A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier [email protected].
Hilton announced the signing of nine properties in Mexico that represent a number of Hilton brands, including Hilton Hotels & Resorts, Curio – A Collection by Hilton, Hilton Garden Inn, Hampton by Hilton and Homewood Suites by Hilton, as well as the company’s first dual-branded property in the country. These newly announced properties contribute nearly 1,200 rooms to the hotel company’s pipeline and will join the portfolio of more than 45 existing hotels in Mexico. The properties include: Hilton Guadalajara Midtown, The Fives Downtown Hotel Playa del Carmen, Curio Collection by Hilton,1970 Hotel Posadas Guadalajara, Curio Collection by Hilton, Zacatecas Centro Historico, Curio Collection by Hilton, Hilton Garden Inn Merida, Hilton Garden Inn Mexico City Santa Fe, Hilton Garden Inn and Homewood Suites by Hilton Saltillo, Hampton Inn by Hilton Cancun.
- Park Inn by Radisson
The Park Inn by Radisson Barrancabermeja, Colombia has opened. Located in Colombia’s Barrancabermeja’s commercial area, the 95-guestroom hotel is in close proximity to the Centro Commercial Las Maravillas shopping mall and a short distance from the Yariguíes Airport.Accommodations include natural lighting, free internet and vibrant decor. The property also offers a Terrace Restaurant & Bar as well as select amenities including a whirlpool and full-service fitness facility. A complimentary breakfast is available at the hotel’s on-site restaurant, Yariguies Restaurant, which features a locally inspired menu of Columbian cuisine.
- Hero MotoCorp
Hero MotoCorp forays into the Argentinian market with the global launch of its 125cc bike ‘New Glamour’ as part of its aggressive global expansion plans.The company has already roped in former Argentine soccer star Diego Simone, the current coach of Spanish club Atletico de Madrid, as its brand ambassador to push its products in the South American nation.South America is an important market for the firm, a fact borne out by its first overseas manufacturing facility in Colombia.Hero MotoCorp has appointed Marwen SA as its distributor in Argentina. Argentina is the 35th global market for Hero MotCorp.
The service and parts brand of Fiat Chrysler Automobiles, Mopar, which turns 80 this year, is in full expansion mode in Latin America and elsewhere to support the growth of Jeep.Mopar is in expansion mode in Latin America to support the growth of Jeep, a process that follows the opening in 2015 in Brazil of the first assembly plant for FCA’s off-road brand in that region.Mopar is simultaneously investing in Latin America to modernize its installations, build a new large parts distribution center in Sao Paulo and develop specific parts for local markets.A portion of that investment program includes the opening in the northeastern Brazilian state of Pernambuco of Mopar’s first custom vehicle shop in Latin America.The new facility seeks to replicate one of Mopar’s biggest success stories in the United States.
iguama, the cross-border e-commerce serving Latin America, announced a US$5 million Series A financing round led by technology venture capital firms Kibo Ventures and PeopleFund.The company provides consumers in Latin America access to U.S. retail brands typically not available for purchase in local malls. Founded in 2014, the company is the first cross-border e-commerce shopping club where members receive competitive pricing on popular U.S. merchandise, exclusive deals, promotions, and savings on purchases from renowned merchants such as Nordstrom, BCBG, Target, Overstock, Juicy Couture and more. All local customs, taxes and shipping are handled by iguama, removing international barriers from customers and providing a seamless shopping experience.
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