Hispanic radio Archives

Sounding Off: Jessica Alas “Three People You Should Add to Your Hispanic Radio Press List Now!”

Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. Marketers wanting to improve the reach of their message recognize that

Radio Apps provide missing link to Hispanics

National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.