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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Mary Kay:Grey Brazil – Itambé, Faixa Azul,Danubio ::: Kingdom – Merck pharmaceutical, Bayer Animal Health ::: Isobar Brazil – Schin ::: GMC :::

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  • Mary Kay

Mary Kay expanded in Latin America by opening Mary Kay Colombia last Friday March 13. Mary Kay made an initial investment of $8 million to start its operations in Colombia. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.

  • Grey Brasil

6d_OP93f_400x400From March onwards, Grey Brazil will work with three new clients: The agency will handle Itambé, Faixa Azul and Danubio communications. Faixa Azul and Danubio are two brands that belong to Vigor de Alimentos, one of the country’s largest dairy companies. In addition, the same group owns 50% of Itambé, well-known for its condensed and powdered milk.

  • Kingdom

merckMexican agency Kingdom has added two of the Merck pharmaceutical brands, with presence in 15 countries in Latin America, to its portfolio as well as Bayer Animal Health complete portfolio that includes: Equilibrium (multivitamin), Mira (food), Advantage Multi and Drontal , among others .Kingdom works with two of Merck global brands along with SelectNY’s Hamburg office.

  • Schin

69umutR6_400x400After a three-month review, Isobar Brazil has won , Kirin Brazilian group’s Schin beer account. The agency will be responsible of the brand’s digital communications, including planning, media, business intelligence, creativity and innovation. There will be over 20 professionals in charge of the porfolio. According to the agency, the main objectives are to strengthen the brand presence in the country, associate the beer with innovative actions and bring it closer to the target audience.

  • GMC

2RDtDC2s_reasonably_smallTrucks and pick-ups brand GMC has kicked off its largest advertising campaign in 15 years called Precision, which began with a 60-second spot on TV that appeared in an episode of police series Secrets and Lies, of ABC . It is the first of three new spots that will air throughout 2015, with digital, social media andprint. This will be the first campaign showing the entire GMC line since 2000, when it debuted with the tagline: We are Professional Grade. That phrase has been incorporated in this new ad, created by Leo Burnett, which has been the agency of record for the brand for many years .The new commercial shows the San Francisco Giants pitcher Jeremy Affeldt, who won the seventh game World Series last year.

https://www.youtube.com/watch?v=MYKkH1yeglo&list=PLCK989HFlacnUzo2qWj3gZkZusGVqQgjX

 

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Grey Brazil ::: Proximity – Duracell – Latin America ::: Rolex, Hospital Sirio Libanes and Amor aos pedacos – Brazil ::: Mediacom – Sony – Global :::

Grey – Brazil

Grey and New Energy have announced their fusion as “Grey Brasil”. Both agencies are part of WPP Group and will operate in the country under the management of Newcomm Group (Y&R Brazil, VML and Acao are also part of Newcomm Group).
141 Newport will remain as an independent agency. This unti is in charge of the retail business. Walter Longo will be in charge of the new agency as CEO in Brazil.

Proximity – Duracell – Latin America

Duracell will work with Proximity Mexico in Latin America. Proximity will be in charge of the digital creativity and online strategy.

Rolex, Hospital Sirio Libanes and Amor aos pedacos – Brazil

The Brazilean agency Santa Clara has announced three new clients: Rolex, Amor aos Pedacos y Hospital Sirio Libanes. The agency will be in charge of the public and corporate relations for Amor aos pedacos and will be in charge of the branding and market positioning for Rolex and the hospital.

Mediacom – Sony – Global

Mediacom Spain has been chosen by Sony after a pitch for its global communications. The agency will be in charge of the media buying and planning globally. Sony account is estimated in 500 million dollars. The account will be managed from Madrid and Barcelona´s offices.

 

 

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