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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Cerveza Indio

news_thumb_77084_630Cerveza Indio, the beer brand of Cuauhtémoc Moctezuma Heineken, has released its’ latest campaign México Unido, which tries to shows that the differences between the Mexican states are what best shape the country. Mexico ranks third among Latin American nations in terms of beer consumption. The new #MexicoUnido campaign is introduced with a piece that shows the great diversity of Mexico through the differences in language that in the end, serve to transmit the same message of unity.  The campaign was an effort of Made Mexico and the video can be seen on traditional and digital platforms.

https://youtu.be/yXs8hVuTQu8

 

 

  • Grupo Credicorp

mmmmmOMD Perú, part of Omnicom Media Group, has recently added Credicorp Group to its client portfolio following a review, according to Adlatina. Credicorp Group brands include BCP, Pacífico, Mi Banco and Prima AFP, which all represent a very important media investment in the Peruvian market.

 

 

  • Hyatt Regency

descarga (2)Hyatt Hotels Corporation announced the official opening of Hyatt Regency Andares Guadalajara, the fourth Hyatt Regency hotel in Mexico. With this hotel, the Hyatt Regency brand is marking its return to the city of Guadalajara as part of the mixed use Andares development, a successful luxury commercial complex.Hyatt Regency Andares Guadalajara has been designed to connect today’s travelers to who and what matters most. The hotel is located in Zapopan in the exclusive Andares shopping area, and provides direct access to recognized local and international attractions and endless entertainment options, including UNESCO world heritage site Hospicio Cabañas, Tlaquepaque and Tonala, Lake of Chapala, and Magical Towns (Pueblos Mágicos) of Tequila, Mazamitla and Tapalpa. Additionally, the hotel is located 20 minutes from Expo Guadalajara, a large-scale convention center, and less than 45 minutes from Guadalajara International Airport.

 

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  • World of Hyatt

descargaHyatt Hotels Corporation has launched a new global platform ‘World of Hyatt’ to strenghthen its commitment with its’ costumers.The launch is supported by an integrated marketing campaign entitled ‘For a World of Understanding’, which debuted during the Oscars broadcast with a cover of What the World Needs Now by Double Grammy-nominated R&B singer Andra Day.The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017.The spot was created by MullenLowe and explores how people from different cultures unite through simple human connections.

 

  • Funskool

imagesToy manufacturing company Funskool, part of MRF Ltd, is looking at expanding its presence to the Latin American and the erstwhile USSR market to increase its exports. The company is also looking at acquisitions in the international market with the help of KPMG. Funskool is looking at growing its own brands in the near future. About 25 per cent of its sales are from its own brand now and it is aiming to grow this to 50 per cent during the next five years.

 

 

 

 

  • Jägermeister 

descarga (2)German drinks brand Jägermeister has unveiled a new premium liqueur that will initially be sold in bars and restaurants, and exclusively in the off-trade by travel retailer Gebr Heinemann.Jägermeister Regional Director of Latin America and Travel Retail Dietmar Franke said he was confident Manifest will be “a global brand”.Heinemann will be the exclusive Manifest partner in the travel retail sector for 2017 before the product is rolled out to other retailers and global markets.

 

 

 

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Anheuser-Busch InBev

mmlsf1g__400x400Brewer company Anheuser-Busch InBev is said to be considering reviewing its global ad buying business, following its recent takeover of rival SABMiller, Mediapost reports.The company will hire a consulting firm to review existing practices, according to The Wall Street Journal.The company currently works with several ad buying firms including WPP, Publicis Groupe, Dentsu and Interpublic.The review is expected to be conducted in the second quarter of 2017 and cover North America, Europe, APAC, LATAM and Africa amongst other markets.

 

 

  • Aeromexico

descargaAeromexico, Mexico’s Global Airline, announced the launch of Aerobot, a chatbot (automated system which engages in conversation with a user) for Facebook Messenger which lets customers search for flight and other information. Aeromexico is the first airline in the Americas to offer a chatbot, which is available in Spanish and English.Travelers can use Aerobot to search for Aeromexico and partner flights, entering information (origin/destination and dates) to obtain flight schedules and pricing. To complete the transaction, users are linked to Aeromexico’s new mobile-friendly website. (Version in English for the U.S. market: http://m.me/AeromexicoNA)Aeroméxico, recently launched its new digital ecosystem including an all-new website, new check-in kiosks at airports, and soon, a new mobile app, which all together will offer an omnichannel experience to making traveling easier.

  • Hertz/Localiza

descarga-12Hertz Global Holdings, Inc.  has reached a long-term agreement with Localiza, South America’s largest rental car company and the market leader in Brazil, to form a strategic partnership encompassing co-branding in Brazil and use of the Localiza brand in other select markets, customer referrals and the exchange of technology and information.  As part of the agreement, which is subject to approval by the Brazilian antitrust authority (Administrative Council for Economic Defense or CADE), Localiza will purchase the Hertz operation in Brazil.Under the agreement, Localiza customers traveling outside of South America will be referred to Hertz reservation channels. Hertz customers traveling to Brazil will be referred to Localiza, with “Localiza Hertz” branding in many locations, providing them access to a broader network of locations and a larger vehicle fleet than currently offered by Hertz Brazil.The purchase price for the Hertz Brazil operation, which includes both rental car and vehicle leasing, is expected to be R$337 million. Both companies will continue to operate independently until the agreement receives anti-trust approval.

  • Hyatt Regency

descarga-13Hyatt Hotels Corporation has confirmed the opening of Hyatt Regency Cartagena, the first Hyatt-branded hotel in Colombia.The opening of Hyatt Regency Cartagena represents Hyatt’s on-going commitment to developing global brand footprint in key gateway markets, many of which are located in the thriving Latin American region. Located in the Boca grande district, Hyatt Regency Cartagena is designed around one objective: to connect today’s travellers to who and what matters most to them.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LATAM Airlines 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!
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  • Taco Bell

vFkj_MHn_400x400Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe, continues to handle digital media planning and buying. Mec, a unit within WPP’s GroupM, was the incumbent. Spark already handles strategy and planning for Taco Bell since 2012.Read more.

 

  • Hyatt Regency

mJJJx0AU_400x400Hyatt Regency has released the new multi-million dollar global campaign, “It’s Good Not to Be Home.” The campaign, the largest in Hyatt Regency’s almost 50-year history, began with the insight that people enjoy the freedom of traveling, breaking from routine, making new connections and experiencing new things. It will launch in the U.S. and later in the month in the U.K. and India. China and Japan will get a November launch.Hyatt Regency worked with Pereira & O’Dell on the campaign which includes TV, social, digital, outdoor and print media, in-hotel activations and conference take-overs that will roll out through November. The campaign includes two U.S.-specific partnerships: one with Fast Company and one with Comedy Central. Custom content will be pushed through both Hyatt Regency and Comedy Central’s channels.Hyatt Regency is a Hyatt Gold Passport brand with more than 150 locations in more than 30 countries.

https://youtu.be/FLbMObVBs7U

  • GOYA

descarga (1)GOYA has released its new campaign, “Real Life Chefs,” the first created by Dieste focusing on the general market consumer. The campaign, which started running in four different cities in the U.S. – New York, Philadelphia, Boston and Washington, D.C. – highlights GOYA’s cross-cultural appeal and celebrates the diverse lifestyles of its consumers. Each film shows protagonists in real-life situations that occur in their kitchens as they prepare GOYA-inspired meals. The films each have their own theme track inspired by the rhythm and lifestyle of the characters. Dieste also created a fifth film specifically developed for social media. It will be featured, starting in mid-October, on GOYA’s social media channels (YouTube and Facebook), and it is currently running on iHeart Radio properties. The film and concept, according to Ciro Sarmiento, are a special salute to “Real Life Chefs” everywhere.

https://youtu.be/FOdE-oh0bWI

  • Campbell Soup

Cornerstone_in_white_Square_400x400Campbell Soup’s has released a new effort which carries the new tagline “Made for Real, Real Life,” which aligns with the company’s corporate purpose of “real food that matters for life’s moments.”This will be the first major brand push in five years depicts real families, including a gay couple and their son, along with real weather patterns as the soup giant tries to tap into what’s really going on in people’s lives when it’s time for soup.The company aims to show a diverse mix of American families in the spots. The campaign covers a wide variety of Campbell’s branded products from canned soup to “Star Wars” soups; soup in K-Cups; Soup on the Go cups; and Campbell’s skillet sauces. It does not included non-Campbell-branded products such as Pepperidge Farm cookies or Bolthouse Farms beverages.The BBDO campaign includes several 15-second spots. Two have Spanish versions as well, created with the Bravo Group.The “Your Father” spot, which shows two fathers feeding their son “Star Wars” soup while reciting the famous “I am your father” line from the movie franchise, is a :15 and has a :30 version.Campbell Soup Co. spent US$319.7 million on total U.S. advertising in 2014, down from us$361.3 million a year earlier.

https://youtu.be/7rZOMY2sOnE