While demand side platforms continue to propagate across Latin America, major supply side platforms entering the region experience some resistance from publishers or at least are not fully understood by them. So, are Latin American publishers adopting SSP or not? Lorena Hure, a marketer expert in our editorial staff, explains on this article.
The Latin America media and advertising markets are almost ruled by huge TV budgets. In this context, non-linear TV properties (e.g. native digital properties as well as digital properties of magazines and newspapers ) have a tremendous opportunity to capture some of these TV advertising monies.
Wired’s Scott Dadich’s answers are in! His answers to questions from Mariza Bafile, Guido Conterno, Gustavo E. Garcia, Jeffrey Duque, Yousef Kattan and Pamela Centeno.
Wired’s Scott Dadich’s answers are in! His answers to questions from Mariza Bafile, Guido Conterno, Gustavo E. Garcia, Jeffrey Duque, Yousef Kattan and Pamela Centeno.
Portada asked 14 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014. The wide gamut of opportunities and challenges cited include Programmatic Buying, Taking the most advantage of the World Cup, among others.