What: The latest TV spot for the 2014 Kia Optima specifically targets the Hispanic segment.
Why is it important: Manufacturers in all industries are acknowledging the purchasing power of Latinos in the United States.
In the latest advertising campaign for the 2014 Kia Optima, the Korean manufacturer went the extra mile to tailor TV spots specifically intended for the Hispanic community in the United States. (Click here to watch one of them).
The 33-sec. TV commercial highlights the features that make for the new Optima’s value, showing the top priorities a typical Hispanic customer demands: high-tech amenities, turbocharged performance and redesigned front and rear fascias, as well as safety gear like Blind Spot Detection.
“The new spots help to increase Kia’s presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with, while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled”, said Michael Sprague, executive vice president of marketing & communications, KMA.