Tag

Kathy Carter

Browsing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • https://pbs.twimg.com/profile_images/983542117581516800/-qaNBZdk_400x400.jpgEnglish Premier League Manchester City inked a multiyear deal with dating app Tinder. This is the app’s first promotion in the sports market. Tinder is also partnering with Major League Soccer’s New York City Football Club.
  • Jake Reid has been named Sporting Club CEO and President of the Sporting Kansas City. Reid assumes his new role having served as Sporting KC President since January 2016. He joined the organization in 2010 as the Vice President of Ticket Sales and Service before his promotion to Chief Revenue Officer in 2012.
    “It’s as much about representing Kansas City as it is about representing Sporting. We’re still the second smallest market in MLS, but we feel like we’re punching way above our weight class, which is a great representation of our city,” Reid stated.
  • The USL has expanded its broadcast agreement with ESPN for the 2018 and 2019 seasons. The deal includes bringing more regular-season games to linear channels and making ESPN+ the league’s streaming subscription service in the US. There will now be six USL regular season games and the 2018 USL Cup aired on linear networks.

Subscribe to Portada daily Sports Marketing Updates!

  • NBC SportsNBC Sports’ broadcast of Manchester United’s win over Manchester City in the Manchester Derby, brought together a Total Audience Delivery average of 1.72 million viewers across all platforms. This represents the most-watched Premier League match in US history, according to Nielsen and Adobe Analytics. NBC delivered 1.35 million viewers, with 309,000 on Telemundo, and an Average Minute Audience of 59,800 across NBCSports.com and the NBC Sports app.
  • Italian team Roma agreed on a new back-of-shirt sponsorship deal with Hyundai, according to a report in Roman daily Il Tempo. According to the newspaper, the deal will run for three years, with a US$4.3 million-per-season contract. The club will have to end its two-year official car partnership with Volvo a year early.
  • Kathy Carter
    Kathy Carter

    Major League Soccer and Soccer United Marketing have announced that SUM president Kathy Carter is departing her role. Carter had been SUM president, which oversees the commercial arm of MLS and other soccer properties, since 2010. Recently Carter lost against runner-up Carlos Cordeiro to become U.S. Soccer president.
    “My time with SUM and MLS has been deeply meaningful – building and expanding the game has been my profession and my passion. I will remain a huge supporter of MLS and US Soccer and will be cheering loudly from the stands for our clubs and players,’ Carter stated.

Check out the stars of Portada’s Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!

Wells Fargo  announced the sponsorship of the Mexican National Team for the team’s annual U.S. Tour, beginning with yesterday’s game against Ivory Coast at MetLife Stadium in East Rutherford, N.J. The sponsorship further establishes Wells Fargo’s commitment to supporting soccer in the U.S., building on the company’s July 31 announcement of a national sponsorship of Major League Soccer (MLS). Both agreements run through 2016. Sponsorship of sports events is a big line item in the marketing budgets of major marketers. Particularly, those soccer oriented ones, which according to some estimates make up more than 60% of global sport marketing budgets.  Earlier this year CPG giant Unilever announced it is  expanding its sponsorship deal with the Mexican National Soccer team for three more years until 2015.

“Soccer is a growing sport in the U.S., with a dedicated fan base, and Wells Fargo is proud to support MLS, the Mexican Wells FargoNational Team and the ‘beautiful game’ of soccer,” said Jamie Moldafsky, Wells Fargo Chief Marketing Officer. “We believe this is an incredible opportunity to connect with local communities and soccer fans across the country to share Wells Fargo’s passion for their financial success, as well as the sport of soccer.” Through its sponsorship of the Mexican National Team, Wells Fargo secures a second national soccer platform to introduce and strengthen the Wells Fargo brand in the minds of the 90 million soccer fans across the U.S. The agreement also allows Wells Fargo and the Mexican National Team to work together on philanthropic and community programs during the team’s annual U.S. Tour.

MLS Sponsorhip

Wells Fargo unveiled its support of soccer during the 2013 MLS All-Star Game in Kansas City, KS.  These community programs complement similar efforts within MLS, where Wells Fargo is a presenting partner of the MLS WORKS Community MVP program, recognizing individuals who go above and beyond to make a difference in their communities. Each year, one Community MVP is selected to represent each of the 19 MLS clubs across North America. During the 2013 MLS All-Star Game, Bobby Samra, the 2013 grand prize winner, was presented with a $20,000 donation from Wells Fargo and MLS WORKS to help support the charity of his choice.

“We are excited to welcome Wells Fargo to the soccer family,” said Kathy Carter, President of Soccer United Marketing. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially.”