco Ficohsa, Tempo Design and TeleRed.

  • Timberland/Global

FqSJ6RLo_400x400Pereira & O’Dell has been named the new global creative agency for clothing and footwear brand Timberland after a review.The agency will manage the account out of its New York office, which will be responsible for brand and seasonal strategy across multiple channels including digital, print and outdoor, according to a statement.The brand in 2013 launched a rebranding called “Best Then. Better Now.”Pereira & O’Dell, according to the company, will develop bold, innovative campaigns with these findings in mind to further Timberland’s evolution. Work is expected to launch in Spring 2016.Last year, Timberland, which is owned by VF Corp., named MDC Partners’ Assembly as its media agency as the company sought a more digital-centric strategy. The company in recent years has not have a global agency of record. VF Corp. spent a total of about US$123.2 million on U.S. measured media last year, according to Kantar Media. Its biggest brand by spending is Lee, which had close to US$41 million in measured media spend. Wrangler is the second biggest spender with about US$31 million. Timberland, according to Kantar, is on the smaller end of the spending spectrum, with about US$10 million spent on measured media in the U.S. in 2014.

  • Kiwi tour/ LatAm

Kiwi tour firm launches unique ‘Bike Ecuador and Colombia’ cycle tour.A New Zealand tour operator specialising in South American trips has successfully pioneered a new month-long cycle tour of Ecuador and Colombia.Latin Link, run by Wanaka-based Gary and Francis Tate, has been running tours to the continent since the early 90’s.As a long-time mountain biker, Gary had ridden parts of Ecuador in 2013, and had visited Colombia a number of times.Mr Tate says that in fact the fully-guided tour had been a long time in the planning; issues to overcome included “finding decent quality bikes” in the two countries, and “being able to link all the stops together in a cost-effective manner. “