Heineken USA


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • Heineken USA

Heineken USA has appointed Canvas Worldwide as its media Agency of record following a review. The appointment will be effective as of January 1, 2019.In 2012, the brand consolidated its´media business with Publicis Groupe’s Starcom Mediavest. Publicis will continue overseeing Heineken’s creative brand globally. Heineken USA’s brand roster include Heineken lager, Dos Equis, Tecate and Strongbow cider. Heineken ad spending reached US$476 million in U.S. last year,  according to Ad Age Datacenter’s 200 Leading National Advertisers report. Felix Palau and Gustavo Guerra from Heineken are part of Portada´s Council System. 



  • Curacao

Curacao, one of the largest Hispanic-centric retailer on the West Coast serving diverse communities in Los Angeles, Las Vegas, Tucson and Phoenix, continues supporting and strengthening its ties to millions of Latino families and millennials across the nation by offering a sneak peek of its unparalleled Black Friday’s deals in the U.S. market, which include further discounting all competitors Black Friday Deals with their exclusive Price Beat Guarantee. During its Ultra Super Mega Black Friday Weekend Sale Curacao will offer customers the hottest products at the lowest prices. Unlike any other store, Curacao will guarantee inventory stock on all advertised door buster promotions and will offer on-demand, same day delivery service that includes installation and set-up for a fee lower than competitors, extended easy returns by 1/15/19, and free shipping with a minimum online purchase.As part of its continued efforts and demonstrated commitment to the Hispanic community, Curacao will also donate a percentage of all Black Friday sales to the Curacao Foundation —a nonprofit organization founded in 2002 by retailer Curacao.


  • Mahou  

Mahou San Miguel, a 100% Spanish-owned family-run company and Spain’s leading brewing company, is sharing its hometown heritage with beer lovers from the USA through its new campaign, “This is Madrid”. When you travel to a new city, you delve into its customs, its gastronomy, its people, and very often, its beer. When in Madrid, that beer will surely be Mahou, produced in the heart of Spain since 1890. With a series of short videos, Mahou Cinco Estrellas unveils the keys to living like a local in Madrid through its beer: including simple tricks for proper pronunciation of the language, dishes that must be sampled, must see sights and of course, how to enjoy a delicious Mahou.  The campaign will feature eight pieces of content over three months across the brand’s digital platforms, alongside various promotions for international consumers to experience Mahou’s true Madrid.In addition, travellers passing through Madrid will also be able to share their photos with the hashtag #ThisIsMadrid.


2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.



  • Deutsch Family Wine & Spirits

The Deutsch Family Wine & Spirits has expanded its relationship with Brooklyn-based agency The BAM Connection, Mediapost has reported. The agency will now be responsible for Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines brands in addition to its continued AOR duties for Yellow Tail.  The scope of work on the account includes strategy, creative, digital, social media, videos, print, in-store, experiential, OOH, and trade.




  • La Quinta by Wyndham

Wyndham Hotels & Resorts, one of the world’s largest hotel franchisor with more than 9,000 hotels and 20 iconic brands, bolstered its leading network of midscale offerings in the third quarter of 2018 and strengthened the presence of its La Quinta by Wyndham brand with the opening of seven hotels across the U.S. The latest La Quinta additions in South Jordan and Kanab, Utah; Opelika and Tuscaloosa, Ala.; Aberdeen, Md.; Duncanville, Texas; and Columbus, Miss., bring the brand’s growing U.S. footprint to nearly 900 hotels. Six of the seven are newly built destinations.La Quinta’s roster of openings in its first full quarter since being acquired by Wyndham earlier this year demonstrates the Company’s steadfast commitment to expanding its newest flag in key markets, largely through new construction. Wyndham’s May 2018 acquisition of La Quinta strengthened the Company’s position as a midscale lodging leader with approximately 37 percent of branded rooms in the segment in the U.S.


2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

Heineken USA has appointed Canvas Worldwide as its media agency of record following a review. The appointment will be effective as of January 1, 2019. Sources at Heineken tell Portada that  “marketing plans will continue to be the same, just with a new agency partner to execute against our media buying strategy. “

In 2012, Heineken consolidated its´media business with Publicis Groupe’s Starcom Mediavest. Publicis will continue overseeing Heineken’s creative brand globally. The media review was led by Heineken USA’s new Chief Marketing Officer Jonnie Cahill. Heineken USA’s brand roster includes Heineken lager, Dos Equis, Tecate and Strongbow cider. The marketer’s total alcoholic beverage sales fell 5 percent in the 52 weeks ending Nov. 3, according to Nielsen data cited in a recent Wells Fargo report.

As HEINEKEN USA seeks to be even more relevant to our consumers and target down to the zip code, this change will ensure we are approaching marketing to our consumers in the most connected, effective and locally relevant way.
Gustavo Guerra, Brand Director / Tecate

Will the media agency switch impact multicultural marketing?  “It will make it even more effective and efficient,” says  Gustavo Guerra, Brand Director / Tecate and a member of Portada’s Council System“As Heineken USA seeks to be even more relevant to our consumers and target down to the zip code, this change will ensure we are approaching marketing to our consumers in the most connected, effective and locally relevant way,” Guerra tells Portada.

Heineken ad spending reached US$476 million in the U.S. last year,  according to Ad Age Datacenter’s 200 Leading National Advertisers report.



A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Procter & Gamble

American consumer goods giant Procter & Gamble has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network’s Carat following a review, Adage reported. The review included Omnicom’s Hearts & Science, the incumbent on most of the business. Both Carat and Hearts & Science will continue to handle the bulk of P&G’s broader North American media account—business that was awarded after a 2015 review.




  • La Bonita Supermarkets

Last May 19, Las Vegas Lights FC returned home to Cashman Field to face top Western Conference foe Real Monarchs SLC. Fans were able to take advantage of a special offer from the club, in conjunction with one of the team’s proud local partners – La Bonita Supermarkets. Each single-game ticket purchased at any of the six La Bonita locations in the Las Vegas valley came with a free Lights FC scarf.“La Bonita is thrilled and honored for this partnership opportunity with Las Vegas Lights FC, and the impact it is creating within our community,” said Jose Martinez, La Bonita Supermarkets Vice President of Operations. Las Vegas Lights’ Steve Pastorino talked about their deal with La Bonita Supermarkets. While the deal was a boon for credibility in the Latino community for the expansion USL club and their brand, the real success was in getting non-Spanish speaking Anglo fans to go and check out the offerings at the chain.

  • Heineken

Amsterdam-based brewer Heineken, currently the world’s second-largest beer company, has been conducting a global review of the media planning and buying business.Heineken calls the process a “presentation,” but it more closely resembles a closed review between the company’s two global media partners: Publicis Groupe’s Starcom Worldwide and Dentsu’s Dentsu Aegis Network, Adage has reported.Heineken does not expect to consolidate media buying to a single agency, according to sources familiar with the matter.Apparently, this review does not include other brands in the Heineken roster like Dos Equis, Tecate, Newcastle or Amstel Light. Heineken spent US$173 million on paid media in the U.S. in 2017, according to Kantar Media, while the  brand’s global annual marketing budget is approximately US$450 million.

  • Colonial Life

Spanish-speaking consumers can now learn more about healthy living, employee benefits, and other workplace issues on a new Spanish-language consumer site from Colonial Life & Accident Insurance Company.As an enhancement to the company’s two-year-old WorkLife consumer website, the Spanish-language site will feature content on benefits and types of insurance, healthy living, finances and common workplace issues.“This website will be a valuable resource to Hispanic business owners and their employees,” said Dana Bagwell, director in growth markets at Colonial Life. According to the U.S. Census Bureau, the number of Latino consumers will increase 163 percent to 133 million by 2050. Colonial Life is investing in this population by improving the overall consumer experience and targeting high growth areas for Spanish-speakers.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Ibotta 

Free mobile shopping app Ibotta has appointed Los Angeles independent agency Mistress as agency of record, following a review. Mistress will handle creative, brand strategy, media buying and planning and social media strategy, tasked with developing campaigns to help Ibotta grow in 2018 and beyond.





  • Delta Air Lines

Delta Air Lines, Air France-KLM and Virgin Atlantic Limited have signed definitive agreements paving the way forward for their expanded trans-Atlantic joint venture. The joint venture agreement signed by Delta, Air France-KLM and Virgin Atlantic sets out the governance as well as the commercial and operational terms of the expanded trans-Atlantic joint venture.Upon completion, Air France-KLM will acquire a 31 percent stake in Virgin Atlantic currently held by Virgin Group for £220 million.Virgin Group will retain a 20 percent stake and Chairmanship of Virgin Atlantic.Delta will retain its 49 percent stake.Delta, Air France-KLM and Virgin Atlantic will now coordinate efforts to secure the appropriate regulatory approvals.The airlines’ expanded joint venture will become the preferred choice for customers travelling across the Atlantic. Customers will also benefit from the co-location of facilities at key hub airports to improve connectivity and access to each carrier’s airport lounges for premium passengers.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • GlaxoSmithKline

Global pharmaceuticals giant GlaxoSmithKline has put its entire media account under review, three years after awarding the business to Omnicom’s PHD and WPP’s Mediacom.The reappraisal potentially puts a US$1.7bn advertising budget up for grabs and comes as part of a mandatory three-year cycle of reviews at the behest of GSKmanagement, According to Ad Age.




  • Advance Auto Parts

Advance Auto Parts has appointed Dallas-based independent agency The Richards Group for brand and creative work and Dentsu Aegis Network-owned agency 360i for media and analytics following a review, Adage has reported.Crossmedia, the media incumbent, did not participate in the pitch.As of late last year, the company operated 5,054 stores and 129 Worldpac branches and employed approximately 71,000 across the United States, Canada, Puerto Rico and the U.S. Virgin Islands, according to its website. The company also serves 1,218 independently owned Carquest branded stores.Advance Auto Parts Inc. spent US$29.1 million on measured media in the U.S. in 2017, according to Kantar Media.


  • Wells Fargo

Wells Fargo is launching a new, integrated marketing campaign called “Re-Established”. The campaign, launched nationwide on Sunday, May 6, leans into the company’s history and heritage as it acknowledges past issues, communicates the extent of changes made across the organization, and shows how the company is recommitting to its customers and their satisfaction.The first component of Re-Established is a one-minute commercial called “Trust” that airs nationwide and signals Wells Fargo’s intent in a bold way. The advertisements will run across print, digital,broadcast, and mobile channels. As with previous Wells Fargo advertisements, the campaign acknowledges the diversity of the company’s communities through tailored ads for specific audiences, such as in-language messages in Chinese (Mandarin and Cantonese) and Spanish and advertising in African American media. The Re-Established campaign was developed with BBDO-San Francisco, Wells Fargo’s agency of record since March 2014.


  • McDonald’s 

McDonald’s is introducing the new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign,  inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger.  Led by We Are Unlimited, in close partnership with The Marketing StoreBurrellAlma, IW, Resolution and OMD, “Speechless” is an integrated campaign running broadcast, online video, radio, out of home, social media and in digital. Launched nationally on May 7th, work will run through the end of 2018.Charles Barkley, Gabrielle Union and John Goodman help describe customers’ reactions to the taste of McDonald’s hotter and juicier burger. Additionally, Luis Fonsi describes in Spanish just how good McDonald’s Quarter Pounder tastes in spots created for the Hispanic Market. The creative and production of these spots was led by Alma.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


  • Amscot Financial

Amscot Financial—the Florida-based leader in providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment.  The new campaign highlights convenient financial services for the growing needs of the ‘gig economy’ with the rise in entrepreneurship, self-employment and those seeking professional development.  The broadcast media campaign will launch May 14 and air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, with a rotation of 28 fifteen second combined TV and radio executions.Hispanics represented 51% of Florida’s population growth from 2010 to 2015, according to new population data released by the U.S. Census Bureau.  Nationally, Hispanics have the highest rate of entrepreneurship Standford Business: State of Latino Entrepreneurship.  Amscot Financial launched its first Florida-wide, Spanish-bilingual campaign with Semilla AD in 2013 during Amscot’s expansion to South Florida and continues to actively cater to Florida’s evolving Hispanic market with culturally-dedicated campaigns reflecting their customers evolving financial needs.


  • Heineken

Beer brewer Heineken is moving ad verification in-house, Digiday has reported. The company is running a global search for one ad verification technology it can run directly from all its markets. Once the search ends, Heineken will have effectively brought its ad verification in-house,according to people familiar with the matter. There’s a desire at the company, according to one source, to understand for themselves whether the online ecosystem is delivering against its needs and the best use of budget.Heineken has two media-buying agencies: Dentsu Aegis and Starcom MediaVest.




  • Nestlé – Starbucks

Swiss food giant Nestlé will spend US$7.15 billion for the right to market Starbucks Corp. products. This is the third-biggest transaction in Nestle SA’s 152-year history. However, the company won’t get any physical assets in the deal. By entering a marketing pact with Starbucks, the Swiss company is revealing the limits to growing with Nescafe and Nespresso.Starbucks is the second-most-valuable brand in fast food, according to BrandZ’s Global 2017 report, which estimates it’s worth US$44 billion. Nestle will take over about 500 Starbucks employees who will remain based in Seattle.Starbucks will continue to produce packaged coffee and other goods in North America, while Nestle will be in charge of the rest of the world. In addition, the Swiss company gets the rights to sell packaged coffee products in supermarkets, restaurants and catering operations under the flagship Starbucks brand.



  • Lionsgate

Lionsgate/Pantelion/MGM’s Overboard, a film targeting Hispanic moviegoers and fans of Mexican star Eugenio Derbez, came in 2nd for the weekend of May 4-6 as of Saturday AM with US$14.75M at 1,623 venues, the biggest opening in Pantelion’s history. PostTrak reports a Latino turnout of 41%, with the demo giving the pic an 83% positive. Overboard‘s opening is higher than the Mexican star’s April 28 release last year, How to Be a Latin Lover, which opened to US$12.2M and yielded a 2.6 multiple for a final US$32.1M.  MGM and Lionsgate co-financed Overboard, which cost in the low to mid-teens.


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Tequila Corralejo®

descarga (2)Tequila Corralejo®, marketed by Infinium Spirits, unveiled the premium brand’s first out-of-home advertising campaign in the U.S. created by NYC-based SwellShark, the outdoor ads will run for six weeks in California (Los Angeles & Sacramento) and Texas (Austin, Dallas, Houston & San Antonio). A beloved brand in its home country of Mexico, the line of tequila has been gaining traction in the U.S. in recent years, especially among acculturated and unacculturated Hispanics in the U.S. The new advertisements seek to raise awareness of Tequila Corralejo among second and third generation Hispanics between the ages of 25-45. The brand chose locations concentrated around Hispanic communities and high traffic/night life areas. The bottles featured in the ads, which stand out above other tequilas, inspired the campaign slogan: Those With Pride Stand Tall. Infinium Spirits is a family-owned spirits company founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.This is an out-of-home campaign only, that’s running in CA & TX for six weeks.


  • Ashley HomeStore

UiWzv4oc_400x400Furniture retailer Ashley HomeStore has appointed Cincinnati, Ohio-based agency Empower Media Marketing for media planning and strategy across all markets. Icon International will continue to handle media buying.Empower clients include Footwear and Gorilla Glue. HomeStore has 700 mostly licensee-owned locations across 36 countries.The incumbent was McCann Minneapolis. Ashley Furniture Industries spent US$161.7 million in measured media in 2016 for its HomeStore furniture stores, according to Kantar Media.



  • Jagermeister

Pvl-7Rt3_400x400Agency Crossmedia has been named media agency of record for Jägermeister, following a review.  The agency previously handled the account in 2014. Crossmedia together with Opperman Weiss, Ogilvy, Geometry and Red Peg will launch a multi-channel integrated campaign in the second quarter of 2017 to run though the end of the year. Jägermeister spent US$522,000 on measured media the first 11 months of 2016, down from US$756,000 spent in 2015, according to Kantar Media.


To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription!.

  • Dynamic International Airways

imagesDynamic International Airways, a low cost carrier, has announced they have launched a new airways route between JFK in New York and Guayaquil, Ecuador.Scheduled to provide one daily rotation beginning in JFK, arriving at GYE, and returning back to JFK, Dynamic International Airways will be offering the route five times per week with the exclusion of Tuesdays and Wednesdays from June 1 to the 30, 2017.After the initial launch in June, the airlines will offer one daily rotation, seven times per week, from July 1 to October 28, 2017.Customers will enjoy the comfort of bilingual – Spanish and English speaking – flight attendants and customer support agents.


  • Heineken USA

descarga (3) - copiaHeineken has shifted U.S. creative duties on Tecate to Mexican-based agency Nomades, ending beer marketer’s relationship with Saatchi & Saatchi New York. The brew’s new shop is Nomades, which was founded in Mexico and Argentina in 2013 by Pablo Batlle, an Argentine creative and DDB veteran. The agency would handle Tecate from its Mexico City office. Mediavest Spark handles Heineken USA’s media business while TracyLocke is Heineken’s agency for shopper marketing and InMarketing and for channel driven retail solutions.


  • Chipotle

images - copiaChipotle Mexican Grill has released “As Real as it Gets” campaign, the biggest to date. The campaign includes  TV and online videos and features comedians Jillian Bell, John Mulaney and Sam Richardson walking into a burrito and entering a luxurious circular living room. The campaign from Venables Bell & Partners. In January, Chipotle picked Venables for creative and MullenLowe Mediahub for media, each replacing GSD&M. Chipotle plans to spend about 2% of projected sales on marketing and 1% on promotions in 2017. Last year it spent 2.6% of sales on marketing and 2.4% of sales on promotions. The “As Real as it Gets” campaign is set to run in the spring and fall, with the majority of the media buy spent on TV and other forms of video, along with radio, social, search and out-of-home.The effort will likely include reward for its best customers and will debut when Chipotle is ready to launch new versions of its iOS and Android apps.


  • Taco Bell

descarga (1)The Ethical Treatment of Animals (PETA) has launched an out-of-home campaign encouraging people to eat at Taco Bell, particularly for its vegan menu.The ad, running on billboards and in bus shelters in Florida, Georgia, and New York, plays off Taco Bell’s brand tagline, showing a chicken confronting passersby with copy demanding: “Let’s All ‘Live Más.’ Would It Kill You to Get a Bean Burrito?”Taco Bell is owned by Yum Brands. Although bean burritos are among its best-selling items, Taco Bell isn’t publicly embracing PETA’s campaign.

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MODERATOR: Brian Cristiano, CEO, Bold Worldwide
MODERATOR: Brian Cristiano, CEO, Bold Worldwide

The first day of #Portada15 put together top Marketers, Media Executives and Influencers in Sports Marketing. The first session discussed Sports Properties. Brian Cristiano, CEO, Bold Worldwide opened the panel by saying that the amount of dollars invested in sports sponsorships has increased by 40% between 2010 and 2014 to approximately US $15 billion a year. Cristiano also highlighted the role Hispanics and soccer play in this growth story. As MLS is now the third league that is most watched in the U.S. (more than the NHL), while stadium attendance has increased to an average of 19,000 per match.

Pattie Falch, Director Sponsorships & Events, Heineken USA
Pattie Falch, Director Sponsorships & Events, Heineken USA

Pattie Falch, Director Sponsorships & Events, at Heineken USA whose company places substantial investments on soccer noted that to engage Hispanic and general market audiences through soccer content it is crucial to be authentic to the fans and to the sport. “It is important to give something back she noted.”

Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors’  Soccer.com and the largest soccer online retailer in the U.S. said that one key advantage of is that “the American consumer has the advantage of being able to watch all important soccer leagues in the world,” and that increases the awareness of soccer.

Brands really need to take the time to study the sports audience.

Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales,  emphasized that it is important for brands to take the time to really study the sports audience.  He pointed out that in the past that has not always been done and that this behaviour drove results that could have been much better.

A new edition of the Hispanic Sports Marketing Form will take place on Sept. 21, 2016.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Heineken USA

descargaThis year, Heineken USA’s “Beers of Mexico” seasonal Fiesta pack will include Dos Equis AZUL, a limited edition blend of signature golden wheat lager and blue agave. The variety pack will also contain Dos Equis Lager, Tecate and Sol.Beers of Mexico will be supported by seasonally relevant cross-merchandising offers (where legal) revolving around Cinco de Mayo and other occasions. Channel-specific initiatives include IRCs (instant redeemable coupons) and MIRs (mail in rebates). Custom POS and a 10-case cross-merchandising stacker will provide shoppers with convenient, one-stop shopping and give retailers handy, out-of-section merchandising solutions. Ryan Thompson, brand director for Dos Equis, Heineken USA, says Beers of Mexico satisfies consumers’ growing interest in Mexican brews. According to Nielsen, variety packs have more than doubled retailer profits over the last five years, with Beers of Mexico growing three times faster than the variety pack segment and faster than any other Top 10 Variety Pack on the market.The Beers of Mexico program runs February through July 2015.

  • Wells Fargo

N5L2uOTF_400x400According to a recent Wells Fargo & Company survey (PDF)*, 78 % of Americans want to learn more about money management with 53% of respondents specifically wanting to learn more about credit. To help fulfill this need, the company today announced the launch of Path to Good Credit, a series of interactive websites that offer consumers information about building and improving their credit. Path to Good Credit allows consumers to navigate through quizzes, videos, tips, and infographics that illustrate how good credit can help them succeed financially.The new Path to Good Credit websites are free and offer:Interactive videos, tips, infographics and quizzes, in English and Spanish, that allow consumers to test their knowledge and learn ways to build and rebuild their credit.User-friendly content available via mobile devices for on-the-go lifestyles.Key topics and tips on how to build and rebuild credit, like making minimum payments on time for every account and the importance of reviewing their credit report regularly to check for any incorrect information.Clarity on common misconceptions about rebuilding credit, including the need to keep using credit even if a person has had credit trouble in the past.The new sites join an existing Path to Good Credit site, launched in late 2014, that was designed to help millennials understand credit.

  • ADT-Doner

descarga (2)In June, chief marketing officer Jerri DeVard moved ADT’s creative business back to Doner after only eight months with Arnold. Now Doner’s first work for the security mammoth has been released, featuring actor Ving Rhames as the brand’s first spokesman. The new campaign, which has three spots so far, leans on Rhames’ tough-guy image seen in films like the Mission Impossible series and Pulp Fiction. One spot in particular shows Rhames guarding a home in all sorts of weather conditions. The ads’ messaging also focuses on the technological advances that the Boca Raton, Fla.-based brand has made. The 140-year-old security brand had a 16-year relationship with Doner as its lead creative shop before moving to Arnold.ADT’s annual media spending is estimated at US$75 million.Below, one of the spots:


  • Spotify

9jWq0noU_reasonably_smallSpotify has hired Dentsu Aegis digital shop 360i to handle its entire U.S. media account, including planning and buying.The music-streaming service is shifting the business from incumbent Starcom, owned by Publicis Groupe. However, Starcom will continue to support buying in France and the U.K. The move goes along with a digital-oriented strategy for the popular music site.Spotify spent under US$10 million on domestic measured media in 2013, according to Kantar Media.media clients include the entire media account for Pernod Ricard.

  •  Hard Rock

F3IbyfA-_reasonably_smallHard Rock International has selected New York-based agency The Fearless Group as its media-buying agency of record for 2015.The Fearless Group will provide strategic analysis and implement advertising buys in the digital and mobile media space for the brand, including both its cafe and hotel businesses.Hard Rock spent about us$19 million on ads in 2013 and approximately US$13.3 million in the first nine months of 2014, according to Kantar. Hard Rock International operates 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos.The addition of The Fearless Group rounds out an agency team that includes The Zimmerman Agency, which handles global public relations efforts for the Hard Rock Hotel and Casinos and Coyne PR, which handles global public relations efforts for the brand and Hard Rock Cafes.

  •  Chrysler

u9dltiHF_400x400Automotive giant Chrysler has begun a digital agency review.In May 2010,the company named Sapient Corp.’s SapientNitro its digital agency of record, overseeing interactive duties for Chrysler, Dodge, Ram Truck and Jeep. The scope at the time included services such as interactive experiences, online advertising and site design and development, in addition to support for international websites, Chrysler corporate content and dealer initiatives.Sapient was acquired by agency holding company Publicis Groupe earlier this month, creating a Publicis.Sapient network overseeing other Publicis digital agencies. The network will defend the business.London-based Fiat Chrysler Automobiles, or FCA, owns Ram Truck, Dodge, Chrysler, Jeep and Fiat brands. It took shape in January 2014 after Fiat S.p.A., the automaker based in Turin, Italy, acquired 100% ownership of Michigan-based Chrysler Group. In regulatory filings, it said it spent US$2.79 billion, or 3.86% of worldwide net revenue, on global advertising in 2013.In the U.S., the Chrysler includes Chrysler, Dodge, Jeep and Ram. The company spent US$1.97 billion on total U.S. advertising in 2013, according to the Ad Age DataCenter’s last full year of available spending data. The company has also appointed independent shop Ignite to support social.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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