Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.
Posts Tagged ‘John Sandoval’
TurboTax has added a Hispanic-oriented ad in Spanish to its “Nothing to be afraid of” campaign, which addresses the fear of doing taxes. It is aimed at giving confidence to Latinos and ensuring relevance of TurboTax among acculturated and unacculturated consumers.
In a new article of our CONTENT MARKETING series presented by Skyword, we examine how two major CPG’s (P&G and Clorox) and one Beverage Company (Tampico) target the Hispanic demographic via Content Marketing activties.