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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Scotiabank has named María Teresa Arana Marketing Manager. Arana joined after working for almost a decade at Siman Group.

 

 

 

 

Rafael Alférez has joined Kia Motors as Marketing Director for Iberia. The executive joined from BMW where he held the same role.

 

 

 

 

Colombia’s Channel 1 has named Ramiro Avendaño as its new President. Avendaño held the same position at El Heraldo since july 2016.

 

 

 

 

Romina Fernández has been appointed as CEO by Danone Nutrition Exports and will be responsible for the markets of Argentina and Colombia.

 

 

 

 

 Oracle has promoted  João Nunes to Alliances and Channels Director. Nunes joined the company in June 2013 as Sales Manager.

 

 

 

 

Avianca Brasil has appointed Alberto Weisser VP, who will also lead the sales area. The executive joined the company to replace Tarcisio Gargioni.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Kia Motors Spain has appointed Eduardo Dívar as new general manager. He has over 25 years of experience in the automotive industry, and was previously filling the role of commercial manager since 2013.

 

 

 

 

 

AB InBev has named Felipe Ambra new VP for the Corona brand. He had previously filled the role of marketing director in Central America and the Caribbean.

 

 

 

 

 

The World Federation of Advertisers  (WFA) has appointed Philip Perez as president of the Cámara Argentina de Anunciantes (CAA).

 

 

 

 

 

 

Argentine software company NeuralSoft has appointed Germán Viceconti as new marketing and business manager, as reported by AdLatina.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Chipotle Mexican Grill

descarga-7Following a 4-month review, Chipotle Mexican Grill has finally appointed agency Venables Bell & Partners for creative advertising duties and agency MullenLowe Mediahub to handle media planning and buying business. Boston-based Mediahub is the global media planning and buying arm of MullenLowe Group, and represents a variety of brands including JetBlue, Netflix, Bose and Shinola, among others. Chipotle spent US$69.3 on advertising and marketing in 2015 according to its annual report for that year. Chipotle will continue its work with incumbent Omnicom’s GSD&M through the duration of its “Ingredients Reign” campaign.

  • KFC

descarga-1Yum Brands’ KFC has appointed Publicis’ Mediavest-Spark to handle its media planning and buying in the United States after a four-month review that began last September. Incumbent WPP’s MEC did not defend. Mediavest Spark will take over all media work on January 30.The assignment includes U.S. media planning and buying across all channels, including digital and social media. Wieden & Kennedy handles KFC’s creative while Edelman handles public relations.KFC spent US$218.8 million on measured media in 2015, according to an Ad Age Datacenter analysis of measured-media data from WPP’s Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Target Corp. / MLS

descarga-2MLS and Target just announced a landmark multi-year agreement that means Target will become the official partner of Major League Soccer beginning this upcoming season. In addition, Target becomes the official jersey/kit sponsor of MLS’ new Minnesota United FC franchise and official Retailer of U.S. Youth Soccer. Target will donate US$75,000 to the U.S. Soccer Foundation, which will support the after school program Soccer for Success.The partnership starts in 2017. Target’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2017, MLS’ 22nd season will include two new clubs (Atlanta and Minnesota), new stadiums (Atlanta and Orlando) and new landmark media rights partnerships in Canada with TSN and TVA Sports. The 2017  MLS season kicks off on March 3. The partnership is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key MLS Events. The deal also includes on-field branding and in-stadium activation rights.

  • Hyundai/Kia

_m06naep_400x400Hyundai Motor America is back for Super Bowl 2017 edition with a new Ad, according to Mediapost. The brand will film a 90-second documentary during the game that will capture some of the best Super Bowl moments. The spot will run in the “post-gun” slot, the first commercial break that immediately follows the conclusion of the game, prior to the trophy ceremony.  Hyundai will also release two teasers during the AFC and NFC Championship weekend. Innocean Worldwide is the creative agency behind the efforts. The brand’s Super Bowl marketing program will also include an on-site activation in Houston at Super Bowl Live. Kia Motors America will also release a Super bowl ad featuring actress Melissa McCarthy. Lexus Super Bowl spot will feature the voice of actress Minnie Driver.

https://youtu.be/p3IPvYaNLuw

  • Chevrolet

xtai37gz_400x400Chevrolet has consolidated multicultural/African American marketing for its main brand with Oakland-based Carol H. Williams Advertising after Brooklyn-based agency SpikeDDB handled that business for more than 6 years. SpikeDDB, partially owned by Omnicom, will no longer work on the main Chevrolet brand but will, however, retain its multicultural agency of record status on Cadillac. McCann’s Casanova has been Hispanic AOR for Chevrolet since early 2014, when the automaker moved its business from LatinWorks.

 

 

 

  •  Johnnie Walker

descarga-9LA-based Latino soul band Chicano Batman and Johnnie Walker are proud to release a reimagined version of the iconic American folk song “This Land Is Your Land,” along with a music video, that is poised to be an inspirational message of hope for modern America. Johnnie Walker first reintroduced the lyrics of Woody Guthrie’s powerful anthem as spoken word with a :60 national TV spot in November 2016, launching the brand’s new campaign, Keep Walking America which celebrates cultural progress and America’s rich diversity. Chicano Batman give a fresh, vibrant sound to the decades-old classic, speaking to a new generation of Americans with the same hopeful messages of positivity, possibility and unity as the original.The song’s music video, created by Anomaly and directed by Ghost + Cow of ALLDAYEVERYDAY Production, takes people on a spirited journey through Chicano Batman’s local Los Angeles community, showcasing the many cultures that have influenced the band and have uniquely shaped our country. The music video can be viewed on the brand’s YouTube channel.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • TurboTax

TurboTaxcb_tt_pref_i_rgb®,  the tax preparation provider owned by Intuit, announced the launch of its 2017 advertising campaign. Titled “Relax There’s TurboTax,” the campaign includes the brand’s return and fourth consecutive appearance in America’s biggest football game (Super Bowl). The campaign includes five broadcast spots, in both English and Spanish, and web films showing reassuring conversations that happen between TurboTax experts and customers, played by celebrities Kathy Bates, DJ Khaled, David Ortiz and Karla Souza. A series of new spots, including “Kathy Bates Scary Dependents,” “David Ortiz New Job,” “DJ Khaled The Exercise Program,” and “Karla Souza Dependientes,” launched over New Year’s, during NFL and college bowl games, with additional spots rolling out over the next few weeks.The campaign includes media integrations, digital and social activations and will continue throughout the 2017 tax season in high-impact sports, entertainment and cultural moments—including a 45-second ad on Sunday, February 5 in America’s biggest football game.The campaign was created in partnership with independent advertising agency Wieden+Kennedy, based in Portland, Oregon and multicultural agency Grupo Gallegos.

https://youtu.be/gxYuHVDnL8o

      • Walmart

descargaWalmart has confirmed that it appointed Minneapolis-based Haworth Marketing + Media to handle AOR duties and its’ US$900 million U.S. media account with.Haworth will play a number of roles including media planning and placement, strategy for brand integrations and strategic partnerships in the marketing, media and entertainment arenas.

 

 

 

      • The U.S. Army

descargaThe U.S. Army has issued an RFP for its next ad and marketing program contract, valued at US$4 billion over ten years, Mediapost repots. IPG’s McCann is the current incumbent and is expected to defend. The base contract of the new pact would have an initial five-year term but potentially, the new agreement could span 10 years if options to extend are exercised. The work would cover marketing efforts for the “Active Army, Army Reserve, Army Civilian workforce, and the Army National Guard. In addition, campaigns may be required for influencer and multi-cultural markets.” It also includes development and production of creative; planning and purchasing of media; strategic planning/research; local marketing; event marketing; interactive marketing; promotions marketing; public relations; multi-culture advertising; as well as online and social media.

 

 

      • U.S. Bank

descarga-3Minneapolis-based U.S. Bank, which is operated by U.S. Bancorp, has appointed Crossmedia as its new media agency of record following a review. The bank spent US$45.7 million on measured media in the U.S. last year.

 

 

 

 

      • TD Bank

descarga-1TD Bank has appointed Havas Media U.S. as its media agency of record following a review. TD Bank spends around US$70 million annually on ads, according to Kantar Media.The incumbent was Tierney, part of Interpublic.Havas will be responsible for all of TD Bank’s media across video, print, digital, mobile and social marketing as well as analytics duties.TD Bank is one of the ten largest banks in the U.S., with more than 8 million customers and 1,200 locations primarily along the East Coast.

 

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price.

 

  • BMW

descarga-1Luxury automaker BMW has made agency changes in the U.S. KBS will remain the brand’s lead creative agency, but lose social media, CRM and web development assignments. Omnicom’s Critical Mass has been appointed  to handle web development following a competitive review. Interpublic Group’s UM, which won BMW’s North American media planning and buying account last July, will retain the account. BMW spent US$314.1 million on U.S. advertising in 2015, according to the Ad Age Datacenter.

 

 

  •  Kia Motors

descargaIndependent creative agency Grupo Gallegos is launching Kia Motors America’s first social media campaign targeting Hispanics. The campaign, #SantaEnCasa (Santa at Home), also marks the agency’s first social media effort for Kia. This year Kia has a “Holiday On Us” sales event that aims to “bring joy beyond the holiday season” by picking up the tab for the first two months and allowing consumers to postpone payment for five months. In order to showcase what joy beyond the holidays looks like, Grupo Gallegos has created a humorous campaign showing what happens when Santa comes to drop off presents on Christmas and then stays with a family well past the holiday.Encompassing five spots created by Grupo Gallegos, the campaign shows Santa as a fish out of water while doing daily chores at his new home away from the North Pole. For example, in the spot Medias (Socks), we see Santa folding laundry with the family’s mother, and Santa taking each sock and putting a gift in it like you would do so for a stocking. The campaign will launch on Kia Latino Facebook and on Instagram, and in addition to the five videos the campaign will include month-long content of Santa’s happenings as he encounters his new life outside the North Pole. The campaign will also be supported via paid media and with the hashtag #SantaEnCasa.

To get detailed contact information about the decision makers behind these campaigns, access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives. 20 new Leads have just been added. GET YOUR 1 WEEK FREE TRIAL! Contact Sales Research Manager Silvina Poirier if you have questions silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Comcast-Xfinity 

Comcast and creative agency Grupo Gallegos launched a bilingual campaign to promote the fact that the Xfinity X1 Voice remote works in both Spanish and English. By saying a command into the remote, consumers are able to toggle between English and Spanish. A TV spot (see below) has the tagline, “beautifully bilingual, como tú,” (beautifully bilingual, like you) .The campaign launched during the 2016 edition of Telemundo’s Latin American Music Awards on October 6 and will continue to run up to the Latin Grammy ceremony this Thursday in Las Vegas ad the last weeks of Univision’s reality show “La Banda” on December 11th. In print the campaign will be activated in the December/January issue of People en Español.

  • Constellation Brands 

latam_database-2Constellation Brands is announcing its most comprehensive arena sponsorship for Corona ExtraModelo Especial and Ballast Point by aligning with Barclays Center. The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, “official beer” marketing designations and a wide-ranging array of marketing assets.The new marketing alliance between Constellation Brandsand Brooklyn Sports & Entertainment has designated Corona Extra as the Official Import Beer Sponsor of Barclays Center, Modelo Especial as the Official Import Beer Sponsor of the Brooklyn Nets, and Ballast Point as an Official Craft Beer Sponsor of Barclays Center. Highlights of the sponsorship include marketing exclusivity in the imported beer category for Corona Extra and Modelo Especial. Check out today’s feature: An in-depth look into Constellation Brands’ Sponsorship of the Barclay’s Center.

  • Lexus

437718Lexus has announced the Launch of New Music Series and Live Music Showcase “VIDALEXUS Presenta: RPM – Reengineering Popular Music.” VidaLexus RPM is a weekly web series that takes audiences on a musical journey, exploring different Latin music genres. The series follows Latin pop singer Raquel Sofia as she travels to four U.S. cities  – Miami, New York, Chicago, and Los Angeles – to learn more about the types of Latin music that have had a strong a cultural presence in each region. The journey begins November 7 in Miami with Son Cubano, followed by a stop in New York to explore Salsa.  Created and produced by Lexus, RPM is part of an ongoing effort to engage the Latino community and celebrate the diversity of current and future drivers. RPM will be released on ImpreMedia’s network of websites, including LaOpinion.com, LaRaza.com, LaPrensa.com, and ElDiarioNY.com.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • Johnnie Walker

descarga-4Johnnie Walker’s new campaign Keep Walking America celebrates the cultural progress and diversity that represents the fabric of America today through a collection of stories.The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.This spirit of possibility and commitment to progress will inform all Johnnie Walker brand activity, including Flavors of America, a new cocktail program that highlights the stories and cross-cultural backgrounds of the American bartending community. It will feature modern cocktail recipes inspired by the holidays, traditions and authentic cultural flavors that have influenced the diverse group of bartenders involved in the program. Agency Anomaly NY was behind the effort. Carat handles media for Diageo’s Johnnie Walker.

 

  • Delta

htivxr-b_400x400Delta airline is launching its’ first branded campaign for the airline’s SkyMiles program together with its agency DigitasLBi Atlanta, according to Mediapost.  The “Go See With SkyMiles” creative effort includes a video featuring the backs of various people as they walk through landscapes and locations. The voiceover suggests how Delta can make these scenes a reality.   “Curiosity” will be featured on Delta In-Flight entertainment screens, Delta owned social channels, and Delta.com.

  • Kia

descarga-5 Kia will once again advertise in the Super Bowl. The auto brand confirmed that it will return to the game for the eighth straight year when Fox airs Super Bowl LI on Feb. 5. Agency-of-record David&Goliath will handle the creative work.Kia is the first automaker to confirm a Super Bowl ad buy. Toyota, which had appeared in five straight games, is not coming back for Super Bowl LI, which will be played in Houston.In addition to Kia, auto brands that ran 2016 Super Bowl ads included Acura, Buick, Honda, Hyundai, Jeep and Mini.
 

  • Ikea

Ikea U.S. is helping people celebrate Friendsgiving, the meeting where friends gather for a Thanksgiving meal before the actual holiday. Developed with agencies MEC Wavemaker and production company InHouse, IKEA is giving Friendsgiving kits to Uber users in New York City’s five boroughs. IKEA will raise awareness through its owned and paid social channels. Then, riders will be prompted again on November 19 to find the custom IKEA option in the app to request the IKEA Friendsgiving kit. They will receive IKEA dining products and holiday ingredients for six if they are one of the 200 users connected to a car carrying this package between 11 a.m.-2 p.m. ET. Outside of New York City, IKEA is working with food and social influencer Katie Quinn and Oh Happy Day lifestyle blogger Jordan Ferney to share videos (see below) on IKEA’s owned channels that demonstrate how to prepare meals using the kit’s contents.

  • Pizza Hut

ggThis holiday season, Pizza Hut and Xbox have teamed up to bring a new treat to the Pizza Hut Triple Treat Box – the chance to win an Xbox One S, the ultimate games and 4k entertainment system every hour from Nov. 7 through Dec. 24. That’s 1,140 free Xbox One S consoles.In connection with the return of one of its most popular offerings ever, the Triple Treat Box, customers will receive an entry code for a chance to win an Xbox One S and custom Pizza Hut designed red controller, as well as an offer for US$10 off an Xbox One game with each purchase of a Triple Treat Box while supplies last. The tri-level, holiday-themed Triple Treat Box from Pizza Hut will be available starting Nov. 7 for just US$19.99 and includes two medium one-topping pizzas (available on Hand Tossed, Thin N’ Crispy(R) or Pan), an order of breadsticks, a Hershey’s Ultimate Chocolate Chip Cookie and a chance to win holiday fun for the whole family with an Xbox One S and custom Pizza Hut red controller.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • quiroga Publicidad

Media Buying Agency quiroga Publicidad has opened an office in Orlando, FL targeting the U.S. Hispanic market. quiroga Publicidad has offices in several Latin American countries including Mexico, Colombia and Argentina. The agency’s clients include Nikon, Barcelo Hoteles and Alcatel.

  • Nissan

Azteca America announced that it has signed Nissan as presenting sponsor of the Liga MX Games on Azteca stations through March, 2016 in a total of 27 markets. This deal reflects the Station Group’s ongoing efforts to execute national marketing opportunities with local extensions for client partners.

  • KIA MOTORS

yyGwmBoj_400x400Telemundo and Kia Motors America (KMA) have partnered on the network’s brand new web series “El Maestro: Unplugged” , which launched on Thursday, May 21. Starring Latin Grammy® winner Luis Enrique, the ten-episode web series follows three up-and-coming artists as he offers advice on how to achieve success in the music industry. Luis Enrique will be featured in the 2016 Kia Sorento and each episode will feature an artist discussing his or her dream of making it in the music industry while taking an inspirational ride in the 2015 Kia Soul. The web series will roll out three new episodes each week, with the finale airing on June 11. This is the first time Kia and TELEMUNDO have partnered for an original web series, which will include on-air promotions and related digital activations.As the official sponsor of “El Maestro: Unplugged,” Kia’s sponsorship will include integration of the 2015 Kia Soul and 2016 Kia Sorento in each episode, a Kia-branded custom landing page for ‘El Maestro’ within Billboard En Español, and weekly social posts highlighting the Kia brand on Facebook, Twitter and Instagram.

      • Mondelez

6D3DK65E_400x400Mondelez has kicked off a review of its global media buying and planning business in an effort to consolidate its roster.The agencies competing to share for Mondelez’s global business are the company’s two incumbent global media agency networks, Dentsu Aegis Media and Starcom MediaVest. The groups will seek more business across five regions and multiple snack categories, including the company’s Gum and Candy, Biscuit and Chocolate divisions. Mondelez’s two incumbent regional agencies — PHD for UK and Madison in India have been invited to participate in the review.The review is expected to close by early fall, with appointments effective on Jan. 1.Mondelez, which touts snack brands like Chips Ahoy, Wheat Thins and Ritz, spent US$1.76 billion on measured media globally in 2013, according to Ad Age. In 2014, the company spent us$179 on measured media in the U.S., according to Kantar Media.In 2012, when it spun off from Kraft, Mondelez cut its roster to 4 media agencies from 12.

      • Modelo Especial

descarga (3)Constellation Brands has announced that internationally-renowned soccer players Clint Dempsey and Miguel Layún will serve as brand ambassadors for Modelo Especial, a pilsner-style lager brewed for 90 years in Mexico. The brand, which recently became the second most imported beer in the United States, has partnered with Dempsey and Layún as part of its summer marketing campaign, which begins today and centers around the sport of soccer.The summer campaign positions Modelo Especial as the “Official Beer of the Beautiful Game” and offers consumers a chance to win a trip to meet either Clint Dempsey or Miguel Layún and watch them play in a regular season match. Layún, a member of the Mexican national soccer team and star player for Watford, England, joins Clint Dempsey, the U.S. men’s national soccer team captain and Seattle Sounders FC player, to support the brand with a series of activation programs. Both players are expected to play in the 2015 CONCACAF Gold Cup, an international soccer tournament with 12 qualifying nations from North America, Central America and the Caribbean. The Gold Cup takes place in the United States from July 7-26, 2015.

      • “para chuparse los dedos”/KFC

descargaKFC has launched a new Hispanic marketing campaign called “ para chuparse los dedos,”  created by the Louisville-based KFC Hispanic agency of record, Scoppechio.The campaign announces the return of one of the most famous slogans in advertising history, “Finger Lickin’ Good™.”The new Hispanic work includes TV, digital, radio and out-of-home components to celebrate the Colonel’s timeless menu and the value Hispanic families place on a home-cooked meal. In the television spot, a young mother finds herself hosting a surprise family reunion when loved ones unexpectedly drop by. Stunned yet excited, she realizes she has nothing to feed them— but KFC saves the day. Everyone gathers to enjoy a family meal from KFC, featuring new Kentucky Baked Beans with Pulled Chicken, and, of course, KFC’s Original Recipe® chicken that is always “Finger Lickin’ Good™.”The Hispanic TV spots premier nationally May 25 on Univision, Galavision, UniMas, Telemundo, Fox Deportes, ESPN Deportes and Mun2.

  • Zico 

descarga (2)Jessica Alba is coming back for year two of Zico’s “Crack Life Open” campaign. The new summer ad comes as the coconut water category continues to expand beyond the confines of shelves at Whole Foods and into the mainstream. Zico sales increased from US$86 million in 2013 to US$115 million in 2014.Brand Zico spent a little more than US$8 million on measured media in 2014.For the sopt, Zico is expanding its multimillion dollar national campaign to more “digital, custom content and influencer programs across the U.S.” said Zico spokeswoman Amy Driscoll.Zico’s campaign is by David & Goliath, which picked up the account in February after it was previously handled by Butler, Shine, Stern & Partners.The brand is using Ms. Alba again because she juggles so many aspects of her life and is relatable to consumers, said Lorna Peters, Zico’s chief marketing officer, and David & Goliath’s Chief Creative Officer Colin Jeffrey. The ads feature illustrations of floral designs from illustrator Adam Larson that accompany images of Ms. Alba in a white dress set to a blue backdrop. The campaign features lines such as “Feel beautiful on the inside” and “Flourish from the inside out.”The campaign will be supported with print, out of home and digital ads as well as experiential, Ms. Peters said. Zico is owned by Coca-Cola Co.The campaign will be featured through out-of-home, digital and social in addition with its TV spot. We “didn’t want anyone to overthink coconut water,” Mr. Gallego said. “You should find simpler moments in life.”

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What: The latest TV spot for the 2014 Kia Optima specifically targets the Hispanic segment.
Why is it important: Manufacturers in all industries are acknowledging the purchasing power of Latinos in the United States.

In the latest advertising campaign for the 2014 Kia Optima, the Korean manufacturer went the extra mile to tailor TV spots specifically intended for the Hispanic community in the United States. (Click here to watch one of them).

The 33-sec. TV commercial highlights the features that make for the new Optima’s value, showing the top priorities a typical Hispanic customer demands: high-tech amenities, turbocharged performance and redesigned front and rear fascias, as well as safety gear like Blind Spot Detection.

“The new spots help to increase Kia’s presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with, while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled”, said Michael Sprague, executive vice president of marketing & communications, KMA.

Source: Motorward.