L Catterton


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 


  • LATAM Airlines

One of South America’s largest air carriers, LATAM Airlines, completed its first-ever direct flight from Latin America to Israel.The trip took place from the Chilean capital of Santiago via São Paulo/Guarulhos-Governador André Franco Montoro International Airport to Ben-Gurion International Airport outside of Tel Aviv. This is the sole direct route from Latin America to Israel, and will function once a day on Sundays, Tuesdays and Thursdays.From January to November of this year, Israel has experienced 146,000 tourists from Latin America—a 62 percent increase compared to 2016, according to Israel’s Tourism Ministry. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.



  • W Hotels

W Hotels Worldwide, part of Marriott International, has announced the opening of W Costa Rica – Reserva Conchal, the first W hotel in the country.W Costa Rica is located within a 2,300-acre nature reserve just minutes from Tamarindo, an internationally-renowned surf spot that has earned a reputation among amateur and professional wave enthusiasts. With more than 75 hotels in 50+ destinations worldwide, W Hotels & Resorts offer luxury, boutique hotels with a unique focus on design, music and fashion.




  • Bodega Luigi Bosca/ L Catterton

Bodega Luigi Bosca | Familia Arizu, one of the oldest and most renowned wineries in Argentina, announced that it has received a significant strategic investment from the Latin American fund of L Catterton, the largest and most global consumer-focused private equity firm in the world. Through its investment, L Catterton will partner with the Arizu family to support the global growth of the winery’s iconic brands and their long-term vision to expand into the most important international markets. Terms of the transaction were not disclosed.Bodega Luigi Bosca will continue to be run and managed by the Arizu family, who have built and developed the prestige and preeminence the winery enjoys today.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Delta Air Lines

Delta Air Lines, strengthened by its deep ties with Aeromexico, is relaunching nonstop service between Minneapolis-St. Paul and Mexico City. The year-round, daily flight is slated to begin June 8. It marks Delta’s third announcement of a new international destination for Minneapolis-St. Paul International Airport this year. Delta flew between its Twin Cities hub and Mexico’s capital city several years ago, but didn’t have enough passengers to support the route and ceased service in August 2011. Since then, Delta and Aeromexico have formed a close joint venture — with Delta owning 49 percent of the Mexico-based carrier — which expands connecting traffic in both cities and increases the route’s chance of success.Aeromexico is the largest airline in Latin America and Mexico City’s Benito Juarez International Airport is the region’s busiest airport. MSP passengers connect there to 41 other destinations in Mexico and Latin America, MSP officials said.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • L Catterton/ Cholula

Greenwich-based private equity firm L Catterton is acquiring Jose Cuervo-backed mexican hot sauce producer and distributor Cholula. Manufactured in Chapala, a town in the Mexican state of Jalisco, Cholula is named after the 2,500-year-old city that is Mexico’s oldest inhabited municipality. The product line was introduced to the U.S. market in 1989 and became identifiable for its distinctive mix of piquin and arbol peppers and its colorful packaging capped with a round wooden top.The financial terms of the acquisition were not disclosed. The transaction was a collaboration between L Catterton’s Flagship Buyout Fund and L Catterton Latin America.



  • Gol

Brazilian airline Gol will lease 11 Boeing aircraft from Irish aviation financier Avolon from next year.Avolon said on Monday that it has agreed to lease 11 of the Boeing 737 Max 8 craft that it has on order from the US manufacturer to Rio de Janeiro-based Gol.The Irish company intends to begin delivering the planes to Gol from the middle of next year.Felipe Campos, Avolon’s head of Latin America, pointed out the craft would boost the airline’s efficiency and reliability and allow Gol to expand.Gol is listed in New York and Sao Paulo. It had revenues of US$9 billion last year and profits of US$70 million.The carrier has almost 40 per cent of Brazil’s domestic air travel market and around 10 per cent of its international traffic.



  • Karisma Hotels & Resorts

Karisma is expanding with Nickelodeon, Margaritaville hotel brands. Karisma Hotels & Resorts, which has several resort brands under its umbrella, has already made quite the name for itself in the Mexican Caribbean as well as Jamaica and the Dominican Republic. When it comes to expanding, it is showing no signs of slowing down.Karisma is most focused on at the moment, Nickelodeon and Margaritaville, an All-Inclusive Experience by Karisma.The plan is not to bring massive hotels to smaller islands. The primary reason that Karisma envisions Margaritaville on smaller islands is that the Margaritaville hotels are flexible, from small hotels of 100 to 200 rooms on up. As for Nickelodeon, the next one to open will be in Riviera Maya in 2020. Karisma is looking at expansion opportunities for Nickelodeon all over Latin America, where Poling said brand awareness is strong.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.




Mahindra Vehicle Sales & Service announced the appointment of Global X-Sports LLC as exclusive distributor of its ROXOR vehicles in Latin America and the Caribbean. Representing multiple premium brands in the region as well as having extensive experience in powersports vehicles, Global X-Sports is perfectly aligned to represent Mahindra’s new ROXOR products.ROXOR is a fully customizable off-road only, turbo-diesel vehicle designed to handle the toughest of jobs and most rugged terrain.



  • Bespoke Travel Group

The Bespoke Travel Group, the company behind luxury travel brands Bespoke Brazil and Bespoke Latin America, has rebranded under the name Humboldt. The travel company, which specialises in luxurious tailor-made packages to Latin America, have changed their identity to exemplify the adventurous and exclusive nature of their products, as they expand into other parts of the world.Since their establishment in 2011, the Bespoke Travel Group has gained a strong reputation and loyal customer base for their individual five-star packages to Brazil and South America. Featuring a copper sextant to represent discovery, the new brand identity will allow the company to continue their expansion into other areas of the world.To develop the brand, the Norfolk-based company employed Full Mix Marketing.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Ikea ::: GOOD THiNS /Mondelez International  ::: Bodytech Corporation – Catterton ::: “Agolescentes”, Volkswagen Latinoamérica ::: Hilton Garden ::: United Airlines :::

  • Ikea

descargaFurnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Read more.

  • GOOD THiNS /Mondelez International 

Mondelez International Introduces New Savory Snack Brand, GOOD THiNS. The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors  and bakes each piece without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.GOOD THiNS will be available in eight varieties at launch:The Potato Ones! (With 60% less fat than the leading regular fried potato chip), Original, Spinach & Garlic, Sweet Potato, The Chickpea One! (Made with real chickpeas), Garlic & Herb, The Rice Ones! (Gluten-free), Veggie Blend, Simply Salt, Poppy & Sesame Seed and Sea Salt & Pepper.Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.GOOD THiNS is currently rolling out nationwide at a suggested retail price of US$3.69 per box.

  •  Bodytech Corp

logo_bodytechBodytech Corporation (“Bodytech”), the second-largest gym company in Latin America, has announced a significant growth capital investment by Catterton, the largest consumer-focused private equity firm in the world. Catterton’s investment will be used to support and accelerate Bodytech’s continued growth throughout Latin America. Terms of the transaction were not disclosed.Bodytech has more than 140 locations in Colombia, Peru and Chile. Its offerings include full service gyms (via the Bodytech & Sportlife brands), high performance gyms (Bodytech Sports Medicine), gyms for kids (Bodytech Active Kids) and Life Fitness gym products sold for personal and commercial use. Bodytech is focused on building full-service gym locations.Bodytech has approximately 280,000 customers and has grown its annual revenues by 20 percent per year in recent years.

  • “Agolescentes”, Volkswagen Latinoamérica

descarga (3)Kepel & Mata has conducted Volkswagen latest campaign for Volkswagen Gol Latin America. The story is available online in the website www.agolescentes.com. The campaign shows a couple’s journey through Latin America on their own Volkswagen Gol. This is a 100% digital and multiplatform effort. Client’s supervision was in charge of Giselle Fiumara, marketing for VW Latin America.

  • Hilton Garden

D4G5V5rB_400x400Hilton Garden InnHilton Worldwide‘s brand of hotels, has announced the opening of Hilton Garden Inn Iquique in the capital city of Chile’s Iquique Province and Tarapacá Region. The hotel boasts 123 guest rooms, most offering ocean views, and a central location within walking distance of the popular Cavancha and Playa Brava beaches. Hilton Garden Inn Iquique represents the company’s fifth hotel in Chile and latest addition to the brand’s growing portfolio of more than 650 hotels worldwide.


  • United Airlines

sA1V-rRi_400x400United Airlines has submitted its formal application to the U.S. Department of Transportation (DOT) for authority to provide service from four of its largest U.S. gateway cities – Newark/New York, Houston, Washington, D.C.and Chicago – to Havana’s José Martí International Airport. If approved, United will be one of the first U.S. airlines to offer customers daily, nonstop scheduled service to Cuba.United’s proposal to DOT outlines its planned service to Havana from hubs serving four of the country’s largest Cuban-American populations. The service would include a total of 11 roundtrip flights per week with daily service from Newark Liberty and one additional Saturday flight (eight weekly flights), along with a Saturday-only flight from Houston George Bush Intercontinental, Washington Dulles and Chicago O’Hare (three weekly flights). If United’s application is approved, service to Havana on these routes will be operated with United Wi-Fi-equipped Boeing 737-800 two-cabin aircraft featuring 16 United First, 90 United Economy and 48 extra legroom United Economy Plus seats.United launched UnitedtoCuba.com to create awareness of the significant economic and competitive benefits the airline’s service would provide.