Grupo Modelo


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

:::  Grupo Modelo ::: Nissan ::: Corona ::: Colgate ::: Exactian :::

  • Grupo Modelo

grupo_modelo_400x400 Grupo Modelo will export 40 percent of the 5 million hectoliters of its initial production in its new plant in Yucatan, initially to North and South America, and, eventually, to Europe and Africa. The facilities located in Hunucmá include beer and aluminum can plants. Its construction  will end on February 2017. The project, which involves a 5 billion pesos investment (aproximately US$ 300 million), was announced in early 2015. The construction of the Yucatan Brewery will generate 700 direct jobs in the construction phase, thousands of indirect jobs in supply chain and more than 400 permanent direct jobs in the operational phase.The  new factory will become Grupo Modelo’s brewer number 8 in Mexican territory and will produce brands like Montejo, Leon, Victoria,among others. Grupo modelo has seven brewing plants in Mexico: Torreón, Coahuila; Guadalajara, Jalisco; Mazatlán,Sinaloa; Tuxtepec, Oaxaca; Ciudad Obregón, Sonora; Zacatecas, Zacatecas and Mexico City.

  • Nissan

9MmPsdT1_400x400Nissan Motor Co will start selling the new Kicks crossover in Latin America this year.Nissan is investing 750 million reais (US$186 million) in the Resende plant, about 100 miles (160 km) northwest of Rio de Janeiro, to build the crossover based on a concept vehicle at the 2014 Sao Paulo Auto Show.After starting production, Nissan plans to hire 600 new employees and open a second shift at the factory, which currently makes the compact cars March and Versa, according to a company statement.Nissan’s plans to hire come after carmakers in Brazil cut nearly one in 10 workers last year, deepening the industry’s worst crisis in decades as auto sales plunged by a quarter.Brazil is one of the world’s five biggest auto markets and a major base of operations for Fiat Chrysler Automobiles NV, Volkswagen AG, General Motors Co and Ford Motor Co.

  • Corona

HtP3DpY7_400x400With the “90th Birthday” spot created by the Mexican subsidiary of Leo Burnett and Argentinian producer Landia, Corona beer celebrates its ninety years, according to Adlatina. The spot narrates the life of a young Mexican who walks the world without borders or prejudices. Thus, with the influence of director Rodrigo Saavedra from Landia producer, the brand makes a direct analogy between its history and the man who tells his own. He visits countries, crosses different seas, beyond any language or cultural barrier to enter the heart of every person. The one minute and a half spot goes through different scenarios ranging from Mexico to the Chinese wall. Upon completion, the commercial shows a celebration party for Corona’s birthday in which the protagonist walks and finds several of the characters he met in his travels.

  • “Water” by Colgate

descargaWith the help of Young & Rubicam Peru, Colgate will be part of the next Super Bowl through  a 30-second spot called “Water” released in 2014, according Adlatina. On February 7, during the final match of the NFL championship an adaptation of the original 30-second commercial which lasts over a minute will be released. The ad will air during halftime. The aim of the piece is to draw attention to the millions of people who waste water leaving the tap open while brushing their teeth. The spot is an effort of Erick Rivera and Jose Galvan creative duo for the brand in Latin America.

  • Exactian

574cfd35c4e1b6e2ae6e3e2be01031a5_400x400Exactian Consulting consolidates its presence abroad with partners in the United States, Chile, Colombia, Peru and Bolivia. The soft Exactian allows document management and termination of outsourced staff. Among the partners abroad include companies like TISA, with operational base in Houston (Texas), which works on projects in Oil & Gas. In Bolivia, the strategic alliance is with Bohm Hubaide Studio. In Peru, Chile and Colombia the partnership is the TAWA group, linked to the mining sector. In Argentina, the local partners are PWC, BDO, Cona Consultants and Diprem.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Younique Cosmetics & Skin Care – Mexico ::: Massive – Argentina ::: G6 Hospitality – LatAm ::: J. Walter Thompson – Grupo Modelo’s Cerveza Victoria ::: Contigo Peru – Movistar – Y&R ::: Agency Grey – Otro Mundo:::

Click here for previous Latam Sales leads editions

  • Younique Cosmetics & Skin Care/ Mexico

1380587_737869989578161_1928917076_nBeauty company Younique brings its groundbreaking cosmetic and skin care brand to the Mexican marketplace.Its flagship mascara product — Moodstruck 3D Fiber Lashes+ — is widely shared on social media due to its demonstrable nature and immediate results. The product gives natural lashes the ultimate beauty boost — boasting an average increase in lash volume of up to 400 percent.*In addition, Younique offers the Mexican consumer a wide range of cosmetic and skin care products in a variety of colors and shades to fit any mood or personality. Huscroft continues. Customers can purchase from the full range of products that Younique offers. In addition, residents of Mexico may now also become a Presenter for the company and receive the exclusive new Product Presenter Kit containing an assortment of cutting-edge cosmetic and skincare products such as Moodstruck 3D Fiber Lashes+, Addiction Eye Shadow Palette, Opulence Lipstick, Precision Pencil Eyeliners and more.

  • Massive/Argentina

mmDigital agency Selnet will now be named Massive in Argentina. Its main goal is to position itself as a regional leader. The key services the agency performs are: creative, social media, media and production. Its’ clients’ portfolio include: LAN, Disney, Universal music, Miller, Staples, Club Med, Yahoo!, Coca Cola, McDonalds and Samsung, among others. The agency has presence in Argentina, Mexico, Ecuador, United States, Dominican Republic (and will also have presence in Peru, Colombia and Chile too.)

descarga (4)Hotel chain G6 Hospitality continues its expansion plans in Latin America, as the company announced the development of its second Estudio 6 property in Puerto Vallarta, Mexico, and its first Hotel 6 property in Santa Cruz, Bolivia.The new Estudio 6 Puerto Vallarta will be located in the heart of the pacific coast destination known for its beaches, history and nightlife scene. Once completed, the Estudio 6 in Puerto Vallarta will offer suite-type rooms with fully equipped kitchenettes, microwave, stovetop, coffee maker and refrigerator, expanded work areas, HDTVs with premium channels, free Wi-Fi, laundry, and on-site parking. The projected opening date for the Estudio 6 Puerto Vallarta is the second quarter of 2016.In addition to the fast development of the brands in Mexico, G6 Hospitality also announced the signing of a franchise agreement with Andermatt S.A. to develop its first Hotel 6 property in Santa Cruz, Bolivia. The agreement includes plans to develop additional Hotel 6 properties in other major cities in Bolivia.

  • “Día de los muertos”/Mexico

CQfh1CxUAAAqiWuWith Gabriel Vazquez overall creative direction, agency J. Walter Thompson presents its new campaign for Grupo Modelo’s Cerveza Victoria. The spot focuses on the concept “Lo que nos hace Mexicanos” (“What make us Mexicans”) developed some time before by the brand. The effort includes five graphics that will be on public roads till November 2 and will be shared under the #Loquenoshacemexicanos hashtag.The photographs were taken by renowned American photographer Tim Tadder and reinterpret “La Catrina”, giving an attractive and regional aspect. There are 5 Catrinas: the Azteca, the Poblana, the Oaxacan, the Tapatia and the Purepecha.

  • “Steve Chopp”/Argentina

CQUUXkwWwAAcB1JWith the overall creative direction of Diego Medvedocky, Grey launches its new spot for beer brand Otro Mundo, to celebrate its 10th year anniversary. The effort pays tribute to the founding father of Apple, Steve Jobs. It is part of the campaign “Para los que hacen de este mundo, Otro Mundo” (“For those who make of this world, another world”). Steve Chopp is the first in a series of videos that will honor people who have changed things or done a diference.


  • “Contigo Perú”/ Peru

embarazadaContigo Peru is Movistar’s new campaign by agency Y&R. It was made to support the Peruvian selection in qualifying for Russia 2018.The effort was based on the observation that almost all chants to encourage the Peruvian selection are adaptations of foreign chants. Therefore, fans were encouragd to sing a hymn that only they could sing: the famous song “Contigo Peru” interpreted by Arturo “Zambo” Cavero and Oscar Aviles. The song was a special request was made to the musician Augusto Polo Campos in 1977, during Argentina 78 World Cup to encourage the Peruvian team. Peruvian musician Jorge “pelo” Madueño was in charge of changing the song into a hymn and the spot was produced by Peruvian filmmaker Claudia Llosa.

Everything is ready for our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), starting tomorrow morning at 8:15 am in the the Hotel Presidente InterContinental in Mexico City.

We have exciting last minute additions of major brand marketing and ad agency execs:
Jorge Inda Meza, Marketing Director Corona, Grupo Modelo
Lorenzo Ruiz, Director General, Tommy Hilfiger Mexico
and Aurora Sanabria, Planning VP, JWT

DOWNLOAD the complete #Portadamex program.

Register here!