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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • HP

NNNNHP has consolidated its US$600 million global media assignment with Omnicom’s PHD, Mediapost reports. PHD is the company’s traditional media agency and now has added the firm’s global digital media assignment. There was not a formal review.WPP’s Essence was the digital media incumbent.

 

 

 

 

  • “Keep Walking México” by Johnnie Walker

descarga (8)The agency La Doble Vida has released its latest campaign for Johnnie Walker called “Keep Walking México”. The agency led by Manuel Camacho won the account five months ago and this is the brand’s first local campaign in five years. Following the electoral effect in the United States, the dollar behavior and the gasoline price, among other factors, Mexicans began worrying about other things and Johnnie Walker has noticed that. The brand found a positive attitude among Mexican consumers regarding those difficulties. The new campaign seeks to stand out Mexican values especially among young Mexicans, inviting them to take the future into their hands and take action, and see all opportunities despite of the crisis. Mexico is one of Johnnie Walker’s five most important countries.The spot was under Daniel García and Manuel Camacho creative direction. In addition, the multiplatform campaign has tv, OOH, content, use of networks and PR. KTBO and Trensetera collaborated as specialized agencies.

  • Jeep

XZQM-mMF_400x400Fiat Chrysler Automobiles NV plans to begin producing a Jeep Wrangler-based pickup truck in late 2019, the head of the Jeep brand said.That truck does not have a name yet, but Jeep head Mike Manley and Fiat Chrysler CEO Sergio Marchionne are considering some historical Jeep names.Jeep will launch a new Wrangler SUV in the fourth quarter this year, Manley said. Fiat Chrysler is spending US$700 million at its Toledo Assembly Complex to retool the north plant to produce the new Wrangler.The Grand Wagoneer could be sold in certain global regions such as the Middle East, China, Latin America and some Asian markets. Analysts expect the luxury Grand Wagoneer will compete with SUVs from brands such as Range Rover.The company expects Jeep this year to exceed its 2016 global sales of 1.4 million vehicles.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • iguama

F3Bi2XF6_400x400Cross-border shopping leader iguama announced it has expanded its online shopping mall operations into Mexico, securing a larger share of e-commerce space which now totals seven countries in Latin America. The launch allows customers in Mexico access to iguama’s online retail partners, which include Overstock.com, Target, Juicy Couture, BCBG and many more.Founded in 2014, iguama, a cross-border shopping mall, offers savings on thousands of U.S. retail brands, while providing a secure cross-border shopping experience. All local customs, taxes and shipping are handled by iguama, removing international barriers from customers and guaranteeing delivery.According to the Latin American E-Commerce Report, Mexico is a leader in e-commerce and has substantial potential for online retail growth, with forecasts of us$11 billion in sales by 2018.

 

 

  • BlueFocus & 24×7 Comunicacao

1442f5aBlueFocus International, a wholly-owned subsidiary of BlueFocus Communication Group, and 24×7 Comunicacao, one of Latin America’s leading PR and communications agencies based in Sao Paolo, Brazil, announced a strategic partnership between the two companies.The partnership consists of co-development of cross-border marketing, business development opportunities and knowledge sharing enabling the companies to provide highly targeted and localized PR, communications and marketing solutions for global brands and organizations in China, Brazil and Latin America. As part of the extensive agreement, 24×7 Comunicacao has also entered into a partnership with BlueFocus eCommerce, a BlueFocus Communication Group company, to deploy eCommerce enablement solutions for Brazilian manufacturers targeting the rapidly growing and expanding Chinese eCommerce market. 24×7 Comunicacao will engage in sales and marketing work to promote the services and serve as the first line of contact with Brazilian companies. BlueFocus eCommerce will conduct all primary China-side web enablement, ecommerce marketing and storefront management while BlueFocus International will provide China market analysis, market entry strategy, PR, communications and marketing services to Brazilian businesses.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hilton

descarga-3Hilton  announced the signing of nine properties in Mexico that represent a number of Hilton brands, including Hilton Hotels & Resorts, Curio – A Collection by Hilton, Hilton Garden Inn, Hampton by Hilton and Homewood Suites by Hilton, as well as the company’s first dual-branded property in the country. These newly announced properties contribute nearly 1,200 rooms to the hotel company’s pipeline and will join the portfolio of more than 45 existing hotels in Mexico. The properties include: Hilton Guadalajara Midtown, The Fives Downtown Hotel Playa del Carmen, Curio Collection by Hilton,1970 Hotel Posadas Guadalajara, Curio Collection by Hilton, Zacatecas Centro Historico, Curio Collection by Hilton, Hilton Garden Inn Merida, Hilton Garden Inn Mexico City Santa Fe, Hilton Garden Inn and Homewood Suites by Hilton Saltillo, Hampton Inn by Hilton Cancun.

  • Park Inn by Radisson

imagesThe Park Inn by Radisson Barrancabermeja, Colombia has opened. Located in Colombia’s Barrancabermeja’s commercial area, the 95-guestroom hotel is in close proximity to the Centro Commercial Las Maravillas shopping mall and a short distance from the Yariguíes Airport.Accommodations include natural lighting, free internet and vibrant decor. The property also offers a Terrace Restaurant & Bar as well as select amenities including a whirlpool and full-service fitness facility. A complimentary breakfast is available at the hotel’s on-site restaurant, Yariguies Restaurant, which features a locally inspired menu of Columbian cuisine.

  • Hero MotoCorp

descarga-4Hero MotoCorp forays into the Argentinian market with the global launch of its 125cc bike ‘New Glamour’ as part of its aggressive global expansion plans.The company has already roped in former Argentine soccer star Diego Simone, the current coach of Spanish club Atletico de Madrid, as its brand ambassador to push its products in the South American nation.South America is an important market for the firm, a fact borne out by its first overseas manufacturing facility in Colombia.Hero MotoCorp has appointed Marwen SA as its distributor in Argentina. Argentina is the 35th global market for Hero MotCorp.

  • Mopar

6mc4gvnu_400x400The service and parts brand of Fiat Chrysler Automobiles, Mopar, which turns 80 this year, is in full expansion mode in Latin America and elsewhere to support the growth of Jeep.Mopar is in expansion mode in Latin America to support the growth of Jeep, a process that follows the opening in 2015 in Brazil of the first assembly plant for FCA’s off-road brand in that region.Mopar is simultaneously investing in Latin America to modernize its installations, build a new large parts distribution center in Sao Paulo and develop specific parts for local markets.A portion of that investment program includes the opening in the northeastern Brazilian state of Pernambuco of Mopar’s first custom vehicle shop in Latin America.The new facility seeks to replicate one of Mopar’s biggest success stories in the United States.

  • iguama

descarga-2iguama, the cross-border e-commerce serving Latin America, announced a US$5 million Series A financing round led by technology venture capital firms Kibo Ventures and PeopleFund.The company provides consumers in Latin America access to U.S. retail brands typically not available for purchase in local malls. Founded in 2014, the company is the first cross-border e-commerce shopping club where members receive competitive pricing on popular U.S. merchandise, exclusive deals, promotions, and savings on purchases from renowned merchants such as Nordstrom, BCBG, Target, Overstock, Juicy Couture and more. All local customs, taxes and shipping are handled by iguama, removing international barriers from customers and providing a seamless shopping experience.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.