A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- American Family Insurance
Siempre Mujer, the Spanish-language magazine for Hispanic women in the U.S., is partnering with Univision Radio the No. 1 Spanish radio network in the country, to invite Hispanics in Chicago to participate in the “Pursue Your Dreams” financial seminar, presented by American Family Insurance. The presentation will be led by Fernando Almanzar, a financial journalist and host of Cuentas Claras, a personal finance show on Univision America that provides information to help Hispanic listeners better manage their finances.The seminar aims to shed light on the tools available to Hispanics to help them realize their dreams by taking control of their personal finances. The seminar will take place on Saturday, October 26, in Chicago. Latinos unable to attend the seminar in person will have the opportunity to attend via a live webinar and ask questions.
- Kia Optima
In the latest advertising campaign for the 2014 Kia Optima, the Korean manufacturer went the extra mile to tailor TV spots specifically intended for the Hispanic community in the United States.
- Unified Grocers
With the launch of a new Hispanic marketing initiative for 2014, Unified Grocers, Inc. , a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States, is actively pursuing shopper marketing dollars on behalf of the largest “virtual” Hispanic chain in the country — the more than 400 Hispanic retail locations it serves throughout the Western United States.These retail locations combined serve about five million shoppers a week, generating more than $5 billion in annual sales. Unified is partnering with key brands to harness that collective power with its two new programs: ¡Celebremos! and Mercado Savings.”We’re presenting something very powerful and different,” says Nancy López-Pedroza, Unified’s Regional Marketing Manager, Retail Marketing Services. “Extensive research went into the planning phase in which 35 manufacturers and 12 retailers gave their insights into areas of opportunity. Created solely for the Latino shopper, ¡Celebremos! and Mercado Savings reflect Unified’s strong commitment to the Latino community and they will be a powerful force in generating sales and establishing customer loyalty for our supplier and retail partners.”
- Avocados from Mexico
Avocados From Mexico has launched its first-ever national marketing campaign, “Avocado All-Stars,” designed to leverage the Major League Baseball (MLB) playoffs and show how Mexican avocados can help “green up” consumers’ game-day snacks with nutritious guacamole and other avocado-rich dishes, as an alternative to mayonnaise. As a fully integrated campaign, the Avocado All-Stars promotion includes national TV advertising during post-season MLB coverage on TBS; national print advertising in People and Entertainment Weekly, including placement in People’s Best Dressed issue; a national sweepstakes, with a chance for two participants to each win a $5,000 grocery gift card; a dedicated landing page with social integration; retail displays and promotion; and digital, social media and public relations support. The promotion is part of a larger consumer campaign designed to differentiate and distinguish avocados from Mexico from those of other countries, as well as from processed avocado products.
Just two years after the merged media company named a bunch of new agencies to handle its more than $1 billion in media spending, it is talking to those agencies about a possible review, according to an Adweek report, citing unnamed sources. Currently, MediaVest handles the cable business; Starcom does the theme park business; Maxus handles NBC, including Universal Studios; and Mediacom handles overseas business.
- Spirit Airlines
Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage, Adweek reports, Sources identified the contenders as The Richards Group in Dallas, Barkley in Kansas City and Walrus in New York. Final presentations will take place tomorrow at Spirit’s headquarters in Miramar, Fla.The winner will succeed Siquis in Baltimore. Ark Advisors in New York is managing the process. Ark referred calls to Spirit, which could not immediately be reached.
Spirit makes more than 200 daily flights to some 50 destinations in the U.S., Latin America and the Caribbean. It bills itself as a more affordable alternative to bigger airlines, with, for example, lower base fares.
- Converse (Nike)
Nike-owned Converse is on track to double its sales over the next few years and it’s looking for a media buying and planning agency to support that growth, AdAge reports.The Andover, Mass-based sneaker and apparel brand, best known for its retro “Chuck Taylor” product, is in the midst of a media agency review, according to multiple executives familiar with the matter. Contenders include Publicis Groupe’s MediaVest, Omnicom’s OMD and independent Horizon.
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